RedBerry
RedBerry is BlackBerry's competitor in China.[1] Like the Research in Motion (RIM) technology, it also features push e-mail service through a low-cost RedBerry package.[2]
Background
[edit]RedBerry was launched by China Unicom, a state-run telecommunications company and the second largest in China.[3] It was announced to counter the announced entry of RIM's (Research In Motion) wireless email device in China in 2006.[3] RedBerry's introduction immediately acknowledged that it is an imitation of BlackBerry, citing that it is the most successful application of push-email service.[2] In a statement, China Unicom said that the "RedBerry name extends the vivid name of Blackberry that people are already familiar with" while adding that the branding also integrated the red symbol of China Unicom.[4]
Upon launch, RedBerry devices were sold for less than a dollar a month (5 renminbi/$0.62) per month and charged 0.30 renminbi for each email sent.[2] Incoming emails were free. During this period, BlackBerry users in Hong Kong paid $64 for unlimited email monthly.[4]
See also
[edit]References
[edit]- ^ "Portfolio: eLearning Samples". www.powerelearning.com. Retrieved 2018-11-11.
- ^ a b c Lemon, Sumner (2006-04-12). "BlackBerry, meet China's RedBerry". InfoWorld. Retrieved 2019-02-01.
- ^ a b Hesseldahl, Arik (April 13, 2006). "BlackBerry vs. Redberry in China". www.bloomberg.com. Retrieved 2019-02-01.
- ^ a b Sweeny, Alastair (2009). BlackBerry Planet: The Story of Research in Motion and the Little Device that Took the World by Storm. Ontario: John Wiley & Sons. p. 175. ISBN 9780470675816.
External links
[edit]- Blackberry vs. Redberry In China -- Tain't No Big Thing China Law Blog analysis
- China's got RedBerry: Cheaper rival hits the market on eve of RIM's long-delayed debut
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