Sudden Death Records arrived in Canada's burgeoning punk scene in 1978. It was only a part-time label until 1998, when they began to expand further into punk rock music. In keeping with the "Do It Yourself" attitude of its founder Joe Keithley, Sudden Death Records remained a friend to smaller musicians while keeping multi-national record conglomerates at bay. In doing so, they have earned themselves the respect of numerous luminaries within the music industry.
Today, Sudden Death Records remains a popular label and have branched off into other areas of music, focusing not only on punk but also ska, rock, pop and other genres.