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Société Anonyme
Headquarters Roubaix, France
Key people
Jean-Michel Noir
Products Distribution of fashion, sport and home décor products on the web
Revenue 3.4 bn € (2010)
Number of employees
14 000 (average headcount, 2010)
Subsidiaries La Redoute, Cyrillus, Somewhere, Vertbaudet, Stella McCartney Kids, Daxon, Castaluna, OneStopPlus, Jessica London, Roaman's, Woman Within, Avenue, KingSize, BrylaneHome,

Redcats was a group of commercial companies managed by Jean-Michel Noir. This group entity specialized in international online fashion and home furnishing distribution. PPR sold the Redcats companies to focus on luxury and sports.[1][2]

The Group[edit]


Formerly known as the La Redoute Group, Redcats was a French group that was founded in 1999.[3] In the late 1990s, the Group acquired international brands. Redcats represented a portfolio of 17 European and American brands for men, women and children.[4]

To increase its brand presence on the web, Redcats introduced a new visual identity in 2010[3] and launched a new corporate website in 2011.

The network[edit]

With an international presence, the Group accounted for more than 70 merchant websites in 2011[4]

The brands[edit]

Redcats mainly dealt with product categories in the fields of apparel, home furnishings and sports gear.

E-commerce: a growth catalyst for redcats[edit]

Worldwide presence[edit]

In 2010, Redcats had over 26 million active customers in 31 countries[5] and generated 57%[6] of its revenue through its 70 merchant websites.[7] The Group attracts 54 million visitors per month from all over the world to its websites.

Key figures[edit]

  • 184 million items sold worldwide in 2010
  • 3,436 million Euros in revenue in 2010[8]
  • 165 million Euros in operating profit in 2010
  • 14,105 collaborators in 2010

Executive Committee[edit]

  • Jean-Michel Noir: Chairman and CEO of Redcats - Cyrillus
  • Sharon MacBeath: SVP, Human Resources and Communication
  • Eric Courteille: Chief Financial Officer
  • Nathalie Balla: Chairman and CEO, La Redoute France
  • Dominique Giusiano: Chief Executive Officer, Children Family Brands
  • Françoise Dévé: Chief Executive Officer, Europe
  • Sylvain Desjonquères: Chairman and CEO, USA

See also[edit]


External links[edit]