Rigo Morales

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Rigo "Riggs" Morales
Morales at a panel on hip hop and comics at the 2014 New York Comic Con
Background information
Birth name Rigo Morales
Genres Urban, Hip hop
Website Official website

Riggs Morales is an American music executive, known as the Vice President of A&R at Atlantic Records. Morales was formerly a music editor at The Source magazine.[1]

Early career[edit]

Between 1995 and 2001, Riggs wrote and edited stories while overseeing columns such as Hip-Hop Quotable, Fat Mix-Tape, Singles Watch, the 5-Mic Rating System as well as the Unsigned Hype page, where he spotlighted young acts such as David Banner, Kardinal Official, Juelz Santana and Eminem. After six years at The Source, Morales gave up full-time writing duties to pursue the executive side of the business.[citation needed]


By mid-2000, Morales was overseeing production management at Goliath Artists, Inc., the management firm of music executive Paul Rosenberg. Morales helped Goliath Artists, Inc. expand clientele by heading the Producer Management division of the company, where he helped navigate the careers of artists such as DJ Muggs (Cypress Hill), Dame Grease, DJ Shock, The Beatnuts and The Alchemist. In 2001, Rosenberg and Eminem appointed him as Director of A&R at Shady Records.[2]

In 2002, Morales signed artist 50 Cent who went on to sell over 10 million records worldwide.[citation needed]

A&R, Shady Records[edit]

As Senior Director of A&R for Shady Records, Riggs would go on to A&R the following releases:

  • 8 Mile Movie Soundtrack, (4X Platinum)}[3]
  • 50 Cent - Get Rich or Die Tryin, (10X Platinum)[4]
  • D12 - D12 World, (2X Platinum)[5]
  • Obie Trice - Cheers, (1.3 Platinum)
  • 50 Cent - The Massacre, (6 x Platinum)
  • Eminem Presents: The Re-Up, (1.3x Platinum)[6]

Outside projects[edit]

Morales also A&R'd the debut album from The Alchemist, 1st Infantry.[7] In 2003, Riggs helped introduce Reggaeton artist Tego Calderon when he requested Tego appear on a remix for 50’s hit single, “P.I.M.P.” Morales has been responsible for A&Ring albums which have sold 23 million copies.[8]


In January 2004, Morales was voted number one A&R in the world by HitQuarters, a website that tracks the work of music executives...[9] A month later, Morales created the Free Yayo campaign for 50 Cent. Eminem wore a shirt promoting the campaign during his performance at the 2004 Grammy Awards.[10]


In 2005, Morales co-produced The Monday Night Fight Klub alongside founders and creative directors 12 Gauge Media, a bi-weekly event that pitted emcees against each other in a verbal competition. MNFK was later developed into an MTV series.[11][12] Morales' company, Rigg'd Up, Inc. partnered with Quincy Jones III’s QD3 Entertainment (Beef, Tupac: Thug Angel, The MC) to create hip-hop based content that range from in a variety of mediums including television, movies, and DVDs.[citation needed]


Outside of his duties at Shady Records, Morales has consulted for corporations such as Pepsi Inc., Sony Records, PolyGram, Adidas and has served as on-air correspondent for MTV and VH1.[13] Morales has also remained a freelance writer for XXL, Vibe, Scratch, Urban Latino and Mass Appeal, and has written biographies for Pun,[14] Eminem, Clipse, Mobb Deep, Fat Joe, the Beatnuts and producers such as Buckwild, The Alchemist, Muggs of Cypress Hill. Additionally, he co-wrote the book Angry Blonde with Eminem.[15]

In December 2008, Riggs was brought in by mentored three finalists for their Advance Warning competition in Africa,[16] which aired on MTV in December 2008 and features Riggs working with and developing the three finalist as they attempt to create hit records with international appeal.[citation needed]

Rigg'd Up INC.[edit]

In late 2008, Morales partnered with Razor & Tie to release projects under his Rigg’d Up label. The first release on Rigg’d Up will be the solo debut from hip-hop artist Black Thought of the Roots crew. The album is due out in the fall of 2009 and will feature production from DJ Premier, Salaam Remi and JR Rotem.[17]


  1. ^ "The Source Mag". Accessed on June 10, 2009.
  2. ^ "Shady Records"Accessed on June 10, 2009
  3. ^ "8 Mile Movie Soundtrack RIAA certification". RIAA. Accessed June 9, 2009.
  4. ^ Jeff Leeds (July 21, 2005). "Get Rich or Die Tryin: For CD-sale-dependent rappers, concert tours have been a bust; Eminem's Anger Management Tour tries to shake the jinx at Coors". San Diego Union Tribune. Accessed June 6, 2009.
  5. ^ "Devil's Night RIAA certification". RIAA. Accessed June 9, 2009.
  6. ^ "The Re-Up RIAA certification". RIAA. Accessed June 9, 2009.
  7. ^ Riggs Morales Discography "Riggs Discography". Accessed on June 1, 2009
  8. ^ "Shady Records". Accessed on June 10, 2009
  9. ^ Kimbel Bouwman (May 15, 2006). "HitQuarters Artist Bobby Creekwater Signs A Record Deal With Shady Records!" Accessed on June 10, 2009
  10. ^ HitQuarters Interviews Riggs "Interview with Riggs." Accessed on June 4, 2009
  11. ^ Dee (April 03, 2007) "About Riggs"
  12. ^ "Monday Night Fight Klub" Accessed on June 10, 2009
  13. ^ (May 13, 2009) "A&R Power Summit Recap". The Source. Accessed on June 10, 2009
  14. ^ Liza Rios (Producer), Marcos Antonio Miranda (Director) (2002). Still Not a Player[documentary]. New York, NY: Ground Zero Studios.
  15. ^ Marshall Mathers & Rigo Morales (Eds.). Angry Blonde. HarperEntertainment; 1 edition (November 21, 2000)
  16. ^ Tim (August 28, 2008). "Zain, MTV, Align to Develop Emerging Nigerian Artistes into Super Stars". Nigerian Bulletin. Accessed June 6, 2009.
  17. ^ "Rigg'd Up". Accessed on June 10, 2009

External links[edit]