Type of site
|Traded as||NASDAQ: NFLX|
|Founded||August 29, 1997
Scotts Valley, California, U.S.
|Headquarters||Los Gatos, California, United States|
|Area served||Worldwide (except for Mainland China, Crimea, North Korea and Syria)|
|Owner||Reed Hastings (Dominant Shareholder)|
|Revenue||US$6.78 billion (2015)|
|Operating income||US$305.8 million (2015)|
|Net income||US$122.6 million (2015)|
|Total assets||US$10.2 billion (2015)|
|Total equity||US$2.22 billion (2015)|
|Alexa rank||39 (As of 5 October 2016[update])|
Netflix Inc. (also known as Netflix, marketed and stylized as NETFLIX) is an American multinational entertainment company founded on August 29, 1997, in Scotts Valley, California, by Reed Hastings and Marc Randolph. It specializes in and provides streaming media and video on demand online and DVD by mail. In 2013, Netflix added film and television production, as well as online distribution. The company is currently headquartered in Los Gatos, California.
In 1998, about a year after Netflix's founding, the company grew by starting in the DVD by mail business. In 2007, Netflix expanded its business with the introduction of streaming media, while retaining the DVD and Blu-ray rental service. The company expanded internationally with streaming made available to Canada in 2010 and continued growing its streaming service from there; by January 2016, Netflix was available in over 190 countries. In 2013, Netflix moved into the film and television industry, with its first series being House of Cards, which debuted in the same year. It greatly expanded the production of both film and television series since then, offering "Netflix Original" content through its online library of films and television. Netflix is releasing an estimated 126 original series or films in 2016, more than any other network or cable channel.
In October 2016, Netflix reported over 86 million subscribers worldwide, including more than 47 million in the United States.
- 1 History
- 1.1 Founding and establishment
- 1.2 Membership fee, acquisition for Blockbuster, growth start
- 1.3 Video on demand introduction, declining DVD sales, global expansion
- 1.4 Entertainment dominance and presence, and continued growth
- 1.5 Server crash and awards ceremony
- 1.6 Rebranding and VPN blockage
- 2 Services
- 3 Products
- 4 Content
- 5 Device support
- 6 Sales and marketing
- 7 International expansion
- 8 Competitors
- 9 Awards
- 10 Finance and revenue
- 11 Legal issues and controversies
- 12 User information
- 13 Effects and legacy
- 14 See also
- 15 References
- 16 External links
Founding and establishment
Netflix was founded on August 29, 1997, in Scotts Valley, California, by Marc Randolph and Reed Hastings, both former employees at Pure Software. Randolph was a co-founder of MicroWarehouse, a computer mail order company; and was later employed by Borland International as vice president of marketing. Hastings, a former math teacher, had founded Pure Software, recently selling it for $700 million.
Hastings invested $2.5 million in startup cash for Netflix. Randolph initially had the idea to start a company that sold items over the Internet, but could not decide its objective. Netflix blossomed when Hastings forcibly paid $40 in fines after returning Apollo 13 well past deadline though this story may be a tall tale created by Hastings to explain Netflix's business model.
Membership fee, acquisition for Blockbuster, growth start
Netflix introduced the monthly subscription concept in September 1999, and then dropped the single-rental model in early 2000. Since that time, the company has built its reputation on the business model of flat-fee unlimited rentals without due dates, late fees, shipping and handling fees, or per-title rental fees.
In 2000, Netflix offered to be acquired by Blockbuster for $50 million, but the offer was declined. Netflix initiated an initial public offering (IPO) on May 29, 2002, selling 5.5 million shares of common stock at the price of US$15.00 per share. On June 14, 2002, the company sold an additional 825,000 shares of common stock at the same price. After incurring substantial losses during its first few years, Netflix posted its first profit during fiscal year 2003, earning US$6.5 million profit on revenues of US$272 million. In 2005, 35,000 different film titles were available, and Netflix shipped 1 million DVDs out every day.
Randolph, a dominant producer and board member for Netflix, retired from the company in 2004.
Video on demand introduction, declining DVD sales, global expansion
Netflix developed and maintains an extensive personalized video-recommendation system based on ratings and reviews by its customers. On October 1, 2006, Netflix offered a $1,000,000 prize to the first developer of a video-recommendation algorithm that could beat its existing algorithm, Cinematch, at predicting customer ratings by more than 10%.
In February 2007, the company delivered its billionth DVD and began to move away from its original core business model of DVDs by introducing video on demand via the Internet. Netflix grew as DVD sales fell from 2006 to 2011.
In January 2013, Netflix reported that it had added two million United States customers during the fourth quarter of 2012 with a total of 27.1 million United States streaming customers, and 29.4 million total streaming customers. In addition, revenue was up 8% to $945 million for the same period. That number increased to 36.3 million subscribers (29.2 million in the United States) in April 2013. As of September 2013, for that year's third quarter report, Netflix reported its total of global streaming subscribers at 40.4 million (31.2 million in the United States). By the fourth quarter of 2013, Netflix reported 33.1 million United States subscribers. By September 2014, Netflix had subscribers in over 40 countries, with intentions of expanding their services in unreached countries.
Early Netflix Original content
Netflix has played a prominent role in independent film distribution. Through its division Red Envelope Entertainment, Netflix licensed and distributed independent films such as Born into Brothels and Sherrybaby. As of late 2006, Red Envelope Entertainment also expanded into producing original content with filmmakers such as John Waters. Netflix closed Red Envelope Entertainment in 2008, in part to avoid competition with its studio partners.
Entertainment dominance and presence, and continued growth
Netflix has been one of the most successful dot-com ventures. In September 2002, The New York Times reported that, at the time, Netflix mailed about 190,000 discs per day to its 670,000 monthly subscribers. The company's published subscriber count increased from one million in the fourth quarter of 2002 to around 5.6 million at the end of the third quarter of 2006, to 14 million in March 2010. Netflix's early growth was fueled by the fast spread of DVD players in households; in 2004, nearly two-thirds of United States homes had a DVD player. Netflix capitalized on the success of the DVD and its rapid expansion into United States homes, integrating the potential of the Internet and e-commerce to provide services and catalogs that bricks-and-mortar retailers could not compete with. Netflix also operates an online affiliate program which has helped to build online sales for DVD rentals. The company offers unlimited vacation time for salaried workers and allows employees to take any amount of their paychecks in stock options.
By 2010, Netflix's streaming business had grown so quickly that within months the company had shifted from the fastest-growing customer of the United States Postal Service's first-class service to the largest source of Internet streaming traffic in North America in the evening. In November, it began offering a standalone streaming service separate from DVD rentals. On September 18, 2011, Netflix announced its intentions to rebrand and restructure its DVD home media rental service as an independent subsidiary called Qwikster, separating DVD rental and streaming services. Andy Rendich, a 12-year Netflix veteran, was to be CEO of Qwikster. Qwikster would carry video games whereas Netflix did not. However, in October 2011, Netflix announced that it would retain its DVD service under the name Netflix and would not, in fact, create Qwikster for that purpose.
In April 2011, Netflix had over 23 million subscribers in the United States and over 26 million worldwide. But on October 24, Netflix announced 800,000 unsubscribers in the United States during Q3 2011, and more losses were expected in Q4 2011. Albeit, Netflix's income jumped 63% for Q3 2011. Year-long, the total digital revenue for Netflix reached at least $1.5 billion. On January 26, 2012, Netflix added 610,000 subscribers in the United States by the end of the fourth quarter of 2011, totaling 24.4 million United States subscribers for this time period.
In April 2012, Netflix filed with the Federal Election Commission (FEC) to form a political action committee (PAC) called FLIXPAC. Politico referred to the PAC, based in Los Gatos, California, as "another political tool with which to aggressively press a pro-intellectual property, anti-video-piracy agenda." The hacktivist group Anonymous called for a boycott of Netflix following the news. Netflix spokesperson Joris Evers indicated that the PAC was not set up to support the Stop Online Piracy Act (SOPA) and the PROTECT IP Act (PIPA), tweeting that the intent was to "engage on issues like net neutrality, bandwidth caps, UBB and VPPA."
On October 23, however, Netflix announced an 88% decline in profits for the third quarter of the year.
Server crash and awards ceremony
In February 2013, Netflix announced it would be hosting its own awards ceremony, The Flixies. On March 13, 2013, Netflix announced a Facebook implementation, letting United States subscribers access "Watched by your friends" and "Friends' Favorites" by agreeing. This was not legal until the Video Privacy Protection Act of 1988 was modified early-2013.
Rebranding and VPN blockage
In April 2014, Netflix approached 50 million global subscribers with a 32.3% video streaming market share in the United States. Netflix operated in a total of 41 countries around the world. In June 2014, Netflix unveiled a global rebranding: a new logo, which uses a modern typeface with the drop shadowing removed, and a new website UI. The change was controversial; some liked the new minimalist design, whereas others felt more comfortable with the old interface. In July 2014, Netflix surpassed 50 million global subscribers, with 36 million of them being in the United States.
On July 14, 2015, at the close of trading, Netflix did a 7-for-1 stock split by giving all shareholders an additional six shares of stock, effectively dropping the stock price to $100.
