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Rollin' (Brave Girls song)

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"Rollin"
New version cover art
Single by Brave Girls
from the album Rollin'
Released
  • March 7, 2017
  • August 11, 2018 (New version)
Genre
Length3:18
LabelBrave
Songwriter(s)
Producer(s)Two Champ
Brave Girls singles chronology
"Yoo-hoo"
(2016)
"Rollin"
(2017)
"We Ride"
(2020)
Music video
"Rollin'" on YouTube

"Rollin'" (Korean: 롤린) is a song by South Korean girl group Brave Girls. It was released on March 7, 2017 as the lead single from the EP of the same name. A rearranged version of the song titled "Rollin' (New Version)" was released on August 11, 2018 as a quartet due to member Hayun's departure from the group. In February 2021, "Rollin" gained a sudden surge in popularity after a compilation video of Brave Girls performing the song unexpectedly became viral.

Release and promotion

"Rollin'" was originally released on March 7, 2017 as the title track and lead single from Brave Girls' fourth mini album Rollin'.[1] Brave Girls performed the song on SBS's The Show later that day, MBC Music's Show Champion on March 8, Mnet's M Countdown on March 9 and SBS's Inkigayo on March 12.[2][3] On August 11, 2018, the group released "Rollin' (New Version)", a rearranged version of the song, as a gift to fans for their passionate support for the song in the prior year and a half. In March 2021, in response to the song's sudden surge of popularity, Brave Girls resumed promotional activities for the song.[4]

Music video

On March 3, 2017, the first teaser for the music video for "Rollin'" was released through Brave Entertainment's website and on Brave Girls' official YouTube channel. The teaser shows the girls in a dark room sitting in chairs with a storm as a background. It was rated 19+ in South Korea.[5] On March 3, the second and final teaser was released, showing the group dance for the song and scenes with members sitting on a sofa.[6]

The music video was released on March 7, 2017 in conjunction with the EP. The video shows the girls dancing in a room with a dark background, showing the moon and thunder. Chairs were incorported into key parts of the song's choreography.[7] The video was restricted on YouTube for viewers under eighteen. A day after, a dance version was released without any age restriction.[8] On March 9, Brave Entertainment released a clean version of the original music video, in which scenes of the girls lying on each other had been removed.[9]

Reception

Prior to the song's release, KBS deemed "Rollin'" unfit for broadcast, stating that certain parts of the lyrics contained a slang word which was too vulgar. A representative from Brave Entertainment responded that they would revise the lyrics in order for the song to be re-evaluated.[10] On March 8, 2017, it was reported that the ban had been lifted.

In late February 2021, four years after the song was released, a compilation video of Brave Girls performing the song became viral on YouTube. As a result, the song gained a surge in popularity and rose to the top of real-time music charts.[11] It soon achieved a "perfect all-kill", simultaneously topping all real-time charts in South Korea, and became the first song by a group to do so in 2021.[12]. On March 22, 2021, "Rollin'" topped the charts for 198 hours, leading Brave Girls to became the girl group with the most "perfect all-kills"[13] record, a record formerly held by girl group Twice who had 197 PAK's through multiple title tracks.

Commercial performance

At the time of its original release, "Rollin'" failed to enter the Gaon Digital Chart. For the week ending on February 27, 2021, the song entered at number 60 on the Gaon Download Chart, one of the Digital Chart's components.[14] It subsequently entered the Gaon Digital Chart for the first time at number 2 in the week ending on March 6, 2021.[15] Similarly, "Rollin' (New Version)" peaked at number 130 on the Download Chart on the same week without entering the Digital Chart.[16]

For week ending March 21, 2021, the song topped the Gaon Digital Chart and stayed at the summit for two consecutive weeks, becoming the group's first number one hit. The group also topped the Gaon Streaming Chart for three consecutive weeks. For the week ending March 25, 2021, the song also topped the Billboard K-pop Hot 100 chart, the group's first number one hit on the aforementioned chart.

Accolades

Music program awards for "Rollin'"
Program Network Date Ref.
Inkigayo SBS March 14, 2021 [17]
March 21, 2021 [18]
The Show SBS MTV March 16, 2021 [19]
Show Champion MBC M March 17, 2021 [20]
M Countdown Mnet March 18, 2021 [21]
Music Bank KBS March 19, 2021 [22]
Melon Popularity Award
Award Date (2021) Ref.
Weekly Popularity Award March 15 [23]
March 22
March 29
April 5

Charts