Private Label Strategy
 | This article relies largely or entirely on a single source. (April 2016) |
 | |
| Author | Nirmalya Kumar and Jan-Benedict Steenkamp |
|---|---|
| Language | English |
| Subject | economics |
| Publisher | Harvard Business School Press |
Publication date | 2007 |
| ISBN | 978-1422101674 |
Private Label Strategy: How to Meet the Store Brand Challenge is a book by Nirmalya Kumar and Jan Benedict Steenkamp. This book describes the strategies for private labels that major retailers are using, and analyses how major national brands can mount a response.[1]
References
- ^ "More Choices in Store: India's Retailers Are Stocking Up on Private Label Brands | Knowledge@Wharton". knowledge.wharton.upenn.edu. Retrieved 2016-04-10.
External links
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