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Computer-assisted translation
FoundersJack Welde and Andrey Akselrod
HeadquartersNew York City

Smartling is a cloud-based translation technology and services company headquartered in New York City.


The company was founded in 2009 by Jack Welde[1] and Andrey Akselrod.[2] In 2012 the company received its first funding beyond bootstrapping with an angel investment of $1.5 million.[3] Its Series A funding was $4 million, and its Series B was $10 million.[1] In its Series C funding it received an additional $24 million,[4] and in its Series D it raised an additional $25 million.[5] The company’s valuation upon its Series D was $250 million.[2] The company is headquartered in New York City.[3] In 2016 Smartling acquired VerbalizeIt, a firm producing translations for companies in the process of expanding internationally. The founders of the company and its staff joined Smartling as a part of the acquisition.[6] Smartling also acquired Jargon in 2016, a company involved in the localization of mobile apps.[3]


Smartling translates digital content into foreign languages through automated processes,[7] as new content on client sites is flagged for translation and sent to translators for rewriting.[8] When changes to the original language are detected, all foreign-language versions of the website or app are automatically flagged for translation within the platform.[1] The changes are then delivered to front-end users through the back end of a client’s system.[9][10]

In addition to its translation platform, the company works with a few thousand translators to provide translation services, in addition to its in-house staff of about 160. The process involves translation, followed by a translation review, legal review, and editing.[2] The company does text translations, in addition to audio and video translations.[11] Its enterprise platform and translation services are cloud-based.[12] In addition to translation services, Smartling also developed its "Mobile Localization Solution" and "Mobile Delivery Network" platforms for routine updating of text variances on updated app versions.[13]


  1. ^ a b c "Smartling makes translation affordable with $10M in funding". VentureBeat.
  2. ^ a b c Solomon, Brian. "Translate Your App: How Smartling Goes Global With Apple, Tesla, GoPro And More". Forbes.
  3. ^ a b c "VerbalizeIt is acquired by Smartling, in a translation mash-up". TNooz.
  4. ^ "Two New York start-ups receive venture capital for new offices". The Real Deal. 22 May 2014.
  5. ^ Kolodny, Lora (21 May 2014). "Smartling Raises $25M to Help Companies Translate Anything Digital". Wall Street Journal.
  6. ^ "This NYC Startup Was Just Acquired to Destroy This Barrier". Alley Watch. 24 May 2016.
  7. ^ "After Selling His First Startup To Apple And Then Flying Jets, This Guy Has An Awesome New Company". Business Insider.
  8. ^ Solomon, Brian. "Translate Your App: How Smartling Goes Global With Apple, Tesla, GoPro And More". Forbes.
  9. ^ Kolodny, Lora. "Smartling acquires Jargon to help mobile developers ready their apps for international markets". Tech Crunch.
  10. ^ "Finding a voice". The Economist.
  11. ^ "Shark Tank Alumnus VerbalizeIt Sells to Fellow". New York Business Journal.
  12. ^ "Smartling wins $24m funding for cloud-based translation". Business Cloud News.
  13. ^ Hargrave, Christian. "Mobile language localization now available from Smartling". App Developer Magazine.

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