Pourri

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~Pourri
TypePrivate
IndustryAir freshener
Founded2007
FounderSuzy Batiz, Founder & CEO
ProductsToilet spray, personal care
Websitewww.poopourri.com

Pourri (also written ~Pourri) is a company that devises and sells fragrant sprays for toilets. They are the makers of Poo-Pourri. These are made of essential oils and other natural compounds, which coat the surface of the water and, the manufacturer claims, hold in bad odors.[1]

The name of the company is a pun on potpourri.

History[edit]

In 2007, after nine months of trying sprays, Suzy Batiz, founded the company and spent $25,000 of her own to begin making Poo-Pourri.[2] The company was advertised by word of mouth for the first six years.[3]

In 2013, the company's advertisement video, Girls Don't Poop, starring Bethany Woodruff,[4] made its debut and was seen more than 31 million times.[5] In April 2014, Poo-Pourri was available at 9,000 stores, including CVS, Bed Bath & Beyond, Ulta, ACE and True Value.[6][7]

By January 2016, the company had sold over 17 million bottles of Poo-Pourri,[2] and that October, their new online video team, 'Number 2 Productions', sent out the video, How to Poop at a Party.[8][9] In 2016, Poo-Pourri was valued at $300 million.[10]

By May 2019, the company had sold over 60 million bottles of Poo-Pourri and its videos had over 350 million combined views.[11]

In 2022, the company rebranded from Poo~Pourri to ~Pourri and branched out into other categories of odor elimination.[12]

Recognition[edit]

USA Today called Girls Don't Poop one of 2013's worst advertisements.[13]

In May 2014, at the 18th Annual Webby Awards ceremony, Poo-Pourri won the People's Voice Award in the Consumer Goods category and Edison Award in the Innovative Services category.[14][15] That year, Giuliana Rancic picked Poo-Pourri as her 'top gift for coworkers' for E! News' Holiday Gift Guide.[16] In 2015 and 2016, the Inc. 5,000 list included Poo-Pourri, and in 2016, the spray was one of the magazine's 27 Coolest Products.[17][18] In November 2016, Kathy Lee Gifford listed Poo-Pourri as one of her 'favorite things' on the Today Show.[19] In 2019, Batiz was recognized on Forbes Richest Self-Made Women list.[20]

References[edit]

  1. ^ Babich, Emily (May 3, 2013). "Suzy Batiz Turns Foul Odors Into Sweet Smell of Success". Dallas Business Journal. Retrieved January 24, 2017.
  2. ^ a b Wells, Jane (January 26, 2016). "A Business That Doesn't Stink: Solving Poo Odor". CNBC. Retrieved January 24, 2017.
  3. ^ Ryan, Molly (June 18, 2014). "When Your Business Revolves Around Poo, Marketing is Tricky. Here's How Suzy Batiz Made it Go Viral". Bizwomen. Retrieved January 24, 2017.
  4. ^ [=https://www.youtube.com/watch?v=mdCYMJCcBb0 "Interview with Bethany Woodruff ( The Girl from Poo-pourri Commercial)"]. {{cite web}}: Check |url= value (help)
  5. ^ Walker, Jakob (January 25, 2015). "LDS Poo~Pourri Actress Helps Prevent National Stink". The Daily Universe. Retrieved January 24, 2017.
  6. ^ Green, Shannon Rae (23 April 2014). "Watch Poo-Pourri in action in new ad". USA Today. Retrieved 8 June 2014.
  7. ^ Fragassi, Selena (January 12, 2014). "How Bathroom Humor Helped Poo-Pourri Founder Suzy Batiz Find Success". Beautylish. Retrieved January 24, 2017.
  8. ^ Heine, Christopher (October 6, 2016). "Poo-Pourri's New Viral Video Gives You Tips on How to Poop at a Party". AdWeek. Retrieved January 24, 2017.
  9. ^ Jardine, Alexandra (October 4, 2016). "Watch Poo-Pourri's Hilarious Step-by-Step Video on How to Poop at a Party". Creativity-Online. Retrieved January 24, 2017.
  10. ^ Bogard, Ally; Hoffman, Allie (December 13, 2016). "On Resilience: How Suzy Batis Rose From Two Bankruptcies to Build Poo-Pourri, A $300M Empire". Forbes. Retrieved January 24, 2017.
  11. ^ Berg, Madeline. "How A Twice-Bankrupt Entrepreneur Turned Poo-Pourri Toilet Spray Into A $240 Million Fortune". Forbes. Retrieved 2019-08-01.
  12. ^ Innovates, Dallas (19 January 2022). "Dropping the Poo: Poo~Pourri Rebrands as ~Pourri, Now Tackles Odors Everywhere » Dallas Innovates". Dallas Innovates. Retrieved 17 April 2022.
  13. ^ Horovitz, Bruce (December 24, 2013). "Horovitz: 5 Worst Ads of 2013 More Than Stank". USA Today. Retrieved January 26, 2014.
  14. ^ "Pou-Pourri Won Webby and Edison Awards". Retrieved 27 May 2014.
  15. ^ "Poo~Pourri Wins People's Voice Award In The 18th Annual Webby Awards; Takes Home An Edison Award For Innovation". PR Newswire.
  16. ^ Adlman, Nicole (December 11, 2014). "Giuliana Rancic's 2014 Holiday Gift Guide: For Co-Workers". E Online. Retrieved January 24, 2017.
  17. ^ "Poo~Pourri". Inc. Retrieved January 24, 2017.
  18. ^ Scott, Bartie (December 6, 2016). "The 27 Coolest Products From the 2016 Inc. 5000". Inc. Retrieved January 24, 2017.
  19. ^ "KLG, Hoda's Favorite Things: Poo-Pourri, Shoes by Jessica Simpson". Today Show. November 14, 2016. Retrieved January 24, 2017.
  20. ^ "America's Richest Self-Made Women 2019". Forbes. Retrieved 2019-08-01.