In January 2016, Netflix announced it would begin blocking virtual private networks, or VPNs. At the same time, Netflix reported 74.8 million subscribers and predicted it would add 6.1 million more by March 2016. Subscription growth has been fueled by its global expansion.
Internet video streaming
Netflix largely focuses on its streaming service, which gives compatible devices access to Netflix's online library, allowing an average individual to access it. The two libraries differ markedly, with the disc library having more film titles available, while the streaming library has more Netflix original content. According to a 2013 report by Sandvine, Netflix is the biggest source of North American downstream web-traffic, at 32.3%, and registered 28.8% of aggregate traffic.
When the streaming service first launched, Netflix's traditional rental-disc subscribers were given access at no additional charge. Subscribers were allowed approximately one hour of streaming per dollar spent on the monthly subscription (a $16.99 plan, for example, entitled the subscriber to 17 hours of streaming media).
In January 2008, however, Netflix lifted this restriction, at which point virtually all rental-disc subscribers became entitled to unlimited streaming at no additional cost (however, subscribers on the restricted plan of two DVDs per month ($4.99) remained limited to two hours of streaming per month). This change came in a response to the introduction of Hulu and to Apple's new video-rental services. Subsequently,[when?] as it became clear that the disc-rental and Internet streaming markets were distinct, Netflix split DVD rental subscriptions and streaming subscriptions into separate, standalone services, at which point the monthly caps on Internet streaming were lifted. Currently, Netflix's Internet video streaming subscription rates range from $7.99 to $11.99 a month, including a free one-month trial. On May 2016, all subscribers pay a minimum of $9.99 for a streaming subscription.
Until October 10, 2014, Netflix did not officially support Linux devices, though a Roku is supported, being able to connect it from a console or Blu-ray player to a Linux PC or monitor with an adapter. It is possible to run Windows and Netflix in a virtual machines like the Virtualbox or QEMU. In a TechRepublic interview in August 2010, Netflix's VP of Corporate Communications stated that Silverlight plugins for Linux, being Moonlight, don't support the PlayReady DRM system that Netflix requires for playback. Netflix does support Android, which uses a forked version of the kernel. There is an unofficial Netflix app based on Wine that allows users to watch Netflix's content on Linux effortlessly. Pipelight, an add-on for Firefox based on the Netflix-Desktop project, allows playback through Linux Native web browsers by connecting to the Wine-based Silverlight plugin. However, on October 10, 2014, the required DRM plugins became available for Chrome users running Ubuntu 12.04 or 14.04. Maximum HD resolution via Google Chrome is 720p.
According to a Nielsen survey in July 2011, 42% of Netflix users use a standalone computer, 25% use the Wii, 14% by connecting computers to a television, 13% with a PlayStation 3 and 12% an Xbox 360. The selection of available titles is based upon the IP address, corresponding to the user's location mostly. However, it means that, for example, a user in Canada who accesses the Internet through a United States-based router-connection will see the United States selection.
In August 2010, Netflix reached a five-year deal worth nearly $1 billion to stream films from Paramount, Lionsgate and Metro-Goldwyn-Mayer. The deal increased Netflix's annual spending fees, adding roughly $200 million per year. It spent $117 million in the first six months of 2010 on streaming, up from $31 million in 2009.
On July 12, 2011, Netflix announced that it would separate its existing subscription plans into two separate plans: one covering the streaming and the other DVD rental services. The cost for streaming would be $7.99 per month, while DVD rental would start at the same price. The announcement led to panned reception amongst Netflix's Facebook followers, who posted negative comments on its wall. Twitter comments spiked a negative "Dear Netflix" trend. The company defended its decision during its initial announcement of the change:
"Given the long life we think DVDs by mail will have, treating DVDs as a $2 add-on to our unlimited streaming plan neither makes great financial sense nor satisfies people who just want DVDs. Creating an unlimited-DVDs-by-mail plan (no streaming) at our lowest price ever, $7.99, does make sense and will ensure a long life for our DVDs-by-mail offering."
In a reversal, Netflix announced in October that its streaming and DVD-rental plans would remain branded together.
In the United States, the company provides a monthly flat-fee for DVD and Blu-ray rentals. A subscriber creates a rental queue, a list, of films to rent. The films are delivered individually via the United States Postal Service from regional warehouses. As of March 28, 2011, Netflix had 58 shipping locations throughout the United States The subscriber can keep the rented disc as long as desired, but there is a limit on the number of discs that each subscriber can have simultaneously via different tiers. To rent, the subscriber must reply the previous in a metered reply mail envelope. Upon receipt, Netflix ships the next available disc in the subscriber's rental queue.
Netflix offers pricing tiers for DVD rental. Subscribers' accounts in active, current status offers plans with up to eight DVDs simultaneously. Gift subscriptions are available. On November 21, 2008, Netflix began offering subscribers rentals on Blu-Ray disc for an additional fee. In addition, Netflix sold used discs, delivered and billed identically as rentals. This service was discontinued at the end of November.
On January 6, 2010, Netflix agreed with Warner Bros. to delay new release rentals 28 days prior to retail, in an attempt to help studios sell physical copies, with similar deals involving Universal and 20th Century Fox were reached on April 9. In 2011, Netflix split its service pricing, allowing more flexibility for customers. Currently, Netflix's disc rental memberships range from $7.99 to $19.99/m, including a free one-month trial and unlimited DVD exchanges.
On September 18, 2011, Netflix announced that it would split out and rebrand its DVD-by-mail service as Qwikster. CEO Reed Hastings justified the decision, stating that "we realized that streaming and DVD by mail are becoming two quite different businesses, with very different cost structures, different benefits that need to be marketed differently, and we need to let each grow and operate independently." It was also announced that the re-branded service would also add video game rentals. The decision to split the services was widely-criticized; it was noted that the two websites would have been autonomous from each other (with ratings, reviews, and queues not carrying over between them), and would have required separate user accounts. Additionally, the two websites would require separate subscriptions, meaning that a bundle of DVD-by-mail and streaming service now cost US$16 per-month rather than $10.
On October 10, 2011, Netflix announced that, in response to customer feedback, it had shelved the planned re-branding, and that the DVD-by-mail and streaming services would continue to operate on a single website under the Netflix brand. However, the pricing increase was not reversed. Netflix stated that it had lost 800,000 subscribers in the fourth quarter of 2011—a loss partially credited to the poor reception of the aborted re-branding.
In March 2012, Netflix confirmed to TechCrunch that it had acquired the domain name DVD.com. By 2016, Netflix had quietly phased in DVD.com, A Netflix Company as the new service brand for its DVD-by-mail offering.
In June 2008, Netflix announced plans to eliminate its online subscriber profile feature. Profiles allow one subscriber account to contain multiple users (for example, a couple, two roommates, or parent and child) with separate DVD queues, ratings, recommendations, friend lists, reviews, and intra-site communications for each. Netflix contended that elimination of profiles would improve the customer experience. However, likely as a result of negative reviews and reaction by Netflix users, Netflix reversed its decision to remove profiles 11 days after the announcement. In announcing the reinstatement of profiles, Netflix defended its original decision, stating, "Because of an ongoing desire to make our website easier to use, we believed taking a feature away that is only used by a very small minority would help us improve the site for everyone," then explained its reversal: "Listening to our members, we realized that users of this feature often describe it as an essential part of their Netflix experience. Simplicity is only one virtue and it can certainly be outweighed by utility."
Netflix reinvigorated the "Profiles" feature on August 1, 2013 that permits accounts to accommodate up to five user profiles, associated either with individuals or thematic occasions. "Profiles" effectively divides the interest of each user, so that each will receive individualized suggestions and adding favorites individually. "This is important", according to Todd Yellin, Netflix's Vice President of Product Innovation, because, "About 75 percent to 80 percent of what people watch on Netflix comes from what Netflix recommends, not from what people search for". Moreover, Mike McGuire, a VP at Gartner, said: "profiles will give Netflix even more detailed information about its subscribers and their viewing habits, allowing the company to make better decisions about what movies and TV shows to offer". Additionally, profiles lets users link their individual Facebook accounts, and thus share individual watch ques and recommendations, since it's addition in March after lobbying Congress to change an outdated act. Neil Hunt, Netflix's Chief Product Officer, told CNNMoney: "profiles are another way to stand out in the crowded streaming-video space", and, "The company said focus-group testing showed that profiles generate more viewing and more engagement".
Hunt says Netflix may link profiles to specific devices, in time, so a subscriber can skip the step of launching a specific profile each time s/he logs into Netflix on a given device.
Critics of the feature have noted:
- New profiles are created as "blank slates", but viewing history prior to profile creations stays profile-wide.
- People don't always watch Netflix alone, and media watched with viewing partner(s) – whose tastes might not reflect the owner(s) – affect recommendations made to that profile
Netflix revealed a prototype of the new device called "The Switch" at the 2015 World Maker Faire New York. "The Switch" allows Netflix users to turn off lights when connected to a smart home light system. It also connects to users' local networks to enable their servers to order takeout, and silence one's phone at the press of a button. Though the device hasn't been patented, Netflix released instructions on their website, on how to build it at home (DIY). The instructions cover both the electrical structure and the programming processes.
