Steve Sims (entrepreneur)

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Steve Sims
BornJuly 9, 1966
OccupationCEO of Bluefish

Steve Sims (born 1966) is the founder and CEO of the luxury concierge service Bluefish. In 2017, Sims published a book, Bluefishing: The Art of Making Things Happen. Sims grew up in East London and met his wife, Clare, when he was 16 years old.[1]


Sims began his career as a Bricklayer in London.[2] In 1980, Sims started a stockbroker job in London, where he worked for about 6 months.[1][3] Eventually, Sims transferred to Hong Kong where he was fired in 5 days.[3] After losing his stockbroking job, Sims stayed in Hong Kong where he worked as a Doorman for a Night Club in the area, where he went to parties and met their attendees, forming the network that would initially support Bluefish.[3] Sims has arranged many adventures for clients including:

  • Private Dinner for 6 at the Feet of Michelangelo's David
  • Dinners in Italy while being Serenaded by Andrea Bocelli
  • Underwater Tours of the Titanic[4] Through Bluefin, Sims has networked and befriended many powerful people including: Donald Trump, Sting, Andrea Bocelli and Elon Musk.[5] In 2016, Sims landed a publishing deal with Simon & Schuster for his book, "Bluefish: The Art of Making Things Happen".[1] Sims current project features an app called Taste of Blue that offers a more accessible route to unique and luxury outcomes.[1] Sims has been featured in over 30 TV shows, over 60 major publications, and has spoken at many events including Harvard.[5]


Sims founded Bluefish in 1996.[6] In 2003, Bluefish partnered with MBNA to launch its own credit card.[7] In 2004, Bluefish was named the official concierge of L.A. and New York Fashion Weeks.[7][8] In August 2006, Icon International Holdings Inc. signed an agreement with Bluefish Concierge to provide all concierge services for the airline and its travelers.[7] Bluefish Concierge was the official concierge of the Kentucky Derby from 2005-2007.[9]

Education and Personal Details[edit]

Steve Sims did not attend college, and dropped out of school at the age of 15.[10] Sims currently lives in Los Angeles with his wife, Clare, their 3 children, and their dog.


  1. ^ a b c d Conner, Cheryl (2017-10-16). "Bluefish Your Way To Media Success Like Steve Sims". Forbes. Forbes Media, LLC. Retrieved 2018-04-06.
  2. ^ "The Art of Making Things Happen with Steve Sims". Kristy Arnett. Center LLC. 2017-12-04. Retrieved 2018-04-06.
  3. ^ a b c Editorial Staff. "Meet the Modest Man Who Fulfills Billionaires' Dreams But Doesn't Give a Sh*t About Money". NextShark. NextShark Inc. Retrieved 2018-04-06.
  4. ^ Garone, Elizabeth (2017-09-01). "The hidden private experiences of the travel elite". BBC. BBC. Retrieved 2018-04-06.
  5. ^ a b "69: The Art of Making Things Happen with Steve Sims". Daniel Gefen. Daniel Gefen. 2017-03-16. Retrieved 2018-04-06.
  6. ^ Torres, Nichole L. (2004-07-01). "By Special Request". Entrepreneur. Entrepreneur Media, Inc. Retrieved 2018-04-06.
  7. ^ a b c "Icon International Holdings, Inc. Announces The Bluefish as Official Concierge Partner; Bluefish Founder, Steve Sims Joins Board of Directors". Business Wire. Business Wire, Inc. 2006-08-29. Retrieved 2018-03-20.
  8. ^ Hughes, Patrick Michael (2014-02-14). "Fashion Week Trends to Wear Now". DNAinfo. Archived from the original on 2018-04-06. Retrieved 2018-04-06. Cite uses deprecated parameter |deadurl= (help)
  9. ^ "High Profile, World Party Coordinator Steve Sims". Joe Pardo. Solutions LLC. 2017-10-03. Retrieved 2018-04-06.
  10. ^ Taylor, Peter Lane (2016-05-11). "The 5 Keys To Business From The Man With The World's Coolest Job". Forbes. Forbes Media, LLC. Retrieved 2018-04-06.

External links[edit]