Sheena Iyengar

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Sheena Iyengar
Sheena Iyengar.jpg
Born Sheena Sethi
(1969-11-29) November 29, 1969 (age 46)
Toronto, Ontario, Canada
Nationality American
Alma mater Stanford University
University of Pennsylvania
Occupation S.T. Lee Professor of Business and Director of Global Leadership Matrix
Employer Columbia Business School
Known for Academic research on Choice

Sheena S. Iyengar (born November 29, 1969) is the inaugural S.T. Lee Professor of Business in the Management Division at Columbia Business School and the Faculty Director of the Eugene Lang Entrepreneurship Center.[1] She is known for her research on choice, culture, and innovation.[2]

Early life and education[edit]

Sheena Iyengar was born to Punjabi parents in Toronto, Ontario, Canada.[3] As a child, she was diagnosed with a rare form of retinitis pigmentosa, an inherited disease of retinal degeneration.[3]

Despite the difficulties posed by her blindness, Iyengar pursued higher education. In 1992, she graduated from the University of Pennsylvania with a B.S. in economics from the Wharton School and a B.A. in psychology with a minor in English from the College of Arts and Sciences. She then earned her Ph.D. in social psychology from Stanford University in 1997.[1] The following year, her dissertation “Choice and its Discontents” received the prestigious Best Dissertation Award for 1998 from the Society of Experimental Social Psychology.[2][4]

Academic career[edit]

In 1998, Iyengar joined the faculty at the Columbia Business School.[2] Her principal line of research concerns the psychology of choice, and she has been studying how people perceive and respond to choice for over two decades.[5][6][7][8] This work has earned her much recognition (in 2002, she was the recipient of the Presidential Early Career Award for Social Scientists for her studies on cultural differences in decision making) and has also attracted attention in popular media. Her research has been cited in such periodicals as Fortune and Time magazines, The New York Times, and The Wall Street Journal, as well as on television programs such as The Today Show and The Daily Show. Her award-winning book, The Art of Choosing, which explores the mysteries of choice in everyday life, was listed in’s top ten books in Business & Investing of 2010 and shortlisted for the 2010 Financial Times and Goldman Sachs Business Book of the Year Award.[2]

In 2011, Iyengar was named a member of the Thinkers50, a global ranking of the top 50 management thinkers.[2] She was recently awarded the Dean’s Award for Outstanding Core Teaching from Columbia Business School and chosen as one of the World’s Best B-School Professors by Poets and Quants.[4]

Published works[edit]

See also[edit]


  1. ^ a b cz. "Sheena S. Iyengar – Columbia Business School Directory". 
  2. ^ a b c d e "Sheena S. Iyengar". 
  3. ^ a b Iyengar, Sheena (2010). The Art of Choosing. Twelve. ISBN 0-446-50410-6
  4. ^ a b "Sheena Iyengar". 
  5. ^ Iyengar, S. S., & DeVoe, S.E. (2003). Rethinking the Value of Choice: A Cultural Perspective on Intrinsic Motivation. In Murphy-Berman, V. & Berman, J. (Eds.). Cross-Cultural Differences in Perspectives on the Self, 49, 129-174. London: University of Nebraska Press.
  6. ^ Iyengar, S. S., & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79, 995-1006.
  7. ^ Botti, S., Orfali, K., & Iyengar, S.S. (2009). Tragic Choices: Autonomy and Emotional Response to Medical Decisions. Journal of Consumer Research, 36 (3), 337-352.
  8. ^ Iyengar, S.S., Wells, R.E., & Schwartz, B. (2006). Doing Better but Feeling Worse: Looking for the "Best" Job Undermines Satisfaction. Psychological Science, 17 (2), 143-150.

External links[edit]