In May 2016, it created a new tool called FAST to determine how fast one's internet is.
This section has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these template messages)(Learn how and when to remove this template message)
A "Netflix Original" is content that is produced, co-produced, or distributed by Netflix exclusively on their services. Netflix funds their original shows differently than other TV networks when they sign a project, providing the money upfront and immediately ordering two seasons of most series.
In March 2011, Netflix began acquiring original content for its library, beginning with the hour-long political drama House of Cards, which debuted in February 2013. The series was produced by David Fincher, and stars Kevin Spacey. In late 2011, Netflix picked up two eight-episode seasons of Lilyhammer and a fourth season of the ex-Fox sitcom Arrested Development. Netflix released the supernatural drama series Hemlock Grove in early 2013.
In February 2013, DreamWorks Animation and Netflix co-produced Turbo FAST, based on the movie Turbo, which premiered in July. Netflix has distributed over a dozen other animated family and kid shows, including All Hail King Julien, The Mr. Peabody & Sherman Show, Dawn of the Croods, Voltron: Legendary Defender, and Kulipari: An Army of Frogs.
Orange Is the New Black debuted on the streaming service in July 2013. In a rare discussion of a Netflix show's ratings, Netflix executives have commented that the show is Netflix's most-watched original series. In February 2016, Orange is the New Black was renewed for a fifth, sixth and seventh season.
In November 2013, Netflix and Marvel Television announced a five-season deal to produce live action series' Marvel superhero-focused: Daredevil, Jessica Jones, Iron Fist and Luke Cage. The deal involves the release of four 13-episode seasons that culminate in a mini-series called The Defenders. Daredevil and Jessica Jones premiered in 2015. The Luke Cage series premiered on September 30, 2016, with the miniseries of The Defenders and Iron Fist scheduled for a 2017 release. In April 2016 the Netflix series in the Marvel Cinematic Universe were expanded further, to include an 8-episode series of The Punisher. In addition to the Marvel deal, Disney announced that the television series Star Wars: The Clone Wars would release its sixth and final season on Netflix, as well as all five prior and the feature film. The new Star Wars content was released on Netflix's streaming service on March 7, 2014.
In April 2014, Netflix signed Arrested Development creator Mitch Hurwitz and his production firm The Hurwitz Company to a multi-year deal to create original projects for the service. The period drama Marco Polo premiered on December 12, 2014. The animated sitcom BoJack Horseman premiered in August 2014, to mixed reviews on release but garnering wide critical acclaim for the following seasons.
The science fiction drama Sense8 debuted in June 2015, which was written and produced by The Wachowskis and J. Michael Straczynski Bloodline and Narcos were two other drama series that Netflix released in 2015. On November 6, 2015, Master of None premiered, starring Aziz Ansari. Other comedy shows premiering in 2015 included Unbreakable Kimmy Schmidt, Grace and Frankie, Wet Hot American Summer: First Day of Camp, and W/ Bob & David.
Netflix continued to dramatically expand their original content in 2016. The science fiction supernatural drama Stranger Things premiered in July 2016, the music-driven drama The Get Down in August, and the year's premieres included comedy shows such as Love, Flaked, Netflix Presents: The Characters, The Ranch, and Lady Dynamite. Netflix will release an estimated 126 original series or films in 2016, more than any other network or cable channel.
Film and television deals
Netflix currently has exclusive "pay TV" deals with major and mini-major studios: "Pay TV" deals in essence give Netflix exclusive streaming rights but are not distinct from traditional pay TV terms. As of 2014, films cataloged in the United States include recent releases from Relativity Media – and subsidiary Rogue Pictures, as well as DreamWorks Animation titles, Open Road Films, which expired in 2016, at which Showtime will assume pay television rights, FilmDistrict, The Weinstein Company, Sony Pictures Animation, and the Walt Disney Studios catalog among others.
Epix signed a five-year streaming deal with Netflix in which for the first two years, first-run as well as back catalog content from Epix was exclusive to Netflix (Epix films will come to Netflix 90 days after they premiere on Epix). The exclusivity clause ended on September 4, 2012, when Amazon signed a deal with Epix to distribute its rights to its Amazon Video streaming service. These include films from Paramount, Metro-Goldwyn-Mayer and Lionsgate.
On September 1, 2011, Starz ceased talks with Netflix to renew its deal. As a result, Starz's library of films and series were removed from the Netflix streaming service on February 28, 2012. Titles that are available on DVD were not affected and can be acquired from Netflix by this method. However, select films that have previously been seen on Starz continue to be available on Netflix under license from their respective television distributors. For instance, certain Revolution Studios are under license from Lionsgate and Debmar-Mercury. Netflix can negotiate to distribute animated films from Universal that HBO declines to acquire, such as The Lorax, ParaNorman, and Minions.
Netflix's service also holds rights to back-catalog titles to films from among other distributors, Warner Bros., Universal Pictures, Sony Pictures Entertainment, 20th Century Fox, and Walt Disney Studios. Netflix also holds current and back-catalog rights to television programs under license by Disney–ABC Television Group, DreamWorks Classics, Kino International, Warner Bros. Television, 20th Television, Hasbro Studios, Saban Brands and CBS Television Distribution. The streaming service also held current and back-catalog rights to television programs distributed by NBCUniversal Television Distribution, 20th Century Fox Television, Sony Pictures Television, as well as select shows from Warner Bros. Television. Netflix also previously held the rights to select titles from vintage re-distributor The Criterion Collection, but were pulled from the streaming library when Criterion titles were added to Hulu's library.
On August 23, 2012, Netflix and The Weinstein Company signed a multi-year output deal for RADiUS-TWC deals On December 4, 2012, Netflix and Disney announced an exclusive multi-year agreement for the first-run United States subscription television rights to Walt Disney Studios' animated and live-action films, which will be available on Netflix beginning in 2016 – which will assume rights from Starz. However, classics such as Dumbo, Pocahontas, and Alice in Wonderland will instantly be available. Direct-to-video releases were made available in 2013.
On January 14, 2013, Netflix signed an agreement with Time Warner's Turner Broadcasting System and Warner Bros. Television to distribute Cartoon Network, Warner Bros. Animation, and Adult Swim, as well as TNT's Dallas beginning in March 2013. The programs rights came not long after Viacom's expired deal to allow Netflix access to stream programs from Nickelodeon and Nick Jr., previously assumed by Amazon Video. However, Cartoon Network's ratings dropped by 10% in households that had Netflix, so all of the shows, except some, were removed in March 2015. However, most were added to Hulu in May.
In Canada, Netflix has pay TV rights to films from Paramount, DreamWorks Animation and 20th Century Fox, distributing eight months after release In 2015, it assumed pay TV rights to films from Disney.
Opinion web blogger Felix Salmon wrote that by 2014, Netflix couldn't "afford the content that its subscribers most want to watch" and lost several contracts for streaming movies, to the point where, according to journalist Megan McArdle, "its movie library is no longer actually a good substitute for a good movie rental place".
This is a list of devices that are compatible with Netflix streaming services, including Blu-ray Disc players, tablet computers, mobile phones, high-definition television (HDTV) receivers, home theater systems, set-top boxes, and video game consoles.
|Product||Manufacturer||Device type||Supported regions||High definition support||Audio support||Subtitles||Notes|
|Roku SD||Roku||Set-top box||United States||No||N/|
|Roku – HD, HD-XR, XD, XDS||720p||channel store|
|Roku LT||US, Canada, UK/Ireland||720p|
|Roku 2 HD||720p|
|Roku 2 – XD and XS||1080p|
|BD-P1600, BD-P3600, BD-P4600||Yes||No|
|LH50 Series||LG||Smart TV||All Netflix Regions||1080p||Dolby Digital 5.1||Yes||LG TV Application Store|
|Xbox 360||Microsoft||Video game console||All Netflix Regions||720p||Dolby Digital 5.1||Yes||Xbox Store|
|Xbox One/One S||Argentina, Australia, Austria, Belgium, Brazil, Canada, Colombia, Denmark, Finland, France, Germany, Ireland, Israel, Italy, Mexico, Netherlands, New Zealand, Norway, Sweden, Switzerland, the United Kingdom, and the United States||1080p (Original Xbox One), 4K (One S)||Dolby Digital Plus 5.1||Yes|
|Nexus Player||Asus||Set-top box||US, Canada, Australia||1080p||Stereo||Yes|
|PlayStation 3||Sony||Video game console||All Netflix regions||1080p||Dolby Digital 5.1||Yes|
|PlayStation Vita||Handheld game console||United States, Canada, and Latin America||No||Yes|
|Wii||Nintendo||Video game console||All Netflix regions||No||Yes|
|Nintendo 2DS||Handheld game console||No||Yes|
|Nintendo 3DS||United States and Canada||No||Yes||3D video support|
|TiVo S3, HD, HD XL, Premiere, Roamio||TiVo||Digital video recorder||720p|
|WD TV Live Plus||Western Digital||Set-top box||720p|
|WD TV Live Gen 3 (2011)||1080p||Dolby Digital +||Yes|
|WD TV Play||1080p|
|Apple TV (2nd generation)||Apple||All Netflix Regions||720p||Yes|
|Apple TV (3rd generation)||1080p||Dolby Digital 5.1||Yes|
|Apple TV (4th generation)||1080p||Yes|
|Boxee Box||D-Link||United States||720p|
|Chromecast||Digital media receiver||US, Canada, Brazil, UK, Netherlands, Nordics, Italy, Germany, Switzerland, Belgium.||1080p||5.1 audio||Yes|
|Amazon Fire TV Stick||Amazon||Certain services may not be available outside the United States||Dolby Digital Plus certified, audio pass through up to 7.1|
|YouView||YouView||Set-top box||1080p||Dolby Digital 5.1||Yes|
|Rock-Box||Strong Australia||Digital media receiver||Australia||1080p||Yes|
|MPT||Digital media receiver/Set-top box||1080p||Yes|
|AN4M||Digital media receiver||1080p||Yes|
|WeTek Core||WeTek||Set-top box||4K||Stereo||Yes|
Sales and marketing
This section has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these template messages)(Learn how and when to remove this template message)
During Q1 2011, sales and rentals of DVDs and Blu-ray's plunged about 35%, and the sell-through of packaged discs fell 19.99% to $2.07 billion, with more money spent on subscription than in-store rentals.
