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SremmLife 2

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Untitled

SremmLife 2 is the second studio album by American hip hop duo Rae Sremmurd. It was released on August 12, 2016, by EarDrummers Entertainment and Interscope Records. The album serves as a sequel to SremmLife (2015). The album was supported by four singles: "By Chance", "Look Alive", "Black Beatles", and "Shake It Fast".

Singles

The lead single from the album, called "By Chance" was released on February 13, 2016. The track was produced by the duo's frequent collaborator Mike Will Made It, with additional production by one of these newest members from his EarDrummers label Resource. The song did not fare well commercially, becoming the group's only single that has failed to chart on the Billboard Hot 100.

The second single from the album, called "Look Alive" was released on April 14, 2016. Mike Will Made It also produced this track. The song performed moderately on charts, peaking at number 72 on the Billboard Hot 100.

"Black Beatles" was sent to urban radio on September 13, 2016, as the third single.[2] On September 22, 2016, the music video for "Black Beatles" was released on Rae Sremmurd's Vevo account on YouTube. It peaked at number one on the Billboard Hot 100, becoming Rae Sremmurd's first number one single and making it the most successful single of their career.

The music video for "Shake It Fast" was released on November 30, 2016 on Rae Sremmurd's Vevo account on YouTube.[3]

Promotional singles

The first promotional single from the album, called "Over Here" was released on March 25, 2016. The track was released as an interactive music video powered by Doritos. The song features guest vocals from a local rapper and one of the newest member of their SremmLife Crew Bobo Swae, with Mike Will Made It, who also produced this track. "Set the Roof", featuring Lil Jon' was premiered as the second promotional single the week leading up to the album's release.

Promotion

Rae Sremmurd announced that they would tour with an American rapper Lil Yachty, in promotion of his new album. The ‘SremmLife 2’ tour begins in New Orleans, Louisiana at the Republic NOLA on October 1, 2016, and ends in San Diego, California at the Observatory on November 16, 2016.[4]

Commercial performance

SremmLife 2 debuted at number 7 on the Billboard 200, selling 15,000 copies and 30,000 sales-plus-streaming units.[5] It re-entered at a new peak of number 5 on the chart on the issue dated November 26, 2016, due to the success of "Black Beatles".[6] The next week, it moved up another spot to number 4.

Critical reception

Professional ratings
Aggregate scores
SourceRating
Metacritic75/100[7]
Review scores
SourceRating
Rolling Stone[8]
XXL Magazine[9]
Pitchfork7.6/10[10]
Exclaim!8/10[11]
New York Times7/10[12]
HipHopDX78/100[13]

SremmLife 2 received generally positive reviews, with most praise going toward the maturation in tone in contrast to their debut. Swae Lee's presence received wide praise, with some critics suggesting potential for a strong solo career. Exclaim!'s Calum Slingerland gave the album a positive review, calling it "a rarely relenting party with more substance than the last."[11]

