Coordinates: 30°15′58″N 82°15′21″E / 30.26598°N 82.25588°E / 30.26598; 82.25588
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30°15′58″N 82°15′21″E / 30.26598°N 82.25588°E / 30.26598; 82.25588

RetailMeNot, Inc.
Company typeSubsidiary
IndustryCashback website, Online coupons
FoundedOctober 27, 2006; 17 years ago (2006-10-27)[1]
Austin, Texas, U.S.
FounderCotter Cunningham
Austin, Texas
Area served
ServicesOnline services
RevenueIncrease US$ 249.1 million (2015)[2]
Number of employees
~500 (2015)
ParentZiff Davis

RetailMeNot, Inc. (formerly Whaleshark Media) is an American multinational company headquartered in Austin, Texas, that maintains a collection of coupon web sites. The company was founded by Cotter Cunningham.[3] The company owns and and acquires coupon sites and third-party software.

RetailMeNot was established to aggregate coupon offers and make them available to consumers. It distributes coupons in retail categories including accessories, automotive, baby products, beauty products, clothing, electronics, furniture, health, home and garden, jewelry, pets, photography, toys and travel.


RetailMeNot was founded in 2006 by Australian entrepreneurs Guy King and Bevan Clark. The two had previously collaborated on BugMeNot, a site that allowed users to share fake identities in order to avoid website registrations and content paywalls, and a content management system.[4][5] The company was acquired by Whaleshark Media in 2010.[6] The company raised $300 million in funding from Austin Ventures, Norwest Venture Partners, Adams Street Partners, Institutional Venture Partners, JP Morgan and Google Ventures.[7] Eventually acquiring the already established coupon site from Australia, the company changed its name in 2013 to RetailMeNot.

As Whaleshark Media, the company acquired sites[which?] in the US and Europe. After changing its name to RetailMeNot in June 2013 for branding purposes, the company filed an IPO for $230 million in 2013.[8] In April 2017 Harland Clarke Holdings (HCH), a payment and marketing services firm, announced to acquire RetailMeNot in a deal worth $630 million in equity.[9] On February 6, 2020 HCH announced that it would relaunch itself as Vericast.[10]

The company established annual National Cashback Day during the month of November where shoppers can receive up to 20% cash back on online purchases made on that day from about 300 national retailers such Banana Republic, Bloomingdale’s, Estée Lauder, Gap, and Macy’s.[11]

In September 2020, RetailMeNot was in early talks with potential buyers, with a target price of between $500 and $600 million.[12] On September 29, 2020, J2 Global, Inc.—a leading internet information services company—announced it entered into a purchase agreement to acquire RetailMeNot from Vericast for approximately $420 million.[13] The acquisition was completed in October 2020.[14]

Legal issues[edit]

Mary Kay Cosmetics sued affiliate site RetailMeNot in federal court for displaying coupons on their site despite the fact they have been asked to take them down. Mary Kay's position is that the display of Mary Kay coupons misleads consumers and harms the brand and its relationship with its sales reps (independent consultants) in several ways.[15] The lawsuit was resolved after several months by way of confidential settlement.[16]

In June 2018, RetailMeNot sued competitor Honey Science Corporation over patent infringement in computer-related technologies.[17] As of June 2020, the case is still ongoing.[18]


RetailMeNot's acquisitions include:

  •, a digital coupon site in the United States[3]
  • eConversions, the parent company of in Germany and VoucherCodes, a voucher code site in the United Kingdom[19][20]
  • and, digital coupon and cash back sites in France[21]
  •, a North American coupon site (October 9, 2013)[22]
  • Giftcard Zen Inc, a North American gift card exchange site (April 5, 2016)[23]
  • LowestMed, a North American prescription drug comparison site (May 8, 2018)[23]


  1. ^ " WHOIS, DNS, & Domain Info - DomainTools". WHOIS. Retrieved 2016-07-10.
  2. ^ "FoxBusiness". Fox Business. June 18, 2013. Retrieved June 18, 2013.
  3. ^ a b Arrington, Michael (2010-12-02). "WhaleShark Media Closes A Whale Of A Financing, Buys RetailMeNot". TechCrunch. Retrieved 2020-08-30.
  4. ^ "Revealed: the brains behind Bugmenot". Guy King and Bevan Clark. 8 October 2007.
  5. ^ Deleon (8 April 2008). "CushyCMS Beta Launch: Free Invites For TechCrunch Readers | TechCrunch". Retrieved 2017-08-26.
  6. ^ "WhaleShark Media Acquires" (Press release). Austin, Texas: PR Newswire. December 2, 2010. Retrieved 2020-08-30.
  7. ^ ARRINGTON, MICHAEL (2 August 2011). "Google Ventures Invests In Coupon Startup Whaleshark Media". TechCrunch.
  8. ^ RAO, LEENA (17 June 2013). "Online Coupon Giant RetailMeNot (Formerly WhaleShark Media) Files For $230M IPO". TechCrunch.
  9. ^ "Online coupon site RetailMeNot acquired for $630 million". TechCrunch. 11 April 2017. Retrieved 12 December 2017.
  10. ^ Inc, RetailMeNot. "Harland Clarke Holdings Opens New Decade as Vericast". RetailMeNot, Inc. | MediaRoom. Retrieved 2020-12-18. {{cite web}}: |last= has generic name (help)
  11. ^ Ilchi, Layla (2020-11-05). "Cash Back Day Is Back: Here's What to Know About the Shopping Holiday". WWD. Retrieved 2021-03-06.
  12. ^ "Perelman's Coupon Company RetailMeNot to Weigh Sale Options". 2020-09-16. Retrieved 2020-12-18.
  13. ^ "J2 Global Announces Agreement to Acquire RetailMeNot". 2020-09-29. Retrieved 2020-12-18.
  14. ^ "Inline XBRL Viewer". Retrieved 2021-02-24.
  15. ^ "Mary Kay Cosmetics Sues RetailMeNot For Fraud, Trademark Infringement". Marketing Land. 2015-03-18. Retrieved 2016-05-10.
  16. ^ "RetailMeNot and Mary Kay Settle Coupon Code Fight". Coupons in the News. 2015-09-29. Retrieved 2016-05-10.
  17. ^ "RetailMeNot sues rival Honey over patent infringement". TechCrunch. Retrieved 2018-10-16.
  18. ^ "Report and Recommendation" (PDF), RetailMeNot, Inc. v. Honey Science LLC (Court Filing), D.D.E., vol. No. 1:18-cv-00937-CFC-MPT, no. Docket 218, Jan 23, 2020, retrieved July 12, 2020 – via Recap
  19. ^ "WhaleShark Media Acquires, UK's Top Coupon Site". 16 August 2011.
  20. ^ Lipschutz, Kari (2011-08-16). "WhaleShark Acquires U.K. Coupon Company".
  21. ^ Wauters, Robin (4 July 2013). "RetailMeNot Acquires French Online Coupon Site". The Next Web.
  22. ^ "EX-99.1". Retrieved 2016-06-15.
  23. ^ a b Hawkins (2018-05-08). "With acquisition, RetailMeNot jumps into prescription drug business". Retrieved 2018-05-08.

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