In July 2012, Netflix hired Kelly Bennett – former Warner Bros. Vice President of Interactive, Worldwide Marketing – to become its new Chief Marketing Officer. This also filled a vacancy at Netflix that had been empty for over six months when their previous CMO Leslie Kilgore left in January 2012.
|2007||Netflix began streaming in the United States.|
|2010||The company first began offering streaming service to the international market on September 22, 2010 in Canada.|
|2011||Netflix expanded its streaming service to Latin America.|
|2012||Netflix started its expansion to Europe in 2012, launching in the United Kingdom and Ireland on January 4. By September 18 it had expanded to Denmark, Finland, Norway and Sweden.|
|2013||The company decided to slow expansion in order to control subscription costs. It only expanded to the Netherlands.|
|2014||Netflix became available in Austria, Belgium, France, Germany, Luxembourg, and Switzerland.|
|2015||Netflix expanded to Australia and New Zealand, Japan, Italy, Portugal, and Spain.|
|2016||Netflix announced at the Consumer Electronics Show in January 2016 that it had become available everywhere worldwide outside of Mainland China, Syria, North Korea and the territory of Crimea.|
Netflix's success was followed by the establishment of numerous other DVD rental companies, both in the United States and abroad. Walmart began an online rental service in October 2002 but left the market in May 2005. However, Walmart later acquired the rental service Vudu, in 2010.
Blockbuster Video entered the United States online market in August 2004, with a US$19.95 monthly subscription service. This sparked a price war; Netflix had raised its popular three-disc plan from US$19.95 to US$21.99 just prior to Blockbuster's launch, but by October, Netflix reduced this fee to US$17.99. Blockbuster responded with rates as low as US$14.99 for a time, but, by August 2005, both companies settled at identical rates. On July 22, 2007, Netflix dropped the prices of its two most popular plans by US$1.00 in an effort to better compete with Blockbuster's online-only offerings. On October 4, 2012, Dish Network scrapped plans to make Blockbuster into a Netflix competitor. (Dish bought the ailing Blockbuster, LLC in 2011 and will continue to license the brand name to franchise locations, and keep its "Blockbuster on Demand" video streaming service open.)
In 2005, Netflix cited Amazon.com as a potential competitor, which until 2008, offered online video rentals in the United Kingdom and Germany. This arm of the business was eventually sold to LoveFilm; however, Amazon then bought LoveFilm in 2011. In addition, Amazon now streams movies and television shows through Amazon Video (formerly Amazon Video On Demand and LOVEFiLM Instant).
Redbox is another competitor that uses a kiosk approach: Rather than mailing DVDs, customers pick up and return DVDs at self-service kiosks located in metropolitan areas. In September 2012, Coinstar, the owners of Redbox, announced plans to partner with Verizon to launch Redbox Instant by Verizon by late 2012. In early 2013, Redbox Instant by Verizon began a limited beta release of its service, which was described by critics as "No netflix killer" due to "glitches [and] lackluster selection."
CuriosityStream, a premium ad-free, subscription-based service launched in March 2015 similar to Netflix but offering strictly nonfiction content in the areas of science, technology, civilization and the human spirit, has been dubbed the "new Netflix for non-fiction".
Hulu Plus, like Netflix and Amazon Prime Instant Video, "ink[s] their own deals for exclusive and original content", requiring Netflix "not only to continue to attract new subscribers, but also keep existing ones happy."
In Australia, Netflix competes with several local streaming companies, most notably locally operated services Presto, Stan and Quickflix. In Scandinavia, Netflix competes with Viaplay, HBO Nordic and CMore Play. In Southeast Asia, Netflix competes with HOOQ, Astro On the Go, Sky on Demand, Singtel TV, HomeCable OnDemand, and iflix. In New Zealand, Netflix competes with local streaming companies including Television New Zealand (TVNZ), Mediaworks New Zealand, Sky Network Television, Lightbox, Neon and Quickflix. In Italy, Netflix competes with Infinity (Mediaset), Sky Online and TIMvision. In South Africa, Netflix competes with ShowMax. In the Middle East, Netflix competes with Starz Play Arabia.
In a 2010 New York Times interview, Time Warner CEO Jeffrey Bewkes downplayed Netflix as a threat to more traditional media companies. Bewkes told the newspaper, "It's a little bit like, is the Albanian army going to take over the world? I don't think so." At the same time, he recognized that the company's DVD service may have contributed to a decline in DVD sales, and regarding the industry's willingness to make special deals with Netflix in the future, he added "this has been an era of experimentation, and I think it's coming to a close." Bewkes later refined his position, stating during a 2011 conference call that "things like Netflix are welcome additions to the infrastructure. They can monetize value for companies like Warner that maybe there wasn't – in terms of efficiency for older product, wasn't as available before[…]Our view of Netflix has been very consistent. I've tried at times to be humorous about it, sometimes to make a point."
On July 18, 2013, Netflix earned the first Primetime Emmy Award nominations for original online-only web television programs at the 65th Primetime Emmy Awards. Three of its web series, Arrested Development, Hemlock Grove and House of Cards, earned a combined 14 nominations (nine for House of Cards, three for Arrested Development and two for Hemlock Grove). The House of Cards episode "Chapter 1" received four nominations for both the 65th Primetime Emmy Awards and 65th Primetime Creative Arts Emmy Awards, becoming the first webisode of a television series to receive a major Primetime Emmy Award nomination: David Fincher was nominated in the category of Outstanding Directing for a Drama Series. "Chapter 1" joined Arrested Development's "Flight of the Phoenix" and Hemlock Grove's "Children of the Night" as the first webisodes to earn Creative Arts Emmy Award nomination, and with its win for Outstanding Cinematography for a Single-Camera Series, "Chapter 1" became the first webisode to be awarded an Emmy. Fincher's win for Directing for a Drama Series made the episode the first Primetime Emmy-awarded webisode.
On December 12, 2013, the network earned six Golden Globe Award nominations, including four for House of Cards. Among those nominations was Wright for Golden Globe Award for Best Actress – Television Series Drama for her portrayal of Claire Underwood, which she won at the 71st Golden Globe Awards on January 12. With the accolade, Wright became the first actress to win a Golden Globe for an online-only web television series. It also marked Netflix' first major acting award. House of Cards and Orange is the New Black also won Peabody Awards in 2013.
On July 10, 2014, Netflix received 31 Emmy nominations. Among other nominations, House of Cards received nominations for Outstanding Drama Series, Outstanding Directing in a Drama Series and Outstanding Writing in a Drama Series. Kevin Spacey and Robin Wright were nominated for Outstanding Lead Actor and Outstanding Lead Actress in a Drama Series. Orange is the New Black was nominated in the comedy categories, earning nominations for Outstanding Comedy Series, Outstanding Writing For A Comedy Series and Outstanding Directing For A Comedy Series. Taylor Schilling, Kate Mulgrew and Uzo Aduba were respectively nominated for Outstanding Lead Actress in a Comedy Series, Outstanding Supporting Actress in a Comedy Series and Outstanding Guest Actress in a Comedy Series (the latter was for Aduba's recurring role in season one, as she was promoted to series regular for the show's second season).
Finance and revenue
In 2010, Netflix's stock price increased 219% to $175.70 and it added eight million subscribers, bringing its total to 20 million. Revenue jumped 29% to $2.16 billion and net income was up 39% to $161 million.
In April 2011, Netflix was expected to earn $1.07 a share in the first quarter of 2011 on revenue of $705.7 million, a huge increase compared to the year-earlier profit of 59¢ on revenue of $493.7 million, according to a survey of 25 analysts polled by FactSet Research.
At their peak, in July 2011, Netflix shares were trading for $299. Following the customer dissatisfaction and resulting loss of subscribers after the announcements by CEO Hastings that streaming and DVD rental would be charged separately, leading to a higher price for customers who wanted both (on September 1), and that the DVD rental would be split off as the subsidiary Qwikster (on September 18), the share price fell steeply, to around $130. However, on October 10, 2011, plans to split the company were scrapped. The reason being that "two websites would make things more difficult", he stated on the Netflix blog. On November 22, Netflix's share tumbled, as share prices fell by as much as 7%. By December 2011, as a consequence of its decision to raise prices, Neflix had lost over 75% of its total value from the summer. Describing their business model as "broken", Wedbush downgraded Netflix's stock rating to "underperform", the equivalent of sell.
