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Shaw Academy

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Shaw Academy
Type of site
Online learning
Available inEnglish
  • James Egan
  • Adrian Murphy
Employees66 (2019)

Shaw Academy is a privately owned online education organisation based in Dublin, Ireland.[1][2]

Founded in 2013, Shaw Academy provides online courses which are audio/video recorded and deliver them to students through scheduled webinar times.[2] The courses offered cover subjects including photography, health and fitness, financial trading, nutrition, web development, mobile app development and digital marketing.[3][4] Shaw Academy uses online tools to answer students' live questions.[2]


Shaw Academy was founded by James Egan and Adrian Murphy in 2013.[5]

By January 2016, Shaw Academy was teaching about 55,000 new students each month.[6] By November of that year, it was teaching 400,000 new students every month and had surpassed teaching over 1.84 million students.[7][8]

In January 2016, founder Adrian Murphy and Irish Minister for Jobs, Richard Bruton, announced 40 new education positions in the Dublin office.[5][6][9] The CEO of Irish government agency Enterprise Ireland, Julie Sinnamon, described Shaw Academy at the time as "an example of an innovative Irish company in the growing online learning market, who are also supporting other Irish SMEs to grow through their extensive suite of online courses."[5][9]

In January 2017, Shaw Academy launched an educational platform, called Phoenix, to accommodate growing student numbers.[10]

In January 2019, the organisation ran into financial difficulties with the calling in of a €5.7m debt resulting in the High Court appointing an insolvency practitioner.[11][12] In March, the court approved the exit of Shaw Academy from examinership after the company secured an additional €7.15 million in funding.[13]

In June 2020 Shaw Academy claimed a tenfold increase in students due to the COVID-19 lockdowns. At that time several customers of the academy started making complaints that they were having difficulties cancelling free trial memberships.[14] Other customers stated that the academy was taking unauthorized payments and the customers were having a difficult time getting their money back. Trustpilot has issued an alert on its website that Shaw Academy may have taken actions that lead to an artificially inflated “TrustScore.” Examples of the artificially inflated scores include emails being sent by company representatives that asked customers to delete negative Trustpilot reviews or replace them with positive reviews.[14]


Shaw Academy offers courses ranging from business related topics such as digital marketing, social media marketing and web development to wellness programmes such as health and fitness and sports nutrition.[8] Courses are delivered with recordings of live presentations.[8][15] Students can log on to an online portal to complete assignments, exams, review modules, replay lectures, and view additional content. Educational and technical support teams are also available to students.[2][16]


The professional diploma courses of Shaw Academy were previously accredited by the Scottish Credit and Qualifications Framework (SCQF) through validation from Edinburgh Napier University, but this accreditation was withdrawn on 24 July 2019.[17]

On September 29, 2020 Shaw Academy announced through Facebook and via an open statement on their website from their CEO[18][19] that they were triple accredited. One of the organizations International Accreditation Organization is known to be linked to a diploma mill selling fraudulent academic degrees.[20] The other two accreditations the academy has announced they are affiliated with are CPD (Continuing Professional Development)[21] and ICSOC (International Council of Specialised Online Certifications)[22]

Office locations

The company's headquarters are in Dublin, Ireland, and it has other offices elsewhere, employing approximately 200 staff globally in 2016.[5][6] In September 2015, Shaw Academy set up an office in Bangalore, India, which employed over 120 staff.[15] In April 2019, Shaw Academy had 66 employees, distributed across Dublin, Bangalore and Cape Town.[13]


  1. ^ Moules, Jonathan (7 March 2016). "Edtech providers move from Moocs to social networking". Financial Times.
  2. ^ a b c d Revesencio, Jonha (19 June 2015). "A Look at Coursera, The Shaw Academy and Which One Stands Out?". The Huffington Post. Archived from the original on 22 April 2015.
  3. ^ O'Brien, Stephen (23 February 2016). "We don't need no free-market education". The Irish Times.
  4. ^ "ACCESS THROUGH LIVE CAMPUS". Europa Press. Retrieved 22 September 2015.
  5. ^ a b c d Hunt, Gordon (29 January 2016). "40 jobs in Dublin at online learning company Shaw Academy". Silicon Republic.
  6. ^ a b c O'Brien, Ciara (29 January 2016). "Shaw Academy to create 40 jobs in Dublin". The Irish Times.
  7. ^ "Flipkart and Shaw Academy Bring Live Education to the Indian Online Marketplace". Businessworld. 21 November 2016.
  8. ^ a b c Agarwal, Meha (18 November 2016). "Flipkart Forays Into Online Learning; Partners With Shaw Academy". Inc42.
  9. ^ a b "40 jobs in Dublin at online learning company Shaw Academy". Enterprise Ireland. Retrieved 4 February 2016.
  10. ^ "Shaw Academy launches a new Education Technology Platform". Retrieved 31 January 2017.
  11. ^ Connolly, Philip. "Harsh lesson for Dublin online education firm Shaw Academy as it falls from top of class" – via
  12. ^ "Examiner picks six bidders for Shaw Academy". independent.
  13. ^ a b Hamilton, Peter (2019-04-01). "Shaw Academy to exit examinership with €7m investment". The Irish Times. Retrieved 2020-04-08.
  14. ^ a b Berne, Suzanne. "Big online learning provider faces calls for refunds after complaints". The Guardian. Retrieved 6 August 2020.
  15. ^ a b "Flipkart partners with Shaw Academy to bring live education to Indian online marketplace". India Infoline. 18 November 2016.
  16. ^ Agrawal, AJ. "5 Benefits That Make Online Learning With Shaw Academy the Future of Education". Retrieved 30 September 2015.
  17. ^ "Scottish Credit and Qualifications Framework". 2019-01-16. Retrieved 2019-01-16.
  18. ^ Egan, James. "We're listening - an update from our founder". Shaw Academy. Retrieved 15 October 2020.
  19. ^ Facebook Retrieved 15 October 2020. Missing or empty |title= (help)
  20. ^ Palmer, Griff. "Tracking Axact's Websites". The New York Times. Retrieved 15 October 2020.
  21. ^ CPD Retrieved 15 October 2020. Missing or empty |title= (help)
  22. ^ ICSOC Retrieved 15 October 2020. Missing or empty |title= (help)

External links