Running boom of the 1970s
In the United States, there was a boom in the 1970s in competitive road running and in jogging for recreation and fitness. It is estimated that 25 million Americans took up some aspect of running in the 1970s and 1980s, including President Jimmy Carter. Many running events, shoe and apparel manufacturers grew and formed to accommodate the demand. The boom also occurred in other countries.
1972 Olympic marathon
Frank Shorter's victory in the men's marathon is credited with inspiring the running boom. He was the third American to win the Olympic marathon, but the first since 1908. The victory was covered by ABC, including dramatic coverage of the finish, when a German imposter ran into the stadium ahead of Shorter. Serving as guest color commentator was writer Erich Segal, who called out over the airwaves (but obviously inaudible to Shorter) "It's a fraud, Frank." In 2000, the Washington Post included the phrase among the ten most memorable American sports calls.
The television story changed the way Americans viewed the sport of long-distance running. According to Joe Muldowney, at the time "most Americans had no idea what the marathon was, let alone its weird 26.2-mile distance. Some folks may have heard of the Boston Marathon, an event that had been held since 1897, but few Americans had the desire to tackle the race itself."
Many factors combined to build momentum for the boom. Other athletes and events before Shorter's victory caused a growth in popularity and recognition. Jim Ryun grew from a top high school runner to an American sports hero and a popular rivalry with Marty Liquori. Steve Prefontaine and his coach Bill Bowerman, even non-American athletes like Lasse Viren were inspirational. Women were just beginning to become accepted as athletes. Road running and marathoning became a place they could excel. Female pioneers including Kathrine Switzer, Jacqueline Hansen and Miki Gorman led other women to believe they could run seriously. Mary Decker, Francie Larrieu and Norway's Grete Waitz were all part of a phenomenon that culminated in Joan Benoit's 1984 Olympic Marathon victory, which itself inspired more women to run. Title IX, mandating gender equality, was passed in the United States in 1972, opening up scholastic athletic opportunities for women. Many academic institutions used running sports like Cross Country and Track and Field for women to help numerically offset the number of players on their economically lucrative football teams.
Responsive and supportive to the boom was media coverage.
- Jim Fixx wrote The Complete Book of Running, which became a best seller.
- George Sheehan wrote Running and Being a philosophical approach which also became a best seller.
- Runner's World magazine, launched in 1966 and became a monthly in 1973. Competitors included Running, The Runner and Running Times, which eventually merged in various forms.
Other running authors and writers:
- Bob Anderson
- John Bingham
- Amby Burfoot
- Kenneth H. Cooper
- Bob Glover
- Joe Henderson
- Hal Higdon
- Don Kardong
- Kenny Moore
- Browning Ross
Many new racing events evolved. As technology improved, television coverage of major races eventually included:
- "Health Benefits of Jogging and Running". Motleyhealth.com. Retrieved 2016-05-12.
- "Nation: I've Got to Keep Trying". TIME. 1979-10-01. Retrieved 2016-05-12.
- "Who Knew? The Running Boom Re-Booms. - C.W. Nevius Blog". Sfgate.com. 2006-11-06. Retrieved 2016-05-12.
- "Dr J on Running - Running Boom, Racing Bust". Jabbour.org. Retrieved 2016-05-12.
- Douglas (2010-03-25). "Notes on a Running Life: The Third Running Boom". Notesonarunninglife.blogspot.com. Retrieved 2016-05-12.
- [dead link]
- "Globetrotting: Marathon Men: The dynamic dozen". Newsblogs.chicagotribune.com. 2008-10-10. Retrieved 2016-05-12.
- "poll". Washingtonpost.com. Retrieved 2016-05-12.
- "U.S. in another 'running boom' - Sports". Republican Herald. 2009-12-08. Retrieved 2016-05-12.
- "The First Boston Marathon". Boston Athletic Association. Retrieved May 9, 2016.
- "Lab Report: What Do We Know Now?". Archived from the original on February 1, 2010. Retrieved March 26, 2012.
- "Why was distance running so popular in the 70s (or 80s)? Was it more popular than football?". Letsrun.com. 2009-01-19. Retrieved 2016-05-12.
- All articles by Mario (2010-11-07). "The Power Of Running | Competitor.com". Running.competitor.com. Retrieved 2016-05-12.
- "Classic Corner - "Going for it"". Billrodgersrunningcenter.com. 2016-04-13. Retrieved 2016-05-12.
- "Archived copy". Archived from the original on February 12, 2013. Retrieved March 26, 2012.
- "Learning From The Greats, Herb Elliott, Billy Mills, Steve Prefontaine". Runningthehighlands.com. Retrieved 2016-05-12.
- "Archived copy". Archived from the original on August 9, 2014. Retrieved March 26, 2012.
- Cleaver, Skip (2007-06-19). "A Look Back at Title IX with Joan Benoit Samuelson". ACTIVE. Retrieved 2016-05-12.
- "Archived copy". Archived from the original on December 16, 2010. Retrieved December 24, 2010.
- [dead link]