In May 2014, Netflix increased the fee for UK subscribers by £1. The price increase took effect immediately for new subscribers, but would be delayed for two years for existing members. Netflix applied similar increases in the United States (an increase of $1) and the Eurozone (an increase of €1). According to Forbes, "Netflix can add roughly $500 million in annual incremental revenues in the U.S. alone by 2017 with this move" and "roughly $200–250 million in incremental revenues from price changes in international markets". However, Reuters' Felix Salmon is critical about Netflix's financial future, noting that "any time that Netflix builds up a profit margin, the studios will simply raise their prices until that margin disappears".
In April 2016, Netflix announced it would be ending a loyalty rate in certain countries for subscribers who were continuously subscribed before price rises. Netflix will spend $5 billion on original content in 2016; this compares to a 2015 revenue of US$6.77 billion (2015).
Legal issues and controversies
Effects and legacy
The rise of Netflix has affected the way audiences watch televised content. Netflix's CPO Neil Hunt believes that Netflix is a model for what television will look like in 2025. He points out that because the Internet allows users the freedom to watch shows at their own pace, an episode does not need cliffhangers to tease the audience to keep tuning in week after week, because they can just binge straight into the next episode. Netflix has allowed content creators to deviate from traditional formats that force 30 minute or 60 minute timeslots once a week, which it claims gives them an advantage over networks. Their model provides a platform that allows varying run times per episode based on a storyline, eliminates the need for a week to week recap, and does not have a fixed notion of what constitutes a "season". This flexibility also allows Netflix to nurture a show until it finds its audience, unlike traditional networks which will quickly cancel a show if it is unable to maintain steady ratings.
Netflix has strayed from the traditional necessary production of a pilot episode in order to establish the characters and create arbitrary cliffhangers to prove to the network that the concept of the show will be successful. Kevin Spacey spoke at the Edinburgh International Television Festival about how the new Netflix model was effective for the production of House of Cards, "Netflix was the only company that said, 'We believe in you. We've run our data, and it tells us our audience would watch this series." Though traditional networks are unwilling to risk millions of dollars on shows without first seeing a pilot, Spacey points out that in 2012, 113 pilots were made, 35 of those were chosen to go to air, 13 of those were renewed, and most of those are gone now. The total cost of this is somewhere between $300–$400 million, which makes Netflix's deal for House of Cards extremely cost effective. Netflix's subscription fee also eliminates the need for commercials, so they are free from needing to appease advertisers to fund their original content, a model similar to traditional pay television services such as HBO and Showtime.
The Netflix model has also affected viewers' expectations. According to a 2013 Nielsen survey, more than 60% of Americans said they binge-watch shows and nearly eight out of 10 Americans have used technology to watch their favorite shows on their own schedule. Netflix has successfully continued to release its original content by making the whole season available at once, acknowledging changing viewer habits. This allows audiences to watch episodes at a time of their choosing rather than having to watch just one episode a week at a specific scheduled time; this effectively gives its subscribers freedom and control over when to watch the next episode at their own pace. Netflix has capitalized on these habits by automatically playing the next episode in the series, removing the 15-second wait times of content on other streaming services. The structure that allows convenient viewing of episodes as well as the intent to provide content of quality comparable to some broadcast and cable television programs in effect, often results in the viewer being hooked into the program by the time the next episode starts.
In June 2016 Russian Minister of Culture Vladimir Medinsky asserted that Netflix is part of the US government plot to influence the world culture, "to enter every home, get into every television, and through that television, into the head of every person on earth". This was part of his argument for the increase of funding of Russian cinema to pitch it against the dominance of the Hollywood.
- Britflix, an upcoming similar streaming service launched by BBC
- Comparison between OTT and IPTV
- Digital television
- Netflix and chill
- "Netflix Media Center: A brief history of the company that revolutionized watching of movies and TV shows". Netflix. Retrieved May 6, 2015.
- Frank, Robert (April 16, 2015). "Reed Hastings' Netflix stake tops $1 billion". CNBC. Retrieved August 28, 2016.
- "2015 annual results". Netflix, Inc.
- "Netflix.com Site Overview". Alexa Internet. Retrieved October 5, 2016.
- "Q316 Letter to shareholders" (PDF). Netflix. Retrieved 17 October 2016.
- Pogue, David (January 25, 2007). "A Stream of Movies, Sort of Free". The New York Times. ISSN 0362-4331. Retrieved February 7, 2016.
- "Netflix launches Canadian movie service". Canadian Broadcasting Corporation. Retrieved February 7, 2016.
- Minaya, Ezequiel; Sharma, Amol. "Netflix Expands to 190 Countries". The Wall Street Journal. ISSN 0099-9660. Retrieved February 7, 2016.
- "Netflix chief bulks up on series (600 hours!)". USA TODAY. Retrieved February 7, 2016.
- Masters, Kim (14 September 2016). "The Netflix Backlash: Why Hollywood Fears a Content Monopoly". Hollywood Reporter. Retrieved 18 September 2016.
- self. "Marc Randolph LinkedIn Profile". Retrieved October 31, 2011.
- Wauters, Robin. "Marc Randolph Techcrunch". Retrieved October 31, 2011.
- "Netflix Company History".
- Keating, Gina (2012). Netflixed: The Epic Battle for America's Eyeballs. New York: Portfolio/ Penguin.
- Netflix. "Happy Moon Landing Day!". Retrieved July 20, 2009.
- "'Netflixed' author talks Hastings' glory, hubris, white lies (Q&A)". Retrieved 2016-09-05.
- Keating, Gina (2012). Netflixed: The Epic Battle for America's Eyeballs. Portfolio/ Penguin.
- Czar, Stephen (1998). "DVD Historical Timeline". Retrieved January 30, 2006.
- O'Brien, Jeffrey M. (December 2002). "The Netflix Effect". Wired News.
- "Blockbuster to Remake Itself Under Creditors". The Wall Street Journal. September 24, 2010.
- "Movies to go". The Economist. July 7, 2005.
- "Marc Randolph | Speaker Profile and Speaking Topics". www.apbspeakers.com. Retrieved November 13, 2015.
- "Netflix Prize Website". Retrieved December 8, 2006.
- "The Victoria Advocate – Feb 26, 2007". p. B4.
- "DVD Sales Plunge in U.S., Digital Sales on the Rise". Time. May 4, 2011.
- "Netflix offers streaming movies to subscribers".
-  "Netflix 4Q 2012 Earnings Show 2 Million User Surge In million subscribers.
- Paskin, Willa (March 19, 2013). "Netflix Resurrected Arrested Development. Next Up: Television Itself". Wired. New York City, New York. Archived from the original on March 8, 2014. Retrieved March 8, 2014.
- "By The Numbers: Netflix subscribers". Yahoo! News. Associated Press. July 22, 2013. Archived from the original on March 7, 2014. Retrieved March 7, 2014.
- Stelter, Brian (October 21, 2013). "Netflix Hits Milestone and Raises Its Sights". The New York Times. New York City, New York: NYTC. ISSN 0362-4331. Archived from the original on March 8, 2014. Retrieved March 8, 2014.
- "Netflix Seen Reporting U.S. Web Users Grew to 33.1 Million". Bloomberg News/Newsmax. Retrieved January 23, 2014.
- "40 Amazing Netflix Statistics and Facts". DMR – Digital Marketing Ramblings. Retrieved October 25, 2014.
- Dornhelm, Rachel (December 8, 2006). "Netflix expands indie film biz". American Public Media. Retrieved December 11, 2006.
- Jesdanun, Anick (July 23, 2008). "Netflix shuts movie financing arm to focus on core". Associated Press. Archived from the original on July 26, 2008. Retrieved August 11, 2008.
- Goldstein, Gregg (July 22, 2008). "Netflix closing Red Envelope". Secure Thoughts. Retrieved August 11, 2008.
- Wayner, Peter (September 23, 2002). "New Economy; DVD's have found an unexpected route to a wide public: snail mail". The New York Times.
- Blitstein, Ryan (March 22, 2007). "Vacation policy at Netflix: Take as much as you want". Pittsburgh Post-Gazette. Retrieved November 10, 2008.
- Arango, Tim; Carr, David (November 25, 2010). "Netflix's Move Onto the Web Stirs Rivalries". The New York Times. pp. A1. Retrieved July 21, 2013.
- Hastings, Reed (September 18, 2011). "The Official Netflix Blog : US & Canada: An Explanation and Some Reflections". Blog.netflix.com. Retrieved June 14, 2012.
- Lawler, Richard (September 19, 2011). "Netflix spins DVD-by-mail service off into Qwikster, says it's 'done' with price changes (video)". Engadget. AOL. Archived from the original on March 8, 2014. Retrieved March 8, 2014.
- Murph, Darren (September 19, 2011). "Editorial: Reed Hastings' Netflix spinoff isn't about DVD success, it's about hedging the stream". Engadget. AOL. Archived from the original on March 8, 2014. Retrieved March 8, 2014.
