Brandwatch Qriously
| Company type | Limited company |
|---|---|
| Industry | Market research and public opinion polling |
| Founded | 29 November 2010 |
| Founder | Christopher Kahler Gerald Müller Abraham Müller |
| Headquarters | One New Change, , United Kingdom |
| Website | qriously |
| Footnotes / references [1] | |
Qriously is a London-based ad-tech company.[2] According to Bloomberg, Qriously "provides an online service for measuring location-based public sentiments in real-time".[3] The company's business model is based around developing advertisements within mobile apps which display questions for users to answer. The responses are used to tailor other advertisements.[4]
History
Qriously was co-founded by Austrians Christopher Kahler (CEO), Gerald Müller and Abraham Müller.[5] The founders were working in China in 2007, where they created Urbian, a location-based mobile business that prefigured Foursquare. Two venture capital funding rounds ran out in 2010, so they focused on building Android apps that could be profitable, and this grew into asking mobile users simple targeted questions.[5]
They returned to Austria in 2010, and raised $1.6 million in venture capital from Accel Partners, based on setting up the company up in London.[5]
As of June 2015, Qriously had raised $5.1 million, and had 19 employees.[2] Its Series A round was led by Spark Capital, and its previous backer Accel also participated.[4]
Qriously are headquartered in London, with further offices in Los Angeles and Paris.[3]
Worst name in ad-tech
In 2014, Qriously won Advertising Age's award for the "worst name in ad-tech", after voting in a poll, where it beat Vungle, Nanigans, AdsWizz, and Burt.[2]
References
- ^ "Qriously Limited". Companies House. Retrieved 18 June 2016.
- ^ a b c Kantrowitz, Alex (25 June 2014). "There Are Many Terrible Ad-Tech Names, But This One Is the Worst". Advertising Age. Retrieved 18 June 2016.
- ^ a b "Qriously Ltd.: Private Company Information – Businessweek".
- ^ a b O'Hear, Steve. "Qriously Raises $3.5 Million Led By Spark Capital For Its Question-Based Mobile Ad Network".
- ^ a b c Kiss, Jemima (18 July 2011). "Qriously: A question of keeping it simple". The Guardian. Retrieved 18 June 2016.