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Quantcast

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Quantcast Corporation
File:Quantcast logo blue.png
A screen-shot of Quantcast's main page.
Type of businessPrivate
Founded2006; 18 years ago (2006)
Headquarters
San Francisco, California
,
U.S.
Area servedInternational
Founder(s)Konrad Feldman
Paul Sutter
Key peopleKonrad Feldman[1] - CEO and co-founder
Peter Sirota - SVP Engineering
Michael Blum - SVP Business and Legal Affairs
Christina Cubeta - VP Marketing
Jag Duggal - VP Product Management
Jim Kelly - VP R&D
Adrian D'Souza - VP Operations
IndustrySaaS/PaaS (Software-as-a-Service / Platform-as-a-Service))[2]
ProductsQuantcast Advertise
Quantcast Measure
URLQuantcast.com

Quantcast is an American technology company, founded in 2006, that specializes in audience measurement and real-time advertising. The company offers public access to traffic and demographic data for millions of Web sites and detailed user insights to digital publishers enrolled in its Quantified Publisher Program. Their data centers process more than 800,000 transactions per second[4] and the company states that it produces accurate audience measurement to over 100 million web destinations. As of 2013 it was said to be one of the world's top five big data processing organisations.[5] Its headquarters is in San Francisco, with offices in New York, Chicago, London and Dublin.[6]

History

Quantcast was launched in 2006 by entrepreneurs Konrad Feldman and Paul Sutter.[7] Calling themselves "The World's Only Open Internet Ratings Service", Quantcast were the first rating company to rely largely on direct measurement (as opposed to the traditional panel based method pioneered by Nielsen).[8][9]

Quantcast was initially backed by $6 million in venture capital funding. In January 2008, a series B funding round raised an additional $20 million from investors Founders Fund and Revolution Ventures. The company was built on the belief that digital advertising requires reliable data to be successful, so initially the primary aim was to gather detailed insights into audience characteristics. By placing tags on websites, blogs, videos and widgets, the firm measures things like audience age and gender makeup, areas of interest and type, length and frequency of their engagement with certain types of content. This information is generally made publicly available to be used by digital publishers to accurately understand their visitors and better position themselves to advertisers.[10]

In 2010, Quantcast’s Publisher Program was the first syndicated online traffic measurement service to receive official accreditation from the Media Rating Council (MRC). Quantcast received accreditation for its site-centric data, which means the product complies with the Interactive Advertising Bureau's advertising impression and audience reach measurement guidelines.[11]

In 2013, the company acquired MakeGood Software, a Seattle-based advertising technology startup, founded in 2009, that simplifies data management and reporting for online advertising campaigns.[12] The technology was subsequently integrated with Quantcast Advertise to enhance the reporting functions available for Quantcast campaigns. This nudged the company closer towards competition in the ad effectiveness category, which includes companies like comScore.[13][14]

In 2013, the company added Measure for Mobile Apps, a tool that collects data on the usage of a publisher’s iOS and Android apps to provide a cross-platform view in its analytics service.[15] In 2014, Quantcast is acquiring Struq for an undisclosed sum.[16]

Recognition

  • 2013 OnMedia 100 Top Private Companies - B2B: Advertising Analytics[17]
  • 2012 WIRED Magazine: The 10 San Francisco Tech Companies You Wish You Worked For[18]
  • 2012 AlwaysOn Global 250 Top Private Companies[19]
  • 2011 OnMedia 100 Top Private Companies - B2B: Advertising Analytics[20]
  • 2011 Business Insider Digital 100: Quantcast Ranked #54[21]
  • 2010 Fast Company Most Innovative Companies - Web[22]

References

  1. ^ "Quantcast - Company". Retrieved 2010-02-16.
  2. ^ Vascellaro, Jessica E. (2009-07-06). "Quantcast Shakes up Ad-Targeting model". Wall Street Journal. Retrieved 2009-12-10.
  3. ^ "Quantcast.com Site Info". Alexa Internet. Retrieved 2014-04-01.
  4. ^ Quantcast Passes $100M Run-Rate, Lands Senior Hires As Ads Business Booms. TechCrunch (2013-04-17). Retrieved on 2014-04-19.
  5. ^ Quantcast to create 100 Dublin jobs - RTÉ News. Rte.ie (2013-02-21). Retrieved on 2014-04-19.
  6. ^ Google VP Julio Pekarovic Departs To Become CFO At Quantcast. TechCrunch (2010-05-11). Retrieved on 2014-04-19.
  7. ^ Konrad Feldman: Executive Profile & Biography - Businessweek. Investing.businessweek.com (2005-02-01). Retrieved on 2014-04-19.
  8. ^ "Media Planning". mediasmith.com.
  9. ^ http://www.econ.ucla.edu/sboard/teaching/tech/Quantcast.pdf
  10. ^ "Quantcast to Build Products, Staff with $20 Million Funding Round". clickz.com. Retrieved 2014-04-19.
  11. ^ "Audience Measurement Firms Race To The Finish Line — But Not There Yet — Tech News and Analysis". gigaom.com. 2010-06-14. Retrieved 2014-04-19.
  12. ^ Quantcast Acquires Startup MakeGood To Improve Ad Data Aggregation. TechCrunch (2013-01-08). Retrieved on 2014-04-19.
  13. ^ Kaplan, David. (2013-01-08) Quantcast Acquires Ad Effectiveness Analyst MakeGood Software. Adexchanger.com. Retrieved on 2014-04-19.
  14. ^ Quantcast buys Seattle online ad startup MakeGood Software. GeekWire. Retrieved on 2014-04-19.
  15. ^ Quantcast Adds Mobile App Data, Promises A Truly Cross-Platform View In Its Analytics Service. TechCrunch (2013-03-21). Retrieved on 2014-04-19.
  16. ^ "Quantcast Acquires Ad Personalization And Retargeting Company Struq". TechCrunch. Retrieved October 1, 2014.
  17. ^ "Archived copy". Archived from the original on March 15, 2013. Retrieved March 27, 2013. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)CS1 maint: archived copy as title (link)
  18. ^ Wohlsen, Marcus (2012-10-30). "The 10 San Francisco Tech Companies You Wish You Worked For". Wired.
  19. ^ "Archived copy". Archived from the original on February 25, 2013. Retrieved March 27, 2013. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)CS1 maint: archived copy as title (link)
  20. ^ "Archived copy". Archived from the original on March 1, 2013. Retrieved March 27, 2013. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)CS1 maint: archived copy as title (link)
  21. ^ "Most Valuable Startups 2011 Digital 100 Complete 1-100 List - Business Insider". Business Insider. 21 September 2011.
  22. ^ "Most Innovated Companies - Web". Fast Company. 11 February 2010.
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