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|Anjan Chowdhury Pintu (MD)|
Number of employees
Square Toiletries Ltd. is one of the largest fast-moving consumer goods (FMCG) companies in Bangladesh and is a subsidiary of Square Group. The company is marketing 20 brands in different segments like health & hygiene, oral care, hair care, fabric care etc. and producing more than 50 products. Major Brands of the company are Jui, Chaka, Senora, Magic, Meril Protective Care & Meril Baby. Square is also exporting its finished products to 13 countries- UAE, Germany, UK, Australia, Malaysia etc.
Square Toiletries Limited was founded in 1988 as a division of Square Group and was made into a separate private limited company in 1994.
Manufacturer of different cosmetic and toiletries product categories, Cosmetic Contract Manufacturing & Packaging, Marketer of different cosmetic and toiletries product categories
- Meril Baby
- White Plus
- Select Plus
- Total Clean
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- Andaleeb, Syed Saad (2017). "Square Toiletries Ltd & Senora: Overcoming Cultural Taboos". In Andaleeb, Syed Saad; Hasan, Khalid (eds.). Strategic Marketing Management in Asia. Emerald Group Publishing. pp. 190–204. ISBN 978-1-78635-746-5.