Simple Rules: How to Thrive in a Complex World

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Simple Rules: How to Thrive in a Complex World
Simple Rules How to Thrive in a Complex World.jpg
AuthorDonald N. Sull
Kathleen M. Eisenhardt
CountryUnited States
PublisherHoughton Mifflin Harcourt
Publication date

Simple Rules: How to Thrive in a Complex World is a 2015 business strategy book co-authored by Donald N. Sull, a senior lecturer at the MIT Sloan School of Management, and Kathleen M. Eisenhardt, a professor at the Stanford University School of Engineering.


Sull and Eisenhardt suggest that a limited set of simple rules must be applied to solve specific problems in complex situations.[1][2] This thesis, which emphasizes "short cut strategies",[3] is the best way for businesses to solve problems.[4] The book illustrates this with many case studies,[2] ranging "from medical care to college football to complexity theory."[5]

Critical reception[edit]

A review in the Sydney Morning Herald suggested the book was "neither a silver bullet nor a self-help book."[2] However, the review welcomed the vulgarization of their business ideas.[2]


  1. ^ Hoggard, Liz (May 28, 2015). "The rules: How to do everything...... according to Barack Obama, Alex Ferguson, Leo Tolstoy, Steve Jobs, Tina Fey, Coco Chanel and more..." Irish Independent. Retrieved February 3, 2016.
  2. ^ a b c d Saunders, Stephen (July 7, 2015). "Simple Rules review: How to thrive in a complex world". The Sydney Morning Herald. Retrieved February 3, 2016.
  3. ^ Rodgers, Shane (June 1, 2015). "Rules of life: how to end each day better than you started it". The Australian. Retrieved February 3, 2016.
  4. ^ Chen, Angela (April 24, 2015). "'Simple Rules' for Running a Business". The Wall Street Journal. Retrieved February 3, 2016.
  5. ^ Becher, Jonathan (October 21, 2015). "Simple Rules Can Overcome A Complex World". Forbes. Retrieved February 3, 2016.

External links[edit]