Track listing

SremmLife 2 – Standard edition[14]
No.TitleWriter(s)Producer(s)Length
1."Start a Party"
3:35
2."Real Chill" (featuring Kodak Black)
4:27
3."By Chance"
3:43
4."Look Alive"
  • Shod
  • Louie Ji
  • Mike Will Made It
3:48
5."Black Beatles" (featuring Gucci Mane)
Mike Will Made It4:51
6."Shake It Fast" (featuring Juicy J)
4:03
7."Set the Roof" (featuring Lil Jon)
3:25
8."Came a Long Way"
  • A. Brown
  • K. Brown
  • Jordan Hutchins
  • Adrian McKinnon
The Martianz4:00
9."Now That I Know"
4:04
10."Take It or Leave It"
  • A. Brown
  • K. Brown
  • Williams II
  • Vaquan Wilkins
  • Mike Will Made It
  • HighDefRazjah
3:31
11."#DoYoga"
  • A. Brown
  • K. Brown
  • Williams II
  • Bell
  • Bowman
  • Mike Will Made It
  • Scooly
  • Resource
3:58
Total length:43:24
SremmLife 2 – Deluxe edition
No.TitleWriter(s)Producer(s)Length
12."Over Here" (featuring Bobo Swae)
  • Mike Will Made It
  • P-Nazty
  • Marz
4:42
13."Swang"
  • A. Brown
  • K. Brown
  • Slaughter
P-Nazty3:28
14."Just Like Us"
  • A. Brown
  • K. Brown
  • Williams II
  • Hogan
  • Mike Will Made It
  • Pluss
4:05
Total length:55:40
SremmLife 2 – Target edition
No.TitleWriter(s)Producer(s)Length
15."Patti Cake"
  • A. Brown
  • K. Brown
  • Middlebrooks
  • Slaughter
  • Marz
  • P-Nazty
3:51
16."Pole Code"
  • A. Brown
  • K. Brown
  • Middlebrooks
Marz3:31
Total length:1:04:00
Track notes
  • ^a signifies a co-producer.
Sample credits

Credits and personnel

Credits adapted from the album booklet.

Performance

Producers

Technical
  • Jasiah "SpydasMix" Antney – mixing assistant
  • Khalif "Swae Lee" Brown – engineer
  • Maddox Chhim – mixing assistant
  • Thomas Cullison – engineer
  • Farreed – engineer – engineer
  • Michael "Crazy Mike" Foster
  • Stephen "The Sauce" Hybicki – mixing
  • Jermarcus "D-JaySremm" Jackson – engineer
  • Jaycen Joshua – mixing
  • Dave Kutch – mastering
  • Randy Lanphear – engineer, mixing
  • Dave Nakaji – mixing assistant
  • Sean Payne – engineer
  • Pierre "P-Nazty" Slaughter – engineer
  • Scott Taylor, Jr. – engineer
  • Finis "KY" White – mixing

Miscellaneous
  • Ray Alba – publicity
  • Gretchen Anderson – production
  • Desmond "Write Dez A Check" Attmore – marketing
  • Irwan Awalludin – art and design
  • Juliot Badit – cover and photography
  • Chelsea Blythe – A&R coordinator
  • Archie Davis – marketing
  • DJ Mormile – management
  • Todd "The Big Dance" Douglas – business affairs
  • Jeremy "Migo the Plug" Ellis – management
  • Dan Friedman – press
  • Alicia Graham – A&R administrator
  • Gabrielle Graham – A&R coordinator
  • Stephanie Hall – day-to-day operations
  • Aura Harewood – digital
  • Max "Directed by Max" Hliva – videography
  • Sephanie Hsu – creative
  • Jermarcus "D-JaySremm" Jackson – A&R
  • Tracy Kies – business affairs
  • Vinny Kumar – legal
  • Aubrey "Aubz" Potter – A&R
  • Rae Sremmurd – A&R
  • Gunner Safron – maketing
  • Manny Smith – A&R
  • Gunner Stahl – photography
  • Bryan "Bwrightous" Wright – creative director, marketing

Charts

Chart (2016) Peak
position
Australian Albums (ARIA)[15] 83
Belgian Albums (Ultratop Flanders)[16] 82
Belgian Albums (Ultratop Wallonia)[17] 136
Canadian Albums (Billboard)[18] 14
Danish Albums (Hitlisten)[19] 7
Dutch Albums (Album Top 100)[20] 78
French Albums (SNEP)[21] 114
New Zealand Heatseekers Albums (RMNZ)[22] 3
Swedish Albums (Sverigetopplistan)[23] 55
Swiss Albums (Schweizer Hitparade)[24] 32
Illegal chart entered UKZobble 190
US Billboard 200[25] 4
US Top R&B/Hip-Hop Albums (Billboard)[26] 3