- "Netflix renames DVD-by-mail service, adds video games". CNN. September 19, 2011. Retrieved September 19, 2011.
- Lawler, Richard (October 10, 2011). "Netflix backtracks on Qwikster, will keep DVDs and streaming under the same URL". Engadget. AOL. Archived from the original on March 8, 2014. Retrieved March 8, 2014.
- "Netflix Q1 Earnings Up 88%, Adds 3.M Subscribers". SeekingAlpha. April 25, 2011.
- Netflix Drops Most Since 2004. Retrieved October 25, 2011
- Netflix earnings jump. Retrieved October 25, 2011
- Tartakoff, Joseph. "The paidContent 50: The Most Successful Digital Media Companies in the U.S.". paidContent. Archived from the original on July 19, 2011.
- Netflix Shares Surge on Subscriber Growth. Retrieved January 29, 2012
- Levinthal, Dave (April 7, 2012). "Netflix forms PAC". Politico.
- Franzen, Carl. "Anonymous Launches 'Operation Boycott Netflix' Over PAC". Talking Points Memo.
- Rashid, Fahmida Y. (April 10, 2012). "Netflix Isn't Pro-CISPA, Facebook Is". PC Magazine.
- Thier, Dave (April 10, 2012). "Netflix Has NOT Formed a Pro-Sopa Super-PAC". Forbes.
- "The woes of Netflix: Looks bleak". The Economist. October 27, 2012. Retrieved July 2, 2013.
- Bishop, Bryan (December 24, 2012). "Netflix streaming down on some devices due to Amazon issues (update)". The Verge. Retrieved July 2, 2013.
- "Summary of the December 24, 2012 Amazon ELB Service Event in the US-East Region". Amazon Web Services. December 24, 2012. Retrieved July 2, 2013.
- "Netflix launching its own awards, honoring outstanding achievements in Netflix". Newswire. February 27, 2013. Retrieved February 27, 2013.
- Hokenson, Christian (March 13, 2013). "Netflix Adds Facebook Sharing Feature". HD Report.
- Congress tweaks US video-privacy law so Netflix can get on Facebook, Ars Technica
- Chakrabarty, Saumyadeb; Kalluvila, Sriraj, eds. (April 22, 2014). "Netflix price hikes seen boosting global expansion". Reporting by Soham Chatterjee; Photo Credit: Reuters/Mike Blake. London. Reuters. Archived from the original on April 22, 2014. Retrieved April 22, 2014.
- Kleinman, Alexis (June 13, 2014). "Netflix Has A New Logo And A New Look". The Huffington Post. Retrieved June 16, 2014.
- Lawler, Richard (July 22, 2014). "Netflix crosses 50 million subscribers worldwide and takes aim at Comcast / TWC". Retrieved July 23, 2014.
- With stock split, Netflix shares now at $100 July 14, 2015. Retrieved July 20, 2015.
- Greenberg, Julia. "For Netflix, Discontent Over Blocked VPNs Is Boiling". Wired (magazine).
- By Lisa Richwine, Reuters. "Netflix global push grabs more than expected; shares jump." January 20, 2016. Retrieved April 19, 2016.
- Falcone, John P. (May 9, 2008). "Netflix Watch Now: Missing too much popular content". CNET. Retrieved July 19, 2010.
- "Netflix Accounts For Nearly One-Third Of US Internet Traffic At Home". TubeFilter. Retrieved October 23, 2013.
- "Netflix Expands Internet Viewing Option". San Francisco Chronicle. Archived from the original on January 15, 2008. Retrieved January 13, 2008.
- "Netflix to lift limits on streaming movies". dailynews.com. Retrieved January 20, 2016.
- "Netflix price increase: $9.99 for longtime subscribers". BGR. Retrieved April 12, 2016.
- Wallen, Jack. "The Netflix Linux conjecture: How Netflix snubs the Linux community". TechRepublic. Archived from the original on January 4, 2016. Retrieved April 6, 2016.
- "Pipelight". January 7, 2014. Retrieved January 7, 2014.
- Newman, Jared (October 10, 2014). "Netflix comes to Linux via Ubuntu and Chrome". PC World. Retrieved October 25, 2014.
- "Netflix system requirements for HTML5 Player and Silverlight". Netflix Help. Netflix. c. 2014. Retrieved August 3, 2015.
Google Chrome up to 720p
- "What Netflix and Hulu Users are Watching… and How". NielsenWire. July 27, 2011. Retrieved July 27, 2011.
- "More mainstream movies for Netflix online". Los Angeles Times. October 1, 2008. Retrieved November 21, 2008.
- Stelter, Brian (August 10, 2010). "Netflix to Stream Films From Paramount, Lions Gate, MGM". The New York Times. Retrieved August 11, 2010.
- Reisinger, Don (July 12, 2011). "Netflix hikes prices, adds DVD-only plan". CNET. Retrieved June 14, 2012.
- Mack, Eric (July 12, 2011). "'Dear Netflix': Price hike ignites social-media fire". CNET. Retrieved June 14, 2012.
- Stelter, Brian (October 10, 2011). "Netflix, in Reversal, Will Keep Its Services Together". The New York Times.
- Lilly, Paul (March 28, 2011). "GameFly Complains USPS Favors Netflix". Maximum PC. Retrieved April 2, 2011.
Netflix has 58 shipping locations
- "The Official Netflix Blog: Ending sales of previously viewed DVDs on website". netflix.com. November 3, 2008. Retrieved November 21, 2008.
- "Netflix Press Release on Warner Delayed release deal.". netflix.mediaroom.com. January 6, 2010.
- "Netflix Press Release on Universal Delayed release deal.". netflix.mediaroom.com. April 9, 2010.
- "Netflix Press Release on 20th Century Fox Delayed release deal.". netflix.mediaroom.com. January 6, 2010.
- "Netflix Splits DVD-Streaming Business, Rebrands With Qwikster, Adds Video Games". Fast Company. Retrieved 7 October 2016.
- "Remember When Netflix Wanted To Rent DVDs On A Different Website? Yeah, That Was A Fun Week". TechCrunch. Retrieved 7 October 2016.
- "Netflix Looks Back on Its Near-Death Spiral". The New York Times. Retrieved 7 October 2016.
- "Netflix abandons plan for Qwikster DVD service". CNN Money. Retrieved 7 October 2016.
- "How Netflix Lost 800,000 Members, and Good Will". The New York Times. Retrieved 7 October 2016.
- "Is Netflix About to Copy Amazon?". The Motley Fool. Retrieved 7 October 2016.
- "Netflix Sharpens Focus On DVDs With DVD.com, But Don't Cry Qwikster. (It's Staying)". TechCrunch. Retrieved 7 October 2016.
- "Here's How Netflix's DVD Envelope Designs Have Changed Since 2012". Paste Magazine. Retrieved 7 October 2016.
- "Netflix Unveils Profiles". Netflix. January 18, 2005. Retrieved August 12, 2008.
- "Profiles feature going away". Netflix Community Blog. January 19, 2008. Retrieved January 19, 2008.
[T]he motivation is solely driven by keeping our service as simple and as easy to use as possible. Too many members found the feature difficult to understand and cumbersome, having to consistently log in and out of the website. Please know that the motivation is solely driven by keeping our service as simple and as easy to use as possible.
- "Netflix To Eliminate Profiles Feature". Slashdot. January 19, 2008. Retrieved January 19, 2008.
Unfortunately, the fun stops September 1, at which point Netflix is, for unknown reasons, going to terminate this feature. Why? To '...help us to continue to improve the Netflix website for all our customers.' Improvement indeed.
- "Netflix to eliminate profiles, instigate roommate feuds". c|Net news. January 19, 2008. Retrieved January 19, 2008.
Lousy move, Netflix. A thread on feedback forum Get Satisfaction revealed that other people aren't too happy either.
- "Netflix killing extra queues to "improve" service". ars technica. June 19, 2008. Retrieved June 19, 2008.
An online petition is already available, with signees agreeing to either move to a cheaper plan, put their account on hold, or cancel their accounts entirely. Netflix must be banking that the improvements to its web site will offset the ill will and lost subscribers that this news has engendered.
- "What is happening to Profiles?". Netflix Customer Service. January 19, 2008. Retrieved January 19, 2008.
- "Netflix Community Blog: Profiles feature NOT going away". Blog.netflix.com. June 30, 2008. Retrieved November 21, 2008.
- Pepitone, Julianne (August 1, 2013). "Netflix launches user profiles for individual recommendations". CNN.
- Pepitone, Julianne (August 1, 2013). "Netflix launches user profiles for individual recommendations". CNNMoney.
- Lawler, Ryan (August 1, 2013). "Netflix Makes Recommendations More Personalized By Adding Individual User Profiles". TechCrunch.
- Rogowsky, Mark (August 2, 2013). "Netflix Profiles: One Step Up, Two Steps Back". Forbes.
- "Netflix Switch Lets You Netflix And Chill With The Push Of A Button". Tech Times. September 28, 2015. Retrieved October 21, 2015.
- "The Switch". makeit.netflix.com. Retrieved October 21, 2015.
