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Standard Deluxe

Coordinates: 32°44′7″N 85°34′25″W / 32.73528°N 85.57361°W / 32.73528; -85.57361
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Standard Deluxe
IndustryGraphic design
Founded1 January 2005 Edit this on Wikidata
FoundersScott Peek
Ed Siegfried
Greg Siegfried
Headquarters
Number of locations
1
ProductsScreen-printed t-shirts
Posters
BrandsWaverly Boogie
OwnersScott Peek
Number of employees
3
Websitestandarddeluxe.com

Standard Deluxe Inc. is a design and silkscreen print shop located in Waverly, Alabama, United States. Standard Deluxe sponsors a live music festival each Spring and Fall called the Waverly "Old 280" Boogie, among many other events throughout the year.

Overview

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Standard Deluxe is a design studio, silkscreen print shop and gallery/retail store based in the small town of Waverly, Alabama (population 145)[1] in East Alabama.[2][3] Scott Peek is the Owner/ President.

Peek began using the silkscreen while still in high school. He worked at print shops throughout junior college, and then at Auburn University, where he graduated in 1987 with a degree in visual design.[4]

The company specializes in screen-printed T-shirts and posters and creates promotional materials for bands and music and cultural events, including the annual Waverly Boogies. Standard Deluxe also creates hand-printed wedding invitations, handbills, display signage and archival serigraph art prints.

Waverly Boogie

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Each year Standard Deluxe hosts a spring music festival "The 280 Boogie," which has been held for 15 years Recently the venue added a fall festival as well – Waverly Fall Boogie.[5][6] The festival has hosted original artists that range from Jason Isbell to The Civil Wars. The event is family-friendly and includes music and regional art vendors and Food Vendors.

History

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In 2000, the Alabama Department of Transportation rerouted U.S. Highway 280 south of the town of Waverly instead of routing the highway through town.[7] If the State of Alabama had gone ahead with its original plan, the town of Waverly would have ceased to exist.[1]

To celebrate saving the town, residents in 2001 decided to hold an annual "Waverly Boogie" (or "Old 280 Boogie"), a multi-cultural festival typically held on the third Saturday in April to exhibit a wide variety of musicians and visual artists. The event is held on the grounds of Standard Deluxe Studios.[7]

Additionally, in 2014, Standard Deluxe hosted its first annual Heart of Waverly Bluegrass Festival.[9][10] Performers included Larry Keel & Natural Bridge, Packway Handle Band, Dread Clampitt, Dead Winter Carpenters, Dooley's Blue Revue and Blackbird Pickers.

References

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  1. ^ a b Malone-France, Katherine (4 November 2013). "Preservation on Full Display at the Old 280 Boogie in Waverly, Ala". PreservationNation Blog. Retrieved 15 September 2014.
  2. ^ Ross, Lainee (December 2013). "There's Nothing Wavering About Waverly". Chattahoochee Heritage Project. Retrieved 15 September 2014.
  3. ^ Taute, Michelle (20 March 2012). "3 Secrets to Standard Deluxe's Success". How Design. Retrieved 15 September 2014.
  4. ^ Woodham, Brian; Blankenship, Allison (30 April 2014). "Standard Deluxe, Hagans ready for Saturday festival". Auburn Villager. Retrieved 15 September 2014.
  5. ^ Nelson, Carla (10 September 2010). "2014 Waverly Fall Boogie". The Corner News. Retrieved 15 September 2014.
  6. ^ Simone, Nathan (27 September 2012). "Standard Deluxe hosts first Fall Boogie". Auburn Plainsman. Archived from the original on 16 September 2014. Retrieved 19 June 2015.
  7. ^ a b Reece, Chuck (August 2014). "Rednecks, Hippies & Graphic Design: The Unlikely Cool of Waverly, Alabama". The Bitter Southerner. Retrieved 10 August 2014.
  8. ^ Landers, Emily (16 April 2014). "Waverly hosts 280 Boogie this weekend". The Corner News. Retrieved 15 September 2014.
  9. ^ Landers, Emily (26 March 2014). "Standard Deluxe to host first Heart of Waverly Bluegrass Festival". The Corner News. Retrieved 15 September 2014.
  10. ^ "Standard Deluxe to host first Heart of Waverly Bluegrass Festival". The Corner News. 26 February 2014. Retrieved 15 September 2014.
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32°44′7″N 85°34′25″W / 32.73528°N 85.57361°W / 32.73528; -85.57361