StockTouch

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StockTouch
Private
Industry Stock Market Analysis
Founded 2011
Headquarters New York
Key people
Jennifer Johnson
Products StockTouch
Website http://www.stocktouch.com

StockTouch was a visual stock market analysis and tracking app for iPad and iPhone offered by Visible Market, Inc.[1][2] Jennifer Johnson was the founder and CEO of the New York-based company.[3][4][5]

StockTouch was noted for its intuitive, vibrant, game-like interface, was consistently rated in the top finance apps for iPad, and was one of the top 5 stock market apps.[6][7][8][9]

History[edit]

StockTouch was created to give users a visual picture of the overall state of the stock market.[10] It merges real time financial information with data visualization technology.[1][11]

The concept for the app was based on a desire to clarify vast amounts of financial data.[11][12] Johnson noticed a trend among business professionals to move away from desktop tools and towards mobile ones.[4] In response, she initiated the creation of a different, non-linear app which would visually track stock market trends.[6][13] Johnson also hoped that StockTouch would “democratize” financial information and make the stock market more accessible to the general public.[12][14] To that end, Visible Market was a forerunner among tech companies to use game engine technology and animation in the design of its mobile app, with the goal of helping users to visualize and navigate financial data.[15][16]

StockTouch debuted on June 29, 2011 at a cost of $4.99.[1][12] It spent several weeks as the most downloaded paid financial app.[12][17] In order to reach an even wider audience, Johnson announced that with the launch of StockTouch 1.9, the app would be available for free beginning in April 2013.[1][18]

On April 7, 2016, a 'Shutdown Notice' appeared on the web, purporting to come from Jennifer Johnson, advising that as of April 7, 2016, no daily updated information would be available on StockTouch. And in fact that has proven to be reality. No reason was given for this action.[19]

Product[edit]

The StockTouch app provided a dynamic, “at-a-glance” portrait of the stock market.[12][20] The user was initially presented with a screen of organized tiles representing a “tactile heat map” of stock activity.[3][13][21] It tracked thousands of stocks, organized into nine industry sectors: Consumer, Services, Healthcare, Energy, Technology, Financial, Industrial, Materials, and Utilities.[3][22] Users touched the individual tiles, each with a color corresponding to the stock’s degree of positive or negative performance.[3][13][20] Selecting a tile displayed “everything about that stock,” including user-specified time graphs and relevant news items.[3][13] Stock information, provided by Xignite, was refreshed every five minutes.[4][23] StockTouch was hosted by the then cloud computing platform for financial data, NASDAQ OMX FinQloud, which gave users access to the same information as Wall Street traders and executives.[4][24]

Awards and recognition[edit]

  • Reached #1 in Finance Apps, iPad, April 3, 2013[17]
  • App Store Essentials App, 2013[25]
  • Reached #2 in Finance Apps, iPhone, October 5, 2012[17]
  • Apple Rewind, “#1 finance app,” 2011[3][14]
  • Apps Magazine, “Best Work App,” 2011[26]
  • One of “Best 10 Business Apps for iPad”[27]
  • Visible Market, Inc. selected as FinTech Innovation Lab incubator company, 2012[28]
  • Apple Hall of Fame App, December 2012

External links[edit]

References[edit]

  1. ^ a b c d "StockTouch - Visible Market Inc. ? Now in the Top 300 Finance Apps for iPad!". ipad.apptohave.com. March 6, 2013. Retrieved July 13, 2013. 
  2. ^ "Stock Touch". Smmug. December 1, 2012. Retrieved July 13, 2013. 
  3. ^ a b c d e f Arlene Weintraub (August 9, 2012). "Visible Market Catches Wall Street's Eye With Stock-Tracking App". Xconomy. Retrieved July 13, 2013. 
  4. ^ a b c d "Tech Innovators Focus On Big Data". Wall Street & Technology. Retrieved July 13, 2013.  Cite error: Invalid <ref> tag; name "WST" defined multiple times with different content (see the help page).
  5. ^ "Company Overview of Visible Market Inc.". Bloomberg Businessweek. Retrieved July 13, 2013. 
  6. ^ a b "StockTouch Review". Apps With Passion. October 3, 2012. Retrieved July 13, 2013. 
  7. ^ "My Top 24 iPad Apps". Mprove. Retrieved July 13, 2013. 
  8. ^ "StockTouch". Know Your Apps. Retrieved July 13, 2013. 
  9. ^ "10 Best of Stock Apps to Make Money on Your iOS Devices". PandaApp. June 2, 2013. Retrieved July 13, 2013. 
  10. ^ "StockTouch Mobile App's from Visible Market Inc". OSHIMS Blog. March 11, 2012. Retrieved July 13, 2013. 
  11. ^ a b "Stocktouch Issued A Buy Rating From SmartStops.net". Market Daily News. March 13, 2012. Retrieved July 13, 2013. 
  12. ^ a b c d e Erica Ogg (March 6, 2012). "Even in the red, StockTouch makes stock market look good". Gigaom. Retrieved July 13, 2013. 
  13. ^ a b c d Matt Reich (October 7, 2011). "StockTouch: Incredibly Visual Stock Market Monitoring". AppzStorm. Retrieved July 13, 2013. 
  14. ^ a b "Jennifer Johnson". M.O. Retrieved July 13, 2013. 
  15. ^ Chris Abraham (February 22, 2012). "StockTouch built its iOS stock tracker app on a video game engine". Chris Abraham. Retrieved July 13, 2013. 
  16. ^ "Position Sizing: Key to Maximizing Returns". SmartStops.net Blog. Retrieved July 13, 2013. 
  17. ^ a b c "StockTouch". Top App Charts. Retrieved July 13, 2013. 
  18. ^ "StockTouch Adds New PE and Dividend Maps & Goes Free". StockTouch. Retrieved July 13, 2013. 
  19. ^ Johnson, Jennifer: "App Shutdown Notice," stocktouch BLOG. April 7, 2016. (Accessed 2016-05-19.)
  20. ^ a b Lex Friedman (April 11, 2013). "Review: StockTouch is a colorful, creative alternative to Apple's Stocks app". Macworld. Retrieved July 13, 2013. 
  21. ^ "StockTouch / Visible Market Inc.". LinkedIn. Retrieved July 13, 2013. 
  22. ^ "StockTouch Is The Way To Watch The Stock Market On Your iPhone And iPad". October 2, 2011. Retrieved July 13, 2013. 
  23. ^ "Xignite-Powered StockTouch, Top iPad App for Finance, Wows Wall St and Novices Alike". Xignite - Global Financial Market Data On-Demand. April 2, 2011. Retrieved July 13, 2013. 
  24. ^ "Tradier, Inc. Rings the Closing Bell to Celebrate Relationship With NASDAQ OMX FinQloud and Amazon Web Services". NASDAQ. June 18, 2013. Retrieved July 13, 2013. 
  25. ^ "Apple Store". Apple Store. Retrieved July 13, 2013. 
  26. ^ "StockTouch". Download.com. Retrieved July 13, 2013. 
  27. ^ "10 Best Business apps for the Apple iPad!!". ask.com. Retrieved July 13, 2013. 
  28. ^ "Banks and Venture Capital Firms Focus on the Digital Frontier at New York's 2012 FinTech Innovation Lab Demo Day". Accenture. July 18, 2012. Retrieved July 13, 2013.