Relationship-Based Pricing (RBP), also known as Relationship based Pricing is a concept in the banking industry. RBP is a pricing and billing framework where pricing is determined based on a customer's overall purchases and circumstances, rather than being delivered on a product-by-product basis. RBP enables banks to use customer-centric parameters to determine pricing, such as the level of overall business the customer does with a bank or the types of services purchased.
Financial services industry analysts like Celent and TowerGroup endorse relationship-based pricing to improve profitability. A regional US bank and subsidiary of BNP Paribas, Bank of the West, recently completed an RBP project. 
- Demand-based pricing
- Dynamic pricing
- Premium pricing or Price premium
- Pricing science
- Pricing strategies
- Time-based pricing
- Value pricing or Value-based purchasing
- "Bank of the West's CIO Is on a Quest for Real-Time Analytics". American Banker. 2013-09-30. Retrieved 2015-06-24.
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