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Silverpop Systems was an email-marketing company cofounded as Avienda Technologies by Aaron Shapiro and David Bloom in 1999. Between 1999 and 2000, the company raised $35 million in funding from Draper Fisher Jurvetson and Gray Ventures and named Bill Nussey as CEO. In April 2013, the company raised another $25 million from Escalate Capital Partners and Silicon Valley Bank.
Silverpop's cloud-based platform is said to provide marketers with the insights with respect to their customers and provides them with an automated system to send tailored messages to them.
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