Square Toiletries

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Square Toiletries Ltd.
IndustryConsumer goods
Founded1994 (1994)
HeadquartersMohakhali, ,
Key people
Anjan Chowdhury Pintu (MD)
Number of employees

Square Toiletries Ltd. is one of the largest fast-moving consumer goods (FMCG) companies in Bangladesh and is a subsidiary of Square Group.[1] The company is marketing 20 brands in different segments like health & hygiene, oral care, hair care, fabric care etc. and producing more than 50 products.[2] Major Brands of the company are Jui, Chaka, Senora, Magic, Meril Protective Care & Meril Baby. Square is also exporting its finished products to 13 countries- UAE, Germany, UK, Australia, Malaysia etc.


Square Toiletries Limited was founded in 1988 as a division of Square Group and was made into a separate private limited company in 1994.[2]


Manufacturer of different cosmetic and toiletries product categories, Cosmetic Contract Manufacturing & Packaging, Marketer of different cosmetic and toiletries product categories

Major brands[edit]

  • Jui
  • Meril
  • Meril Baby
  • Supermom
  • Revive
  • Chaka
  • Chamak
  • Senora
  • White Plus
  • Magic
  • Kool
  • Xpel
  • Spring
  • Sepnil
  • Zerocal
  • Select Plus
  • Shakti
  • Total Clean
  • Maxclean
  • Madina


  1. ^ Parvez, Sohel (24 June 2014). "Square to launch baby diapers". The Daily Star. Retrieved 22 December 2017.
  2. ^ a b "::Trends::15th Anniversary Special". archive.thedailystar.net. Retrieved 22 December 2017.

Further reading[edit]

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