Shaw Academy

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Shaw Academy is a privately owned online education organisation based in Dublin, Ireland.[1][2] Founded in 2013, Shaw Academy provides online courses, which are video recorded. The educational spectrum involves subjects like photography, financial trading, nutrition, web development and digital marketing.[3][4] Shaw Academy makes use of a chat bot and chats with peers to support the education.[2] The prerecorded video lessons are delivered at scheduled times giving the impression that they are live.


Shaw Academy was founded by James Egan and Adrian Murphy in 2013.[5]

By January 2016, Shaw Academy was teaching about 55,000 new students each month.[6] By November of that year, it was teaching 400,000 new students every month and had surpassed teaching over 1.84 million students.[7][8]

In January 2016, founder Adrian Murphy and Irish Minister for Jobs, Richard Bruton, announced 40 new education positions in the Dublin office.[5][6][9] The CEO of Irish government agency Enterprise Ireland, Julie Sinnamon, described Shaw Academy at the time as "an example of an innovative Irish company in the growing online learning market, who are also supporting other Irish SMEs to grow through their extensive suite of online courses."[5][9]

In January 2017, Shaw Academy launched its own personalised educational platform, called Phoenix, to accommodate rapidly growing student numbers. Phoenix enables Shaw Academy to teach more students live online simultaneously than ever before whilst also providing a far more automated yet personalised service to its students.[10]


Shaw Academy offer courses ranging from business related topics such as digital marketing, social media marketing and web development to wellness programmes such as health and fitness and sports nutrition.[8] All courses are delivered with recordings of live presentations.[8][11] Students can log on to the dedicated portal to complete assignments, exams, review modules, replay lectures, view additional content etc. which are available to them at any time. Educational and technical support teams are also readily available to students.[2][12]

Master degrees[edit]

In January 2019, Shaw Academy sent emails and notifications to its students announcing master qualifications for less than 100 Euro.[13] The sales page of this pre-order appears to advertise Master of Arts and Master of Science programmes in a variety of subjects using the common abbreviations, MA and MSc, for these postgraduate degrees and claims a "masters accreditation" to launch in July 2019.[13] The company remains vague whether these qualifications will be academic degrees and whether they will be accredited and legal to possess and use.


The professional diploma courses of Shaw Academy are accredited with 10 credit units by the Scottish Credit and Qualifications Framework (SCQF) through validation of Edinburgh Napier University.[14] They are hence on the European Qualifications Framework, a reference network for the comparability of national educational standards,[15] and therefore, amongst others, comparable to 10 credit units achieved through Higher National Diploma, Foundation Degree, Diploma of Higher Education or an Associate's degree in the US.

The Frequently Asked Questions (FAQs) section of the website lists the privately owned British CPD certification service as another accreditation.[16] However, the database of said company does not list Shaw Academy as one of its certified partners,[17] and would neither provide any degree granting rights, nor the right to grant awards on the Irish National Framework of Qualifications, which is solely performed by the QQI.[18]


Shaw Academy has formed global partnerships with major players in the e-commerce, telecom, and the recruitment sector such as Adobe, GoDaddy and[7][19]

In November 2016, Shaw Academy partnered with Indian e-commerce marketplace Flipkart to provide certified courses on its portal.[7][20]

Office locations[edit]

Headquarters are located in Dublin, Ireland, as well as offices elsewhere, employing approximately 200 staff globally.[5][6]

In September 2015, Shaw Academy set up an office in Bangalore, India, which employs over 120 staff.[11]


  1. ^ Moules, Jonathan (7 March 2016). "Edtech providers move from Moocs to social networking". Financial Times.
  2. ^ a b c Revesencio, Jonha (19 June 2015). "A Look at Coursera, The Shaw Academy and Which One Stands Out?". The Huffington Post.
  3. ^ O'Brien, Stephen (23 February 2016). "We don't need no free-market education". The Irish Times.
  4. ^ "ACCESS THROUGH LIVE CAMPUS". Europa Press. Retrieved 22 September 2015.
  5. ^ a b c d Hunt, Gordon (29 January 2016). "40 jobs in Dublin at online learning company Shaw Academy". Silicon Republic.
  6. ^ a b c O'Brien, Ciara (29 January 2016). "Shaw Academy to create 40 jobs in Dublin". The Irish Times.
  7. ^ a b c "Flipkart and Shaw Academy Bring Live Education to the Indian Online Marketplace". Businessworld. 21 November 2016.
  8. ^ a b c Agarwal, Meha (18 November 2016). "Flipkart Forays Into Online Learning; Partners With Shaw Academy". Inc42.
  9. ^ a b "40 jobs in Dublin at online learning company Shaw Academy". Enterprise Ireland. Retrieved 4 February 2016.
  10. ^ "Shaw Academy launches a new Education Technology Platform". Retrieved 31 January 2017.
  11. ^ a b "Flipkart partners with Shaw Academy to bring live education to Indian online marketplace". India Infoline. 18 November 2016.
  12. ^ Agrawal, AJ. "5 Benefits That Make Online Learning With Shaw Academy the Future of Education". Retrieved 30 September 2015.
  13. ^ a b Retrieved 2019-01-11. Missing or empty |title= (help)
  14. ^ "Scottish Credit and Qualifications Framework". 2019-01-16. Retrieved 2019-01-16. External link in |website= (help)
  15. ^ "European Qualifications Framework (EQF)". Retrieved 2019-01-11.
  16. ^ Retrieved 2019-01-11. Missing or empty |title= (help)
  17. ^ "Directory". CPD - The CPD Certification Service. Retrieved 2019-01-11.
  18. ^ "Minister Quinn merges educational agencies to establish QQI". Department of Education and Skills Ireland. 6 November 2012. Retrieved 11 January 2019.
  19. ^ "Shaw Academy Reaches Another Milestone". Yahoo! Finance. 9 December 2016.
  20. ^ "India Trade Mission Sees Partnerships Signed". Industry and Business. 22 November 2016.

External links[edit]