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The Heidi Game or Heidi Bowl was an American football game played on November 17, 1968. The home team, the Oakland Raiders, defeated the New York Jets, 43–32. The game is remembered for its exciting finish, as Oakland scored two touchdowns in the final minute to overcome a 32–29 New York lead. The Heidi Game obtained its name because the National Broadcasting Company (NBC) controversially broke away from the game with the Jets still winning to air the television film Heidi at 7 p.m. in the Eastern Time Zone.

In the late 1960s, few professional football games took longer than two and a half hours to play, and the Jets–Raiders three-hour television time slot was thought to be adequate. A high-scoring contest, together with a number of injuries and penalties for the two bitter American Football League rivals, caused the game to run long. NBC executives had ordered that Heidi must begin on time, but given the exciting game, they decided to postpone the start of the film and continue football coverage. As 7 p.m. approached, many members of the public called NBC to inquire about the schedule, to complain or opine, jamming NBC's switchboards. As NBC executives were trying to call the same switchboards to implement their decision, the change could not be communicated, and Heidi began as scheduled. The movie preempted the final moments of the game in the eastern half of the country, to the outrage of viewers who missed two Oakland touchdowns that turned the game around.

The Heidi Game led to a change in the way professional football is shown on network television; games are shown to their conclusion before evening programming begins. Special telephones were also installed, with a connection to a different telephone exchange from other network phones. In 1997, the Heidi Game was voted the most memorable regular season game in pro football history.