References

  1. ^ Ivey, Justin. "Rae Sremmurd's 'SremmLife 2′ Gets New Release Date Read More: Rae Sremmurd's 'SremmLife 2' Gets New Release Date - XXL". XXL. The XXL Network. Retrieved 16 June 2016.
  2. ^ http://www.allaccess.com/urban/future-releases
  3. ^ http://www.spin.com/2016/11/rae-sremmurd-shake-it-fast-juicy-j-shake-it-fast/
  4. ^ "SremmLife 2 Tour announcement". Rae Sremmurd Facebook page. August 15, 2016.
  5. ^ Schwartz, Danny (August 20, 2016). "First weeks sales for Sremm Life 2 puts it at number 7". Hotnewhiphop. Retrieved August 20, 2016.
  6. ^ Caulfield, Keith (November 13, 2016). "Bon Jovi Earns Sixth No. 1 Album on Billboard 200 Chart". Billboard. Retrieved November 14, 2016.
  7. ^ "Reviews for SremmLife 2 by Rae Sremmurd". Metacritic. Retrieved August 18, 2016.
  8. ^ Maeder, Lukas (August 12, 2016). "Review: Rae Sremmurd's 'SremmLife 2' Is a Crunk Reboot". Rolling Stone. Retrieved August 18, 2016.
  9. ^ Gleysher, Scott (August 16, 2016). "Rae Sremmurd Keep the Party Alive With 'SremmLife 2′". XXL Magazine. Retrieved August 18, 2016.
  10. ^ Pearce, Sheldon (August 15, 2016). "Rae Sremmurd: SremmLife 2 Album Review". Pitchfork. Retrieved August 18, 2016.
  11. ^ a b Slingerland, Calum (August 15, 2016). "Rae Sremmurd - SremmLife 2". Exclaim!. Retrieved August 17, 2016.
  12. ^ Caramanica, Jon. "Review: 'SremmLife 2' by Rae Sremmurd Has Flashes in Its Darkness". New York Timesaccessdate=August 10, 2016.
  13. ^ Chintaluri, Narsimha. "Rae Sremmurd - Sremmlife 2 Review". HipHopDXaccessdate=August 16, 2016.
  14. ^ "SremmLife 2 Updated Track Listing on Mike Will Made It's Official Twitter Page Cover Photo". Twitter. Retrieved August 1, 2016.
  15. ^ "CHART WATCH #382". auspOp. August 20, 2016. Retrieved August 20, 2016.
  16. ^ "Ultratop.be – Rae Sremmurd – SremmLife 2" (in Dutch). Hung Medien. Retrieved August 19, 2016.
  17. ^ "Ultratop.be – Rae Sremmurd – SremmLife 2" (in French). Hung Medien. Retrieved August 19, 2016.
  18. ^ "On the Charts". FYIMusicNews. Retrieved November 22, 2016.
  19. ^ "Hitlisten.NU - Album Top-40 Uge 47, 2016". Hitlisten. Retrieved November 30, 2016.
  20. ^ "Dutchcharts.nl – Rae Sremmurd – SremmLife 2" (in Dutch). Hung Medien. Retrieved August 19, 2016.
  21. ^ "Le Top de la semaine : Top Albums Fusionnes - SNEP (Week 46, 2016)" (in French). Syndicat National de l'Édition Phonographique. Retrieved November 22, 2016.
  22. ^ "NZ Heatseekers Albums Chart". Recorded Music NZ. August 22, 2016. Retrieved August 19, 2016.
  23. ^ "Sverigetopplistan - Sveriges Officiella Topplista". Sverigetopplistan. Retrieved November 26, 2016. Click on "Veckans albumlista".
  24. ^ "Swisscharts.com – Rae Sremmurd – SremmLife 2". Hung Medien. Retrieved August 24, 2016.
  25. ^ "Leonard Cohen Remembered on Billboard 200, Sting Debuts in Top 10". Billboard. Retrieved November 22, 2016.
  26. ^ "Rae Sremmurd Chart History (Top R&B/Hip-Hop Albums)". Billboard. Retrieved August 23, 2016.
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