- McAlone, Nathan (May 18, 2016). "Netflix releases tool to determine internet speed". Yahoo Tech. Retrieved May 18, 2016.
- Andreeva, Nellie. "It's Official: Netflix Picks Up David Fincher- Kevin Spacey Series 'House Of Cards'". Deadline.com. Retrieved June 14, 2012.
- Andreeva, Nellie. "Netflix Picks Up New Episodes Of 'Arrested Development'". Deadline.com. Retrieved June 14, 2012.
- Adler, Tim (October 3, 2011). "Update: Miramax's Mike Lang and Netflix's Ted Sarandos Talk Shop; Netflix Adds 'Lilyhammer' To TV Lineup". Deadline.com. Retrieved September 18, 2016.
- Tartaglione, Nancy (March 21, 2012). "Famke Janssen, Bill Skarsgard Cast In Eli Roth's 'Hemlock Grove'; Netflix To Air Gaumont-Produced Series In Early 2013". Deadline. Archived from the original on March 7, 2014. Retrieved March 7, 2014.
- Lieberman, David (February 12, 2013). "DreamWorks Animation To Produce First Netflix Original Series For Kids". Deadline. Archived from the original on March 8, 2014. Retrieved March 8, 2014.
- Lieberman, David (June 17, 2013). "DreamWorks Animation To Produce TV Shows Based On Its Characters For Netflix". Deadline. Archived from the original on March 8, 2014. Retrieved March 8, 2014.
- Goldberg, Lesley (April 30, 2013). "Netflix Sets Premiere Date for Jenji Kohan's 'Orange Is the New Black'". The Hollywood Reporter. Retrieved April 30, 2013.
- Ha, Anthony (October 21, 2013). "Netflix: 'Orange Is The New Black' Is Our Most-Watched Original, But Our TV Exclusives Are Even Bigger". TechCrunch. Retrieved February 12, 2016.
- Littleton, Cynthia (February 5, 2016). "'Orange Is the New Black' Renewed For 3 Seasons By Netflix". Variety. Retrieved February 5, 2016.
- "Marvel TV shows to debut on Netflix". BBC News. November 8, 2013. Retrieved November 11, 2013.
- Lieberman, David (November 7, 2013). "Disney To Provide Netflix With Four Series Based On Marvel Characters". Deadline.com. Retrieved November 7, 2013.
- Spangler, Todd (November 7, 2013). "Netflix Orders Four Marvel Live-Action Series". Variety. Retrieved November 7, 2013.
- Hibberd, James (April 29, 2016). "Marvel's The Punisher spin-off ordered by Netflix". Entertainment Weekly. Archived from the original on April 29, 2016. Retrieved April 29, 2016.
- "Star Wars: The Clone Wars – The Lost Missions Now on Netflix". starwars.com. Lucasfilm. March 7, 2014. Archived from the original on March 7, 2014. Retrieved March 7, 2014.
- Andreeva, Nellie (April 22, 2014). "Mitch Hurwitz Inks Multi-Year Deal With Netflix For New Series". Deadline. Archived from the original on April 23, 2014. Retrieved April 23, 2014.
- "BoJack Horseman - Rotten Tomatoes". Rotten Tomatoes. Retrieved 23 September 2016.
- "Only On Netflix: Sci-Fi Giants The Wachowskis And J. Michael Straczynski Team-Up To Create 'Sense8'" (Press release). Netflix. PR Newswire. March 27, 2013. Retrieved October 25, 2014.
- Wall Street Journal: Relativity Media Netflix. Retrieved July 6, 2010
- Barnes, Brooks; Stelter, Brian (September 26, 2011). "Netflix, DreamWorks Announce Content Deal". The New York Times. Retrieved September 27, 2011.
- Fritz, Ben (June 28, 2012). "Company Town". Los Angeles Times. Retrieved June 28, 2012.
- "Open Road Inks Deal to Bring Pics to Showtime". October 1, 2013. Retrieved December 9, 2013.
- FilmDistrict Netflix. Retrieved July 6, 2010
- "Weinstein Co. and Netflix sign a multi-year licensing agreement". Deadline.com. March 9, 2011. Retrieved February 21, 2012.
- Netflix, Weinstein Co To "Reinvent" Pay-TV Experience With New Multi-Year Pact. Retrieved August 20, 2013
- Netflix Gets Rights to Sony Animation Films. Retrieved May 27, 2014
- Bloomberg News (September 4, 2012). "Amazon Adds Movies to Streaming Service in New Challenge to Netflix". Advertising Age. Crain Communications. Archived from the original on March 8, 2014. Retrieved March 8, 2014.
- Blair, Nancy (August 10, 2010). "Epix, Netflix announce deal to stream movies". USA Today. Tysons Corner, VA: Gannett. ISSN 0734-7456. Archived from the original on March 8, 2014. Retrieved March 8, 2014.
- Adegoke, Yinka (May 3, 2012). McCormick, Gerald E.; Von Ahn, Lisa, eds. "Viacom profit beats, but Nickelodeon worries loom". Reporting By Yinka Adegoke (New York); Photo Credit: Reuters/Lucas Jackson. London. Reuters. Archived from the original on March 8, 2014. Retrieved March 8, 2014.
- "Starz to Split From Netflix". The Wall Street Journal. Retrieved September 1, 2011.
- Szalai, Georg (December 5, 2012). "Netflix's Ted Sarandos Calls Disney Content Deal a 'Game Changer'". The Hollywood Reporter. Retrieved July 2, 2013.
- Chabot, Jeff (February 18, 2011). "Netflix loses Criterion films". HD Report. Retrieved February 18, 2011.
- "Netflix And RADiUS-TWC Announce Multi-Year Output Deal in the United States To Bring Diverse Slate To Widest Possible Audience". .heraldonline.com. August 23, 2012. Retrieved August 23, 2012.
- Netflix outbids premium TV for rights to Disney movies. Retrieved December 4, 2012.
- Disney inks exclusive licensing deal with Netflix. effective December 31, 2012.
- 'Disney Movies Online' Store, Site Shutting Down. Retrieved December 4, 2012
- "Netflix scores deals with Turner, Warner Bros.". CNET. January 14, 2013. Retrieved January 14, 2013.
- "Netflix everything leaving in March". Business Insider. February 25, 2015. Retrieved August 28, 2016.
- "Shows from Cartoon Network on Hulu!". YouTube. May 30, 2015. Retrieved August 28, 2016.
- "Netflix Canada Cuts Exclusive Deal for Disney Films". VideoInk.
- Salmon, Felix. "Netflix's dumbed-down algorithms". Reuters. Retrieved November 25, 2014.
- McArdle, Megan. "Netflix Is Caught Between a DVD and a Hard Place". Bloombergview. Bloomberg L.P. Retrieved November 25, 2014.
- Stream Movies & TV Online, Watch Online Movies, Netflix Ready Device
- "Netflix Features on Your Roku". Netflix Help Center. Retrieved March 18, 2014.
- "When is 1080P Netflix coming to my device?". Tech of the Hub. October 31, 2011. Retrieved November 11, 2011.
- "Netflix Features on your Samsung Blu-ray Player or Home Theater System". Netflix. July 7, 2013. Retrieved July 7, 2013.
- "Netflix Features on Your Microsoft Xbox 360". Netflix Help Center. Retrieved March 18, 2014.
- "Netflix Unveils New Xbox Experience". The Netflix Blog. December 7, 2011. Retrieved December 8, 2011.
- "Netflix Features on Xbox One". Netflix Help Center. Retrieved March 18, 2014.
- "Using Netflix on your Xbox". Netflix Help Center. Retrieved August 20, 2016.
- "Using Netflix on your PlayStation". Netflix Help Center. Retrieved August 24, 2016.
- "Netflix Features on Your Sony PlayStation Vita". Netflix Help Center. Retrieved March 18, 2014.
- "Netflix Features on Your Sony PlayStation Vita". Netflix. July 7, 2013. Retrieved July 7, 2013.
- "Netflix Features on Your Nintendo Wii". Netflix Help Center. Retrieved March 18, 2014.
- "Netflix Features on Your Nintendo Wii U". Netflix. July 7, 2013. Retrieved July 7, 2013.
- "Netflix Features on Your Nintendo 3DS". Netflix Help Center. Retrieved March 18, 2014.
- Heater, Brian (July 14, 2011). "Nintendo confirms Netflix on the 3DS hitting today". Engadget. Retrieved July 14, 2011.
- "Netflix Features on Your Apple TV". Netflix Help Center. Retrieved March 18, 2014.
- "Netflix Features on Your Chromecast". Netflix Help Center. Retrieved September 18, 2014.
- Klug, Brian (July 29, 2013). "Google Chromecast Review – An Awesome $35 HDMI Dongle". AnandTech. Retrieved September 11, 2013.
- "Amazon Fire TV Stick". Retrieved January 18, 2015.
- "Netflix outruns Blockbuster five-to-one online". Siteanalytics.compete.com. Retrieved June 29, 2011.
- Mark Hachman, PCmag.com. "Netflix, Video Kiosks Replacing the Local Video Store." May 4, 2011. Retrieved May 6, 2011.
