Retail advertising

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search

Retail Advertising refers to advertising for the retail business, in connection of the private business of branches. Furthermore, the designation Retail is used also in the tourism and banking industry.

An optimization of the individual advertising is achieved when the position of the receiver (client, user) is determined. In digital marketing, it is controllable via geo-marketing and geo-targeting. Advertising, for example banners (display) will be shipped only in a particular environment (radius, zip code).