Southern Discomfort (Fabian Society pamphlets)

The Southern Discomfort studies examined why the Labour Party failed to win the 1992 General Election in which Neil Kinnock (pictured) lost to John Major.

The Southern Discomfort pamphlets were a series of studies by Giles Radice published by the Fabian Society that examined attitudes towards the Labour Party in the south of England after the 1992 General Election defeat. The studies found that voters in marginal constituencies were concerned about Labour's lack of economic credibility and feared that their taxes would increase if Neil Kinnock had won in 1992. The pamphlets were influential in underscoring the need for Labour to appeal to "C1" and "C2" voters.

2010s Pamphlets

Southern Discomfort Again?

In 2010 a follow up study was published by Policy Network examining the reasons for Labour's defeat in the south of England following the 2010 General Election.

See also

• Essex Man

External links

• More Southern Discomfort - 1993 pamphlet
• Southern Discomfort Again?