Safedom
| Founded | Beijing, 2006 |
|---|---|
| Headquarters | |
Key people | Qiang (Brian) Fu (CEO)[1] |
Safedom is a Chinese condom-maker from Beijing. Since its founding in 2006 it has grown rapidly in China and expects to sell 1 billion condoms in China in 2012- approximately 8% of the domestic market. Four-fifths of Safedom’s customers in China are women, since its marketing emphasises female health benefits.
It claims to produce the first virus-proof condom through demonstrations it has conducted.
Safedom aims to take on Durex and other condom-makers in Europe and elsewhere.[2]
References
- ^ Safedom Seeks Dual-listing in London and Hong Kong, Looks to Expand in Europe via Acquisitions, CEO Says, WSJ, dated 5 Jan 2012.
- ^ China's Hottest Condom Brand Faces One Big Obstacle To Going Global, by Kim Bhasin, dated 13 December 2011.
- ”Chinese condoms: Reds in the bed: A Chinese start-up with XL ambitions”, The Economist, dated 7 Jan 2012.