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Coordinates: 30°15′58″N 82°15′21″E / 30.26598°N 82.25588°E / 30.26598; 82.25588

RetailMeNot, Inc.
IndustryOnline coupons
FoundedOctober 27, 2006; 13 years ago (2006-10-27)[1]
Austin, Texas, U.S.
FounderCotter Cunningham
Austin, Texas
Area served
Key people
  • Marissa Tarleton (CEO)
  • Kelli Beougher (COO)
  • Thomas Aylor (CFO)
  • Vivek Sagi (CTO)
ServicesOnline services
RevenueIncrease US$ 249.1 million (2015)[2]
Number of employees
~500 (2015)
ParentHarland Clarke

RetailMeNot, Inc. (formerly Whaleshark Media) is an American multinational company headquartered in Austin, that maintains a collection of coupon web sites. The company was founded by Cotter Cunningham.[3] The company owns and and acquires coupon sites and third-party software.

RetailMeNot was established to aggregate[4] coupon offers and make them available to consumers. It distributes coupons in retail categories including accessories, automotive, baby products, beauty products, clothing, electronics, furniture, health, home and garden, jewelry, pets, photography, toys and travel.[5]



Founded in 2006 by Australian entrepreneurs Guy King and Bevan Clark. The two had previously collaborated on BugMeNot, a site that allowed users to share fake identities in order to avoid website registrations and content paywalls, and a content management system CushyCMS.[6][7] The company was acquired by Whaleshark Media in 2010.[8] The company raised $300 million in funding from Austin Ventures, Norwest Venture Partners, Adams Street Partners, Institutional Venture Partners, JP Morgan and Google Ventures.[9] Eventually acquiring the already established coupon site from Australia, the company changed its name in 2013 to RetailMeNot.

As Whaleshark Media, the company acquired sites[which?] in the US and Europe. After changing its name to RetailMeNot in June 2013 for branding purposes, the company filed an IPO for $230 million in 2013.[10] In April 2017 Harland Clarke, a payment and marketing services firm, announced to acquire RetailMeNot in a deal worth $630 million in equity.[11]

Legal issues[edit]

Mary Kay Cosmetics sued affiliate site RetailMeNot in federal court for displaying coupons on their site despite the fact they have been asked to take them down. Mary Kay's position is that the display of Mary Kay coupons misleads consumers and harms the brand and its relationship with its sales reps (independent consultants) in several ways.[12] The lawsuit was resolved after several months by way of confidential settlement.[13]

In June 2018, RetailMeNot sued competitor Honey Science Corporation over patent infringement in computer-related technologies.[14]


RetailMeNot's acquisitions include:

  •, a digital coupon site in the United States[3]
  • eConversions, the parent company of in Germany and VoucherCodes, a voucher code site in the United Kingdom[15][16]
  • and, digital coupon and cash back sites in France[17]
  •, a North American coupon site (October 9, 2013)[18]
  • Giftcard Zen Inc, a North American gift card exchange site (April 5, 2016)[19]
  • LowestMed, a North American prescription drug comparison site (May 8, 2018) [20]


  1. ^ " WHOIS, DNS, & Domain Info - DomainTools". WHOIS. Retrieved 2016-07-10.
  2. ^ "FoxBusiness". June 18, 2013. Retrieved June 18, 2013.
  3. ^ a b "WhaleShark Media Closes A Whale Of A Financing, Buys RetailMeNot".
  4. ^ "Aggregate", Wikipedia, 2018-12-07, retrieved 2020-05-02
  5. ^ "TheCrazyCoupons: save with coupons, deals, discount, & Vouchers". The Crazy Coupons. Retrieved 2020-04-05.
  6. ^ "Revealed: the brains behind Bugmenot". Guy King and Bevan Clark.
  7. ^ Deleon. "CushyCMS Beta Launch: Free Invites For TechCrunch Readers | TechCrunch". Retrieved 2017-08-26.
  8. ^ " Acquired By WhaleShark Media -".
  9. ^ ARRINGTON, MICHAEL. "Google Ventures Invests In Coupon Startup Whaleshark Media". TechCrunch.
  10. ^ RAO, LEENA. "Online Coupon Giant RetailMeNot (Formerly WhaleShark Media) Files For $230M IPO". TechCrunch.
  11. ^ "Online coupon site RetailMeNot acquired for $630 million". TechCrunch. Retrieved 12 December 2017.
  12. ^ "Mary Kay Cosmetics Sues RetailMeNot For Fraud, Trademark Infringement". Marketing Land. 2015-03-18. Retrieved 2016-05-10.
  13. ^ "RetailMeNot and Mary Kay Settle Coupon Code Fight". Coupons in the News. 2015-09-29. Retrieved 2016-05-10.
  14. ^ "RetailMeNot sues rival Honey over patent infringement". TechCrunch. Retrieved 2018-10-16.
  15. ^ "WhaleShark Media Acquires, UK's Top Coupon Site". 16 August 2011.
  16. ^ Lipschutz|August 16, Kari; 2011 .st0{fill:#F7EC13}.st1{clip-path:url}.st2{clip-path:url;fill:#020100}. "WhaleShark Acquires U.K. Coupon Company".
  17. ^ Wauters, Robin (4 July 2013). "RetailMeNot Acquires French Online Coupon Site". The Next Web.
  18. ^ "EX-99.1". Retrieved 2016-06-15.
  19. ^ Hawkins (2018-05-08). "With acquisition, RetailMeNot jumps into prescription drug business". Retrieved 2018-05-08.
  20. ^ "With acquisition, RetailMeNot jumps into prescription drug business". Retrieved 2018-05-20.

External links[edit]