Robert Lusch

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Robert F. Lusch
Robert F. Lusch

January 21, 1949
Grosse Point, Michigan
DiedFebruary 23, 2017
Tucson, Arizona
Cause of deathBladder Cancer
Resting placeHoly Hope Cemetery, Tucson, AZ
EducationPh.D. from University of Wisconsin-Madison, M.B.A. University of Arizona, B.B.A. University of Arizona
Years active1975 to 2017
EmployerUniversity of Arizona
TitleLisle and Roslyn Payne, Professor of Marketing
WebsiteFaculty biodata

Robert F. Lusch (Born 1949) was an American business professor and Professor of Marketing at the University of Arizona business school.[1][2]

Early life and education[edit]

Lusch was born in Grosse Point, Michigan, in 1949. As an adolescent Lusch moved with his mother, father, and two sisters to Tucson, Arizona. Lusch often claimed he "grew up in Arizona";[3] he graduated from Tucson High School and attended the University of Arizona where he received a bachelor's degree and an MBA. In 1975 he received his Ph.D. in Business Administration from the University of Wisconsin-Madison.[4]


Robert Lusch graduated with his PhD from the University of Wisconsin-Madison in 1975 and started his academic career at the University of Oklahoma. After working at the University of Oklahoma for 26 years, including 5 years as the Dean of its business school (1987 to 1992), Lusch became the Dean of the M.J. Neeley School of Business at Texas Christian University in 2000. By that time, Lusch had written 14 books and published 150 articles in a variety of professional journals.[5] Lusch's research has been published in the Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Marketing Science, Journal of Retailing, Accounting, Organizations and Society, Sloan Management Review, Organizational Dynamics, IEEE Intelligent Systems, Journal of Operations Management, IBM Systems Journal, and Behavioral Science.[citation needed]

In 2004, Lusch became the head of the "marketing department at the University of Arizona's business school."[6] Lusch served as the Executive Director of the McGuire Center for Entrepreneurship at the University of Arizona and holds the James and Pamela Muzzy Chair in Entrepreneurship. Professor Lusch has served as Vice President of Education, Vice President of Finance, Vice President of Publications, Chairperson of the American Marketing Association, and trustee of the American Marketing Association Foundation. He has advised and consulted with Adolph Coors, Arvest Bank, Cotter & Company, Household Finance, Ford Motor Company, Fleming Companies, National Association of Wholesalers, National Retail Hardware Association, Retail Floor Covering Institute, TG&Y, True Value, and Winn's Stores.[citation needed]


The National Retail Hardware Association awarded him the Hardware Industry Service Award (1976). The National Association of Accountants awarded him the Lybrand's Bronze Medal for contributions to accounting literature (1979). The Academy of Marketing Science awarded him in 1997 its Distinguished Marketing Educator Award, and the American Marketing Association has twice (1997 and 2005) presented him the Harold Maynard Award for contributions to marketing theory, and he is also the recipient of the AMA Louis Stern Award for contributions to the Marketing Channels' literature (2002). The Marketing Management Association has honored him with the Creative Career Contributions in Marketing award (2006). In 2009 the AMA awarded him its IOSIG Lifetime Achievement Award, and in 2010 he was the recipient of the AMA/Sheth Foundation Award for long-standing contributions to marketing literature. In February 2013 Lusch was presented the AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award.


  1. ^ Alaimo, Carol Ann (August 17, 200). "19 war veterans could win free hair transplants". AZ Daily Star. Check date values in: |date= (help); Missing or empty |url= (help); |access-date= requires |url= (help)
  2. ^ Unknown author (May 14, 2010). "STUDENT-RUN AD AGENCY SUCCESSFUL IN FIRST YEAR". States News Service. Missing or empty |url= (help); |access-date= requires |url= (help)
  3. ^ Unknown author (August 30, 2003). "Dean of Texas Christian University's Business School Leaves Post". Knight Ridder/Tribune Business News. Missing or empty |url= (help); |access-date= requires |url= (help)
  4. ^ Unknown author. "Robert Lusch (Bio)". Eller College. Retrieved 2013-04-22.
  5. ^ Schnurman, Mitchell (Feb 29, 2000). "Texas Christian University Business School Names New Dean". Knight Ridder/Tribune Business News. Missing or empty |url= (help); |access-date= requires |url= (help)
  6. ^ Landy, Heather (July 2, 2004). "Texas Christian University gets new dean for business school". Knight Ridder/Tribune Business News. Missing or empty |url= (help); |access-date= requires |url= (help)