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Specialty coffee

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Specialty coffee is a term for the highest grade of coffee available, typically relating to the entire supply chain, using single-origin or single-estate coffee.[1][2] The term was first used in 1974 by Erna Knutsen in an issue of Tea & Coffee Trade Journal. Knutsen used specialty coffee to describe beans of the best flavor which are produced in special micro-climates.[3]

Specialty coffee is related to the farmers and the brewer what is known as the third wave of coffee,[4] especially throughout North America. This refers to a modern demand for exceptional quality coffee, both farmed and brewed to a significantly higher than average standard.

Definition

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The widely accepted definition of specialty coffee is coffee scoring 80 points or above on the 100-point scale used on the Specialty Coffee Association Cupping form. Coffee scoring from 90 to 100 is graded Outstanding, coffee that scores 85–89.99 is graded Excellent, while coffee scoring 80–84.99 is graded Very Good.[3]

The Specialty Coffee Association has a series of more detailed specifications (SCA is the union of the Specialty Coffee Association of American (SCAA) and Europe (SCAE)[5]). The SCA sets standards for specialty coffee at every stage of the coffee production, including allowable defects in green beans, water standards, and brew strength. The SCA also sets clear standards on the coffee grading process.[6] A minimum requirement for a specialty coffee is the number of defects: to be considered specialty a coffee must have 0 to 5 defects every 350 g (12 ounces) of milled beans.

Although there are different definitions of specialty coffee according to different international organisations, there is a general acceptance of a set of three minimum requirements: coffee should have been hand-picked by selective picking of mature beans, scoring 80 or above, maximum 5 defects per 350 g (12 ounces).

Many organisations and activists are working to include strict environmental and social indicators in the definition and grading of specialty coffee. For example, biologist Giorgio Piracci, president of the Peruvian NGO 7Elements Peru[7] and producer of the first specialty coffee produced applying permaculture ethics and principles, argues that "there's a urgent need to redefine the concept of quality and to embed into it the environmental and socio-economic quality component both at production and distribution level"; according to his vision, "it makes no sense to talk about an "excellent" coffee if this is produced using harmful pesticides, fertilisers or environmentally impacting farming techniques; in the same way, "how can we talk about excellence if a cup of coffee is produced thanks to modern forms of slavery and human exploitation?"[8]

Similar positions are often promoted by Fernando Morales-de La Cruz, journalist and founder of Coffee for Change, an organisation fighting against the use of child labour in the coffee industry; the journalist is very active also in showing up how the labelling system of "Fair trade" is often used although poor, unfair economic conditions for farmers. In a recent interview, at a European Parliament hearing on child labor in cocoa & coffee, Ange Aboa a Reuters correspondent for West & Central Africa said "certifications Fairtrade, UTZ & RainforestAlliance are the biggest scam of the century!".[9] Morales-de La Cruz stated that "It's unacceptable and illegal that seventy years after signing the Universal Declaration of Human Rights Europe's 'Fairtrade' coffee, tea & cocoa is grown with slave & child labor. The European Union is the largest importer of coffee in the world. In 2019 Europe paid poor coffee growers 75% less than in 1983".[10]

Growing locations

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In general, coffee is grown in the "Bean Belt", between the Tropics of Cancer and Capricorn, which produce the tropical climate required for trees to thrive.[2] Specialty coffee is typically grown in three continents: South and Central Americas, Asia, and Africa.

The world's most expensive specialty coffee is Panama Geisha coffee, which has been sold for over US$1,800/kg (US$800 per pound).[11]

Specialty coffee consumption

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In Australia and New Zealand, specialty coffee is considered mainstream.[12][13] This is perhaps partly due to a long history of espresso consumption, fuelled by large Italian and Greek migrations in the mid-twentieth century.[14]

While specialty coffee in North America is rarely offered in major coffee chains, the Third Wave of Coffee[4] has resulted in a significant increase in specialty coffee consumption. Independent, "Australian-style", or artisan cafes have opened in multiple cities.[15][16][14] An SCAA report estimated the US had 29,300 specialty coffee shops in 2013, up from 2,850 in 1993.[17]

