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Soldier Fuel

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A 2007 design for "Hooah" bar, as packaged in MREs

The Soldier Fuel bar,[1] formerly known as Hooah! bar, is a dairy-based calcium-enriched energy bar created by the United States military in 1996. It was originally provided to military personnel packaged within a field ration, such as the Meal, Ready-to-Eat, Meal Cold Weather, or First Strike Ration.[2]

Origin

The name comes from the word "hooah", an expression of high morale, strength and confidence most commonly used by the United States Army.[3] As the Marine Corps preferred the word "Oohrah!" instead, the bar originally had "HOOAH!" and the US Army seal on one side and "OOH-RAH!" and the US Marine Corps seal on the other; newer wrappers have both logos on the same side. The commercial version features the United States roundel instead.

The original military HOOAH! Bar came in apple-cinnamon, chocolate, raspberry, cran-raspberry, and peanut butter flavors. The smaller First Strike bars (provided in the concentrated First Strike Ration) come in the same flavors, except peanut butter; mocha is used instead.[citation needed]

Commercial availability

In 2004, D'Andrea Brothers LLC licensed "HOOAH!" for commercial sales, and the company started marketing the bar to the public in 2004.[4] The energy bar is now named "Soldier Fuel" instead of HOOAH!, and provides 270 to 280 calories, 10 grams of protein, 8 or 9 grams of fat and 40 grams to 42 grams of carbohydrates.

See also

References

  1. ^ Soldier Fuel.com, D'Andrea Bros LLC official webpage
  2. ^ "Soldier Fuel ™ Energy Bars". mealkitsupply.com. Retrieved 31 March 2016.
  3. ^ Powers, Rod. "Origins of Hooah". About.com. Retrieved 3 April 2015.
  4. ^ Beaucar Vlahos, Beaucar Vlahos (11 July 2005). "HOOAH! Bars Not Just for Troops Anymore". Fox News. Retrieved 24 February 2011.
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