"Nothing is too much trouble"
|Traded as||LSE: SAGA|
|Industry||Insurance, Travel, Financial Services, Healthcare|
|Headquarters||Folkestone, Kent, UK|
|Andrew Goodsell, Non-Executive Chairman
Lance Batchelor, Group Chief Executive
|Revenue||£871.3 million (2017)|
|£193.3 million (2017)|
|£157.3 million (2017)|
Saga is a British company focused on serving the needs of those aged 50 and over. It has 2.7 million customers. The company operates from several sites. All are in the UK, four in Folkestone, Kent at Middelburg Square, Enbrook Park, Cheriton Park and Ross Way; the fifth at the Eurokent Business park in Ramsgate, Kent, and the newest at Priory Square in Hastings, Sussex. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.
The business was founded by Sidney De Haan in 1959 and was passed to his son Roger De Haan who took over in 1984 after his father's retirement. Saga was acquired by staff (20%) backed by the private equity firm Charterhouse in 2004. Saga merged with The AA (owned by CVC and Permira) to form Acromas Holdings.
In 2011 Saga acquired Allied Healthcare and then sold it, at a small net profit, to Aurelius Group in 2015. In May 2014, it was announced that Lance Batchelor - formerly head of Domino's Pizza - would be taking the role of CEO of the Saga Group ahead of a possible initial public offering (IPO). In May 2014, Saga Group was successfully listed on the London Stock Exchange as Saga PLC.
Saga's operations include:
- Saga Holidays provides package holidays and tours across the globe. It owns and operates the cruise ships MS Saga Pearl and MS Saga Sapphire and also owns and operates the Bel Jou Hotel in St Lucia, as well as Titan Travel.
- Saga Services provides a wide range of Insurance products - Motor, Home, Travel, Caravan, Commercial Van, Pet, Private Medical, Life Insurance, Motorhome and legal services.
- Saga Personal Finance provides savings accounts, credit cards, travel money, financial advice, equity release, share dealing, annuities, life assurance & long term care funding advice.
Saga operates a subscription magazine, Saga Magazine , with a circulation of 627,000 and a readership of some one million per month; it has been described as "UKs biggest-selling monthly subscription title". Founded by Paul Bach, under his editorship it became Britain's biggest-selling monthly magazine.
- "Preliminary Results 2017" (PDF). Saga Group. Retrieved 23 April 2017.
- Saga Group Limited
- "MetroMail". metromail.co.uk. Retrieved 3 April 2015.
- "Welcome to Saga. Over 50s Insurance, Holidays, Magazine and More". www.saga.co.uk. Retrieved 3 April 2015.
- "Saga Holidays founder dies". BBC. 18 February 2002. Retrieved 10 April 2016.
- "Saga sale nets £1.2bn for founder's son". The Telegraph. 5 October 2004. Retrieved 10 April 2016.
- Goodman, Matthew (23 September 2007). "Equity windfall for Saga and AA staff". The Sunday Times. Times Newspapers Ltd. Retrieved 2009-11-14.
- "Allied Healthcare International Inc. to Be Acquired by Saga Group Limited". Market wired. 2011. Retrieved 29 December 2016.
- "Saga Sells Allied Healthcare Business To Aurelius For GBP19 Million". Morning Star. Retrieved 13 February 2017.
- "Saga PLC company summary". London Stock Exchange. Retrieved 27 August 2014.
- "Saga's holidays help lift revenues as car insurance decelerates". The Telegraph. Retrieved 11 April 2016.
- "Saga magazine gets a new look". Wemakemagazines. Retrieved 13 February 2017.
- "Obituaries - Paul Bach". Telegraph Media Group Limited. 16 October 2011. Retrieved 24 October 2011.