Europe is already a major coffee market accounting for 30% of global consumption, but is seeing a growth in demand for specialty coffee while overall demand remains stable.[18] In 2016, specialty coffee was Europe's fastest growing major restaurant category, with an increase of 9.1% from 2014 to 2015. Western Europe saw a particularly large growth of 10.5% in the specialty cafe market, while the overall coffee industry reduced by 1.5%, perhaps due to a longer history of coffee consumption.[18][19] In 2021, Europe region emerged as the largest market for the global specialty coffee market with a 46.21% share of the market revenue[20]

Asia is projected to soon represent the world's largest consumer of specialty coffee, with over US$3.7 billion in new value growth projected from 2016 to 2020.[19] Despite Asia being traditionally dominated by tea consumption, it is now easy to find specialty coffee shops across many Korean, Chinese and Japanese cities.[21] The growing trend of coffee consumption in Asia, particularly in China, is driven by the perception of coffee as an experience rather than just a beverage. While the taste of coffee remains central, social media has shifted consumers' focus towards the symbolic meaning of drinking coffee as a representation of lifestyle.[22]

There have also been increases in the consumption of coffee from countries traditionally responsible for growing coffee. Brazil's overall coffee consumption in 2014 was 21 million bags, close to that of the US at 23.4 million bags.[17] Guatemala is also experiencing a surge in popularity of specialty coffee.[4][23]

In Qatar and the rest of the Gulf region, the consumption of Specialty Coffee has increased progressively into a flourishing industry since mid-2010's.[24] Noting Specialty Coffee is very distinct to the traditional Kahwah Al Arabiya which already had a considerable presence in the gulfian market.[25]

Associations in consuming countries

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Associations in producing and consuming countries

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  • ANACAFE's Guatemalan Cup of Excellence [35]
  • Specialty Coffee Association of Bolivia
  • Brazil Specialty Coffee Association[36]
  • Colombian Coffee Federation[37]
  • Specialty Coffee Association of Costa Rica[38]
  • African Fine Coffees Association[39]
  • Itzalco Fine Coffee Association of El Salvador[40]
  • Specialty Coffee Association of India[41]
  • Specialty Coffee Association of Indonesia[42]
  • Asociación de Cafés Especiales de Nicaragua
  • Association of Special Coffees of Panama[43]
  • Specialty Coffee Association of Southern Africa[44]
  • Asociación Mexicana de Cafés y Cafeterías de Especialidad A.C.[45]