- Lawler, Ryan. July 24, 2012. "Netflix Adds Warner Bros. Exec As Its New chief marketing officer." http://techcrunch.com/2012/07/23/netflix-adds-warner-bros-exec-as-its-new-chief-marketing-officer/
- Star Staff; Canadian Press (September 10, 2010). "Netflix stumbles as it launches in Canada". Toronto Star. Retrieved December 3, 2014.
- Pepitone, Julianne (July 5, 2011). "Netflix expands to 43 new countries". CNN. Retrieved December 1, 2014.
- "Netflix launches UK film and TV streaming service". BBC News. January 9, 2012. Retrieved January 9, 2012.
- "Netflix Launches In Sweden, Denmark, Norway And Finland" (Press release). PR Newswire. October 18, 2012. Retrieved November 14, 2014.
- Wallenstein, Andrew. "Netflix 2014 European Expansion: A Look Ahead". Variety. Retrieved December 1, 2014.
- "Netflix now in France, Germany, Austria, Switzerland, Belgium and Luxembourg". Netflix Media Center (Press release). September 18, 2014. Retrieved November 14, 2014.
- "Netflix to launch in Australia and New Zealand in March 2015". Netflix Media Center (Press release). November 18, 2014. Retrieved November 20, 2014.
- "How the Australian Netflix differs from the US service". The Sydney Morning Herald. March 24, 2015. Retrieved March 24, 2015.
- "Netflix to launch in Japan this fall". Netflix Media Center (Press release). February 4, 2015. Retrieved February 5, 2015.
- Ramos, João (June 6, 2015). "Portugal terá Netflix em Outubro" ["Portugal will have Netflix in October"]. Expresso (in Portuguese) (2223). Paço de Arcos: Impresa Publishing. pp. E20–E21. Retrieved June 6, 2015. (subscription required (. ))
- Kline, Daniel B. (January 9, 2016). "CES 2016: Reed Hastings on the Future of Netflix". The Motley Fool. Retrieved April 14, 2016.
- Kelion, Leo (January 6, 2016). "CES 2016: Netflix extends its service to almost all the world". BBC News. Retrieved April 14, 2016.
- Merrill, Scott (February 23, 2010). "Walmart buys VUDU". TechCrunch. AOL Inc. Retrieved September 23, 2013.
- Lieberman, David (October 17, 2004). "Netflix, Blockbuster in All-Out DVD Rental Price War". USA Today. Retrieved October 10, 2015.
- Liedtke, Michael (July 24, 2007). "Netflix Gives Up Profit to Gain Business". Forbes. Retrieved July 24, 2007.[dead link]
- "Blockbuster Abandons Plans for Netflix-Like Streaming Service". PC Magazine. Retrieved October 6, 2012.
- Cheng, Andrea (November 6, 2013). "Roll credits: Dish shuttering its remaining 300 Blockbuster stores". MarketWatch. Retrieved November 10, 2013.
- Fisher, Ken (June 19, 2005). "Netflix sees a bright future, sans Amazon competition". arstechnica.com. Archived from the original on April 25, 2014. Retrieved April 25, 2014.
- PASCAL-EMMANUEL GOBRY (January 20, 2011). "Amazon Buys Lovefilm, The Netflix Of Europe". Business Insider. Business Insider, Inc. Retrieved September 23, 2013.
- Flacy, Mike (March 9, 2013). "Netflix Instant vs. Hulu Plus vs. Amazon Video". Digital Trends. Retrieved September 23, 2013.
- "Redbox-Verizon Streaming to Challenge Netflix by Year-End". Bloomberg BusinessWeek. Retrieved October 6, 2012.
- Lawer, Richard. "Redbox Instant beta invites slowly start rolling out, iOS and Android apps appear". Engadget. Retrieved February 4, 2013.
- Cheng, Roger. "Redbox Instant is no Netflix killer". CNET. Retrieved February 4, 2013.
- Benzinga. "Redbox Instant Beta Launches with Glitches, Lackluster Selection". NASDAQ. Retrieved February 4, 2013.
- Abbruzzese, Jason. "CuriosityStream: the new 'Netflix for non-fiction'".
- Stenovec, Timothy (August 1, 2013). "Netflix Launches Profiles, Finally Realizing How People Really Watch Movies On It". The Huffington Post.
- Sjöberg, Lore (February 19, 2004). "Netflix Imitators Are Everywhere". Wired. Retrieved July 19, 2010.
- McGinn, Daniel (November 2005). "Skin City". Wired. Retrieved July 19, 2010.
- Kidman, Alex (March 24, 2016). "Review: Netflix vs Stan vs Presto". Australian Broadcasting Corporation. Retrieved March 22, 2016.
- "Netflix in Southeast Asia: iflix, Hooq welcome competition". Retrieved 2016-09-21.
- Lim, Kuan (August 19, 2015). "The Challenges of Video on Demand in Southeast Asia". PC Magazine. Retrieved February 14, 2016.
- Mohammed, Omar (November 27, 2015). "Africa's biggest media company will fight Netflix for control of the global streaming market". Quartz. Retrieved February 14, 2016.
- Arango, Tim (December 12, 2010). "Time Warner Views Netflix as a Fading Star". The New York Times. Retrieved September 19, 2011.
- Phillips, Matt (May 4, 2011). "Time Warner Chief: 'Things Like Netflix are Welcome Additions'". Wall Street Journal blog. Retrieved September 19, 2011.
- Stelter, Brian (July 18, 2013). "Netflix Does Well in 2013 Primetime Emmy Nominations". The New York Times. Retrieved July 18, 2013.
- "House Of Cards". Emmys.com. Retrieved July 19, 2013.
- "Netflix Makes History With Two Primetime Creative Arts Emmy® Awards". The Star-Ledger. PR Newswire. September 15, 2013. Retrieved September 16, 2013.
- Sharma, Amol & Alexandra Cheney (September 23, 2013). "Netflix Makes Some History With Showing at Emmys". The Wall Street Journal. Retrieved September 23, 2013.
- Farley, Christopher John (December 12, 2013). "Golden Globes Nominations 2014: '12 Years a Slave,' 'American Hustle' Lead Field". The Wall Street Journal. Retrieved December 12, 2013.
- Zurawik, David (December 12, 2013). "'House of Cards' star Robin Wright earns series' sole Golden Globes win". The Baltimore Sun. Retrieved January 13, 2014.
- Hyman, Vicki (January 12, 2014). "2014 Golden Globes: Robin Wright wins best actress for online-only 'House of Cards'". The Star-Ledger. Retrieved January 13, 2014.
- Littleton, Cynthia (January 12, 2014). "Golden Globes: 'Brooklyn Nine Nine' Nabs Upset TV Comedy Wins". Variety. Retrieved January 14, 2014.
- "73rd Annual Peabody Awards". PeabodyAwards.cm. May 2014.
- "Netflix just scored a remarkable 31 Emmy nominations". BGR.com. July 10, 2014. Retrieved July 11, 2014.
- Ben Fritz, Los Angeles Times. "Netflix Chief Executive Reed Hastings' compensation doubled to $5.5 million." April 20, 2011. Retrieved April 22, 2011.
- David B. Wilkerson, Market Watch."Netflix expected to post strong earnings." April 21, 2011. Retrieved April 22, 2011.
- "Netflix messes up". The Economist. September 24, 2011.
- Mucken, Lynn (July 13, 2011). "Alternatives for angry Netflix customers: Ticked over the company's price increase? Here's what some of the other video services have to offer". MSN. Archived from the original on April 27, 2012.
- "Netflix shares hit by bleak 2012 outlook". Toronto. Reuters. November 22, 2011. Retrieved November 24, 2011.
- "Netflix, Inc.: NASDAQ:NFLX quotes & news – Google Finance". Google. Retrieved June 14, 2012.
- "Netflix Stock May Never Recover from Qwikster Calamity". InvestorPlace. October 25, 2011. Retrieved June 14, 2012.
- "Analyst calls Netflix's business 'broken' – The Ratings Game". MarketWatch. Retrieved June 14, 2012.
- Collinson, Patrick. "Netflix announces immediate fee increase for new UK subscribers". The Guardian. Retrieved October 25, 2014.
- Great Speculations (May 15, 2014). "The Impact Of Netflix's Price Rise". Forbes. Retrieved October 25, 2014.
- "The problem with Netflix". Reuters. Retrieved November 25, 2014.
- Welch, Chris (April 11, 2016). "Netflix's longtime customers will start paying $9.99 per month by May". The Verge. Retrieved April 19, 2016.
- Grothaus, Michael (March 3, 2016). "Netflix Has Started An 'Arms Race' For Original Content". Fast Company. Retrieved August 28, 2016.
- "What Television Will Look Like in 2025, According to Netflix". Wired. May 2014. Retrieved July 11, 2014.
- "Netflix's Long Term View". Netflix.
- "House of Cards". YouTube.
- "House of Cards". Al Jazeera. February 14, 2014.
- Lum, Shelby (February 16, 2014). "Opinion: Netflix spoils subscribers, might be future of television". The Lantern.
- Parfitt, Tom (June 24, 2016). "Netflix is just a CIA plot, says Kremlin". The Times.
Media related to Netflix at Wikimedia Commons