Sarson's

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Sarson's
Sarson's.png
Product type Vinegar
Owner Mizkan
Country United Kingdom
Introduced 1794
Previous owners Crosse & Blackwell
Nestlé
Premier Foods
Website www.sarsons.co.uk

Sarson's is a brand of malt vinegar brewed in the United Kingdom. It is sold in pear shaped bottles with a flip top and the brand is currently owned by Mizkan. Sarson's also produces vinegar for Sainsbury's , 3663 , Chef, Independent and Mizkan.

History and uses[edit]

The vinegar was first brewed by Thomas Sarson in 1794 from malt barley. James Thomas Sarson was a vinegar maker living at Brunswick Place, Shoreditch in 1841.[1][2] Sales rocketed when his son Henry James Sarson took over. It was renamed "Sarson's Virgin Vinegar" in 1884, referencing a Biblical story of The Wise and Foolish Virgins, by which he was inspired, as opposed to the purity of the product, but this name was soon dropped.[3] In 1893, the company was trading under the name of Henry Sarson and Sons from "The Vinegar Works", Catherine Street, City Road, Shoreditch, London.[1] Two of Henry's sons, Henry Logsdail Sarson and Percival Stanley Sarson also joined the family business as vinegar brewers.[1][4][5]

The Sarson Vinegar factory was situated in Tanner Street in Bermondsey, London, on the southern approach to Tower Bridge, where you could smell the aroma of the vinegar.

At some point in the 1990s the Tanner Street factory was closed, and the building and factory were used for storage. Starting in 2000, parts of the site were redeveloped for flats. Old and new parts of the factory were subsequently merged to form new buildings and offices. Remaining buildings were removed. Production was concentrated at a site in Middleton, Lancashire, with an additional factory in Stourport-on-Severn, now closed.

The company was taken over by Crosse & Blackwell which in turn was taken over by Nestlé but sold to Premier Foods. Premier Foods agreed in July 2012 to sell its Sarson's, Haywards pickled onion and Dufrais vinegar brands to Mizkan – a 200-year-old vinegar manufacturer in Japan – for £41m as part of a streamlining programme.

Advertising[edit]

A print of a cartoon dates from 1893 entitled "The Irony of Circumstance", featuring 'acetic faced women' in front of sign which reads "Virgin Vinegar".[6]

A Sarson's Virgin Vinegar colour advertisement postcard survives from the 1900s for a campaign entitled "She would have Sarsons". And from the 1930s and 1940s there is a photograph of a Sarson's vinegar truck and 49 photographs of the works, in a collection created by British Vinegars Limited and are held in the London Metropolitan Archives.[6]

The slogan used to advertise the product is "Don't say vinegar - say Sarson's".

The current brand mark and label design was designed by Derek Schultz of Five Fingers Design in 2006.

Varieties[edit]

  • Malt and Distilled Vinegar
  • Lemon Vinegar
  • Light Malt Vinegar
  • Pickling Strength Malt Vinegar

Other products[edit]

References[edit]

  1. ^ a b c "Small Collections: 1703-1973, held by Hackney Archives Department". The National Archives. Retrieved 4 September 2008. 
  2. ^ 1841 Census - James Sarson, aged approx 50, Vinegar Maker
  3. ^ "Sarson's Vinegar". Waitrose. Retrieved 4 September 2008. 
  4. ^ 1901 Census - 3 Dryden Chambers, 119 Oxford Street, London - Percival S. Sarson, aged 33, Vinegar Brewer
  5. ^ 1901 Census - 24 Highbury Crescent, Islington, London - Henry L. Sarson, aged 39, Vinegar Brewer
  6. ^ a b "British Vinegars Limited, 1932-". The National Archives. Retrieved 4 September 2008. 

External links[edit]