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Spinlister

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Spinlister is a website and mobile app for peer-to-peer sharing of outdoor sporting gear, specifically bikes, surf boards, SUPs, skis and snowboards. Bikes are the company’s primary market.[1] It is commonly referred to as the "Airbnb for bikes”.[2][3] The platform has listings in 63 countries and users from 120 countries around the world.[4] It was founded in 2011[2] and is headquartered in Santa Monica, California.

History

The company was originally founded by Will Dennis and Jeff Noh in May 2011.[2] The idea for Spinlister arose after Dennis listed his own bike for rent on Craigslist in New York City and saw interest from both locals and tourists to rent it out for more than a few hours.[5] The company's first two markets were New York City and San Francisco[2][6] and started with only bike listings from individuals or existing bike rental shops.[2]

Spinlister was the Audience Choice Winner during the TechCrunch Disrupt Battlefield in San Francisco in 2012.[2] It raised $450,000 in initial funding from investors.[7]

In late 2012 the company rebranded itself as Liquid and reintroduced itself as a "liquid" marketplace for sharing of assets, including bikes.[8] Around this time, the company also moved its headquarters to San Francisco.[8] Shortly thereafter, Dennis and Noh shut down the service. In 2013, the company relaunched under its original name and branding and with a mobile app under the direction of Brazilian entrepreneur and one of the seed investors, Marcelo Loureiro.[7] The company remains privately funded.[9]

Company

In addition to the website, iOS and Android apps were released in 2013.[7][10] The marketplace expanded to include snow and surf equipment in 2013 and 2014, respectively.[10][11]

In 2014 and 2015, the company was the official bike share sponsor of the Ironman Triathlon series.[12]

In March 2015, the company announced the launch of a decentralized bike share model at the South by Southwest music festival in Austin, Texas. The new system does not require a hub or station but rather allows users to locate, book, unlock, ride and relock the bikes through the Spinlister app. The “Smart Bikes” are manufactured by VanMoof and will be available for existing users to purchase. The first trial market will be Portland, Oregon.[13][14] In March 2016 the company announced the acquisition of Cycleswap, a Dutch peer-to-peer bike sharing platform.[15][16]

References

  1. ^ "Bike-share company puts new spin on peer-to-peer rentals". CBS News. 10 January 2015. Retrieved 26 August 2015.
  2. ^ a b c d e f Butcher, Mike. "Spinlister Makes It Into Disrupt Battlefield With Its 'Airbnb For Bikes'". TechCrunch. Retrieved 26 Aug 2015.
  3. ^ Salzman, Marian. "Next Year In Business, Innovation And Social Responsibility". Forbes. Retrieved 26 August 2015.
  4. ^ Hurford, Molly. "Spinlister Introduces Plan for New Bike Share Model". Bicycling.com. Retrieved 26 August 2015.
  5. ^ Pan, Joann. "SpinLister Creates Online Hub for Bike Rentals in NYC, SF". Mashable Inc. Retrieved 25 August 2015.
  6. ^ Brustein, Joshua (17 August 2012). "There's More Than One Way to Share a Bike". The New York Times. Retrieved 26 August 2015.
  7. ^ a b c Schwartz, Ariel. "The Return Of Spinlister: How To Revive A Dead Sharing Economy Startup". Fast Company, Inc. Retrieved 26 August 2015.
  8. ^ a b Lawler, Ryan. "Peer-to-Peer Bike-Sharing Startup Spinlister Rebrands As Liquid, Opens Up To All". TechCrunch. Retrieved 26 August 2015.
  9. ^ Lariviere, David. "Global Cycling Sharing Service Spinlister Is Hitting The Ground Running". Forbes.com. Forbes. Retrieved 26 August 2015.
  10. ^ a b Sawers, Paul. "Spinlister takes its 'Airbnb for bikes' to Android, and opens up to snowsports rentals too". thenextweb.com. The Next Web (TNW). Retrieved 26 August 2015.
  11. ^ "SUP and Surf Now On Spinlister". odrmag.com. Outdoor Magazine. Retrieved 26 August 2015.
  12. ^ Roethenbaugh, Gary. "Spinlister supports triathlon with investments in athletes, events and non-profits". triathlonbusiness.com. Retrieved 26 August 2015.
  13. ^ Staff, Brian. "Spinlister to launch de-centralized bike share program". Bicycle Retailer and Industry News. Retrieved 26 August 2015.
  14. ^ Newman, Adam. "Spinlister unveils new peer-to-peer bike share model". Bicycle Times Magazine. Retrieved 26 August 2015.
  15. ^ "Nederlandse studenten verkopen 'Airbnb voor fietsen' aan Amerikanen". RTL Nieuws. Retrieved 2016-04-01.
  16. ^ "Spinlister acquires Amsterdam bike share business Cycleswap". Cycling Industry News. Retrieved 2016-04-01.
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