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Native name
Joint-stock company
Traded as BELEX: SMPO
Industry Manufacturing
Founded Vranje, Serbia (November 13, 2000 (2000-11-13))
First founded 1963
Headquarters Vranje, Serbia
Key people
Slađan Disić
(General director)
Products Furniture
Revenue Decrease 57.21 million (2013)[1]
Decrease -€40.96 million (2013)[1]
Total assets Decrease €207.78 million (2013)[1]
Total equity Decrease €0 (2013)[1]
Owner Vranje (29.54%)
Government of Serbia (20.78%)
Rep. Zavod za Z.O. (16.21%)
Akcionarski Fond (7.12%)
Number of employees
4,413 (2013)[1]

SIMPO (full legal name: SIMPO a.d. Vranje) is a Serbian home furnishing manufacturer and retailer, with headquarters in Vranje.


Founded in 1963 as Sima Pogačarević furniture factory (named after a local fighter from World War II), the company was unsuccessful in its first four years, until in 1967, when Dragan Tomić was appointed as the new CEO. He began a period of growth and prosperity for the company, transforming a small company with 370 employees into one of the most successful Yugoslav companies.

The name SIMPO is a syllabic abbreviation from the original name and is usually spelled with all capital letters, but variants 'Simpo' and 'simpo' are common, too.


  1. ^ a b c d e Подаци о обвезнику. Агенција за привредне регистре Србије (in Serbian). Retrieved 26 July 2014. 

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