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Shaw Academy is a privately owned online education organisation based in Dublin, Ireland. Founded in 2013, Shaw Academy provides online courses, which are video recorded. The educational spectrum involves subjects like photography, financial trading, nutrition, web development and digital marketing. Shaw Academy makes use of a chat bot and chats with peers to support the education. The prerecorded video lessons are delivered at scheduled times giving the impression that they are live.
Shaw Academy was founded by James Egan and Adrian Murphy in 2013.
By January 2016, Shaw Academy was teaching about 55,000 new students each month. By November of that year, it was teaching 400,000 new students every month and had surpassed teaching over 1.84 million students.
In January 2016, founder Adrian Murphy and Irish Minister for Jobs, Richard Bruton, announced 40 new education positions in the Dublin office. The CEO of Irish government agency Enterprise Ireland, Julie Sinnamon, described Shaw Academy at the time as "an example of an innovative Irish company in the growing online learning market, who are also supporting other Irish SMEs to grow through their extensive suite of online courses."
In January 2017, Shaw Academy launched its own personalised educational platform, called Phoenix, to accommodate rapidly growing student numbers. Phoenix enables Shaw Academy to teach more students live online simultaneously than ever before whilst also providing a far more automated yet personalised service to its students.
Shaw Academy offer courses ranging from business related topics such as digital marketing, social media marketing and web development to wellness programmes such as health and fitness and sports nutrition. All courses are delivered with recordings of live presentations. Students can log on to the dedicated portal to complete assignments, exams, review modules, replay lectures, view additional content etc. which are available to them at any time. Educational and technical support teams are also readily available to students.
In January 2019, Shaw Academy sent emails and notifications to its students announcing master qualifications for less than 100 Euro. The sales page of this pre-order appears to advertise Master of Arts and Master of Science programmes in a variety of subjects using the common abbreviations, MA and MSc, for these postgraduate degrees and claims a "masters accreditation" to launch in July 2019. The company remains vague whether these qualifications will be academic degrees and whether they will be accredited and legal to possess and use.
The professional diploma courses of Shaw Academy are accredited with 10 credit units by the Scottish Credit and Qualifications Framework (SCQF) through validation of Edinburgh Napier University. They are hence on the European Qualifications Framework, a reference network for the comparability of national educational standards, and therefore, amongst others, comparable to 10 credit units achieved through Higher National Diploma, Foundation Degree, Diploma of Higher Education or an Associate's degree in the US.
The Frequently Asked Questions (FAQs) section of the website lists the privately owned British CPD certification service as another accreditation. However, the database of said company does not list Shaw Academy as one of its certified partners, and would neither provide any degree granting rights, nor the right to grant awards on the Irish National Framework of Qualifications, which is solely performed by the QQI.
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