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Sarahah

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Sarahah
Type of businessSocial networking
Type of site
Anonymous feedback
Available inArabic, English (August 2017)
FoundedNovember 2016; 7 years ago (2016-11)[1]
Headquarters
Area servedWorldwide
Founder(s)Zain al-Abidin Tawfiq[1]
IndustryInternet
URLsarahah.com
AdvertisingNo
RegistrationRequired for receiving feedback; optional for giving it
Users14 million (August 2017)[1]
Launched2016; 8 years ago (2016)
Current statusActive

Sarahah (صراحة) is a social networking service for providing anonymous feedback. In Arabic sarahah means "frankness" or "honesty".[1] It was created by Zain al-Abidin Tawfiq in the end of 2016 and reached a sudden worldwide success by mid-2017.[1] This growth is considered to be deeply related with the release of a Snapchat update that allowed people to share URLs on their snaps.[1][3]

Sarahah allows people to text messages to others and the person reading that could then reply anonymously. Initially it was meant for workers to compliment their bosses.

It was released on the US Apple App Store on June 13, 2017, and also has users in several other countries including Canada and India. An update was released by Snapchat on July 5. Within two weeks, it was at the number 1 position. The rise was also seen in a Google Trends report.[4]

On 26 August, 2017, it was reported that the Sarahah mobile app quietly uploads the user's address book to its web servers.[5]

After the popularity of Sarahah, spam invites were sent by the third party apps to the users in exchange for revealing the usernames of anonymous senders.[citation needed]

See also

References

  1. ^ a b c d e f g Bell, Karissa (23 July 2017). "The story of Sarahah, the app that's dominating the App Store". Mashable. Retrieved 2 August 2017.
  2. ^ "Sarahah.com Traffic, Demographics and Competitors - Alexa". Alexa Internet. Retrieved 2 August 2017.
  3. ^ Bradshaw, Tim (28 July 2017). "Can Sarahah survive the trolls?". Financial Times. Retrieved 2 August 2017.
  4. ^ Google Trends
  5. ^ Grauer, Yael (27 August 2017). "Hit App Sarahah Quietly Uploads Your Address Book". The Intercept. Retrieved 27 August 2017.