Snowboard Magazine

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Categories Snowboarding
Founder Mark Sullivan, Liz Sullivan
Year founded April 2004
Country United States
Based in Hailey, Idaho
Language English

Snowboard Magazine is an independent snowboarding publication. It was founded in April 2004 by Mark Sullivan and Liz Sullivan in Hailey, Idaho.[1][2] Soon they were joined by Jeff Baker, Aaron Draplin, Gary Hansen and Jason "J2" Rasmus. Most of the crew were previous employees and/or contracted employees of Snowboarder Magazine. Until 2007 Mark Sullivan was also the publisher.[2] The magazine was the first product focused magazine in snowboarding, quickly set trends for competing titles to follow and quickly became the third largest snowboarding publication in the world. In 2011 Snowboard Magazine was sold to Storm Mountain Publishing, publishers of Freeskier Magazine, which is based in Boulder, Colorado.[3]

In February 2016 the print edition of Snowboard ceased publication and it went on online.[1]


  1. ^ a b Mike Hardaker (18 February 2016). "Print is Dead, SNOWBOARD Magazine to Focus on Digital Moving Forward". Mountain Weekly News. Boulder. Retrieved 4 June 2016. 
  2. ^ a b "Sullivan Quits Snowboard Mag". Sacklunch. 21 February 2007. Retrieved 4 June 2016. 
  3. ^ Aaron James Draplin (17 May 2016). Draplin Design Co.: Pretty Much Everything. ABRAMS. p. 152. ISBN 978-1-61312-996-8. Retrieved 4 June 2016. 

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