Positivo Tecnologia
 | |
| Positivo | |
| Formerly | Positivo Informática S.A. (1989–2017) |
| Company type | Public |
| B3: POSI3 | |
| Industry | |
| Founded | May 1989 |
| Founder | Oriovisto Guimarães |
| Headquarters | , |
Key people | Hélio Bruck Rotenberg (CEO) |
| Brands | |
| Revenue |  R$ 1.91 billion (2017) |
 R$ 1.3 million (2017) | |
Number of employees | 2,090 (2017) |
| Parent | Grupo Positivo |
| Subsidiaries |
|
| Website | positivotecnologia |
| Footnotes / references [1][2][3][4] | |
Positivo Tecnologia (formerly known as Postivo Informática)[5] is a Brazilian technology company headquartered in Curitiba, Paraná. It is the Information Technology arm of the larger organization Grupo Positivo.[6] It is the largest computer manufacturer in Latin America and the tenth largest in the world.
In addition to computers, produces educational software, electronic games and set-top box for Brazilian digital television. The company also serves as an OEM/ODM/EMS.[7]
The company invests in innovative solutions that integrate hardware, which results in products and services tailored to the consumer. It is present in more than 5000 Brazilian cities and has a strong performance in retail, public, and corporate markets.
It is listed on the Novo Mercado of B3.
Market
Brazil market share
- 16.1% total PC sales (2009)
- 24.7% official market sales (2009)
- 29.9% retail market share[8]
Target market
In 2004, Positivo began actively targeting the retail market.[9] Positivo was primarily focused on middle-class families who likely had never been able to purchase a home personal computer previously. Positivo creates lower-cost computers which are more accessible to the growing middle class in Brazil given their low cost: with financing, the cheapest of these PCs can be paid off for $30/month, making it possible to reach families making ~$270/month.[10] These computers are designed to serve both as a TV and a personal computer.
Now, Positivo makes a wider range of computers costing up to $2000 targeted toward higher-income customers.
Products/Services
According to Grupo Positivo, Positivo Informática:[11]
- Manufactures microcomputers
- Manufactures mobile phones, including smartphones.
- Develops education software
- Runs education portals (e.g., Portal Educacional, Portal Aprende Brasil, Portal Positivo and Portal Universitário)
- Provides teacher training and educational and technical support for Grupo Positivo partner schools
Certificates
- ISO 9001
- ISO 14001
References
- ^ "Positivo Tecnologia SA". Financial Times. Retrieved 20 May 2018.
- ^ "Positivo sai de lucro para prejuízo de R$ 1,3 milhão no 4º trimestre" (in Portuguese). Valor Econômico. 14 March 2018. Retrieved 20 May 2018.
- ^ "History and Corporate Profile". Investor Relations. Positivo Tecnologia. Retrieved 20 May 2018.
- ^ Douglas Ciriaco (15 May 2018). "Positivo se torna representante oficial da Anker no Brasil" (in Portuguese). TecMundo. Retrieved 20 May 2018.
- ^ Jéssica Sant’Ana (10 April 2017). "Positivo Informática muda de nome para dar ênfase à tecnologia" (in Portuguese). Gazeta do Povo. Retrieved 16 May 2018.
- ^ See Grupo Positivo website
- ^ http://www.eweek.com/c/a/Desktops-and-Notebooks/Intel-Classmate-PCs-Gain-New-Atom-Chips-Increased-Ruggedness-563338/
- ^ Company History & Corporate Profile
- ^ Reuter's, "Brazil's Positivo bets on booming computer sales," May 23, 2007 [1]
- ^ CNET, "In Brazil, PC Buyers Accentuate Positivo," April 17, 2008
- ^ See Grupo Positivo website
External links
 Electronics industry in Brazil | |||||
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