See also

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References

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  1. ^ "What is Specialty Coffee?". Specialty Coffee Association. Retrieved 26 August 2019.
  2. ^ a b Gibson, Mike (13 August 2018). "Everything you need to know about speciality coffee". Foodism. Retrieved 26 August 2019.
  3. ^ a b "Celebrating Erna Knutsen's Specialty Coffee". 25 Magazine: Issue 6. SCA News. Retrieved 26 August 2019.
  4. ^ a b c Malkin, Elisabeth (25 July 2017). "The Hot New Thing in Guatemala, Land of Coffee? It's Coffee". The New York Times. ISSN 0362-4331. Retrieved 26 August 2019.
  5. ^ "How are your benefits changing under the unified organization?". Specialty Coffee Association. Retrieved 26 August 2019.
  6. ^ "Coffee Standards". Specialty Coffee Association. Retrieved 26 August 2019.
  7. ^ "The Seven Elements | Indigenous permaculture from peruvian cloud forest".
  8. ^ "Coffee & TV - Puntata N° 5 - Giulia Berdardelli e Giorgio Piracci". Spreaker. Retrieved 18 August 2020.
  9. ^ "Fernando Morales-de la Cruz". www.facebook.com. Retrieved 18 August 2020.
  10. ^ "Fernando Morales-de la Cruz". www.facebook.com. Retrieved 18 August 2020.
  11. ^ "Elida Estate Geisha Natural breaks Best of Panama auction record at US$803 per pound | Global Coffee Report". gcrmag.com. Retrieved 26 August 2019.
  12. ^ Davies, Shaun (1 June 2016). "'Hipster coffee' gets Australia hot and frothing". Retrieved 26 August 2019.
  13. ^ Plummer, Todd (1 January 2018). "How Australian Coffee Took Over—And Why New Zealand Coffee Could Be Next". Vogue. Retrieved 26 August 2019.
  14. ^ a b Milkman, Arielle (19 February 2016). "Australian Coffee Culture Is Inspiring a New Wave of American Cafes". Eater. Retrieved 26 August 2019.
  15. ^ Rodbard, Matt (6 April 2017). "Well-Made Coffee Migrates to Midtown Manhattan". The New York Times. ISSN 0362-4331. Retrieved 26 August 2019.
  16. ^ "Second Cup launches new look | The Star". thestar.com. Retrieved 26 August 2019.
  17. ^ a b "Specialty Coffee Association of America". www.scaa.org. Retrieved 26 August 2019.
  18. ^ a b "What is the demand for coffee in Europe? | CBI - Centre for the Promotion of Imports from developing countries". www.cbi.eu. Retrieved 26 August 2019.
  19. ^ a b "Coffee Shops Around the World: Three Key Insights for 2016". Market Research Blog. 10 April 2016. Retrieved 26 August 2019.
  20. ^ "Specialty Coffee Market Size by Grade, Application, Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030". www.thebrainyinsights.com/. Retrieved 26 August 2019.
  21. ^ "Growth and development of the coffee culture in the Asian market". Comunicaffe International. 2 July 2018. Retrieved 26 August 2019.
  22. ^ Xu, Xinyue; Ng, Aaron Yikai (18 August 2023). "Cultivation of new taste: taste makers and new forms of distinction in China's Coffee Culture". Information, Communication & Society. 26 (11): 2345–2362. doi:10.1080/1369118X.2022.2085616. ISSN 1369-118X.
  23. ^ Editorial (8 December 2016). "A Specialty Coffee Shop Tour of Guatemala". Perfect Daily Grind. Retrieved 26 August 2019.
  24. ^ Tark, Sunghee. "Understanding The Middle East's Flourishing Coffee Market". Perfect Daily Grind. PDG. Retrieved 26 September 2022.
  25. ^ "Qatar Coffee Market (2020-2026)". 6w Research. 6w Research. Retrieved 26 September 2022.
  26. ^ "Specialty Coffee Association of America". Scaa.org. Retrieved 28 December 2014.
  27. ^ "Speciality Coffee Association of Europe (SCAE)". Scae.com. Retrieved 28 December 2014.
  28. ^ "Specialty Coffee Association of Japan". Scaj.org. Retrieved 28 December 2014.
  29. ^ "New Zealand Specialty Coffee Association". Nzcra.org.nz. Retrieved 28 December 2014.
  30. ^ Singapore Coffee Association (SCA). "Singapore Coffee Association (SCA)". Singaporecoffee.org. Retrieved 28 December 2014.
  31. ^ "Australian Specialty Coffee Association". Aasca.com. Retrieved 28 December 2014.
  32. ^ "Specialty Coffee Association of Korea". scacoffee.kr. Retrieved 1 February 2019.
  33. ^ "SCASA - Specialty Coffee Association of Southern Africa". scasa.co.za. Retrieved 18 April 2018.
  34. ^ "SCA Italy | Specialty Coffee Association Italiana" (in Italian).
  35. ^ "Cup of Excellence 2017 ®". www.anacafe.org (in Spanish). Archived from the original on 6 June 2017. Retrieved 2 June 2017.
  36. ^ "BSCA - Brazil Specialty Coffee Association". Bsca.com.br. Retrieved 28 December 2014.
  37. ^ "Juan Valdez". Juanvaldez.com. Retrieved 28 December 2014.
  38. ^ "Cup of Excellence Costa Rica 2008". Asociación de Cafes Finos de Costa Rica. Archived from the original on 12 May 2008.
  39. ^ "African Fine Coffees Association (AFCA)". Afca.coffee. Retrieved 7 July 2021.
  40. ^ "What Is Specialty Coffee?". Coffeebeliever.com. Retrieved 21 January 2017.
  41. ^ "Speciality Coffee Association of India". Archived from the original on 5 October 2008.
  42. ^ "SCA-INDO". Sca-indo.org. Retrieved 28 December 2014.
  43. ^ "Panamaspecialtycoffee.com". Panamaspecialtycoffee.com. Retrieved 28 December 2014.
  44. ^ Kyle Fraser. "SCASA - Specialty Coffee Association of Southern Africa". Scasa.co.za. Retrieved 28 December 2014.
  45. ^ "Asociación Mexicana de Cafés y Cafeterías de Especialidad" (in Spanish).
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