Taazi
| Type of business | Privately held company |
|---|---|
| Headquarters | , Pakistan |
| Area served | Worldwide |
| URL | taazi |
| Launched | August 2015 |
Taazi is Pakistan's 1st legal music app and website. Taazi attempts to revolutionize the Pakistani music industry by giving power back to the artists. Taazi is a platform to combat piracy and give local musicians a medium to monetize their music through its unique billing system. Established and upcoming musicians alike have started earning from putting their content on Taazi.[1]
History
Taazi was created, over a 3 years period, by a team of programmers and musicians based in Islamabad. Taazi, founded and run by producer, director and musician Haroon. [2]Taazi is a division of Unicorn Black, a media production and technology company that develops and produces original content.[3] Haroon is also the creator and director of the multi award winning Pakistani animated TV series Burka Avenger.
About Taazi
Taazi is Pakistan's first legal music app and website. Taazi has more than 100,000 songs and more than 2,500 enlisted artists.[4]
The Taazi app has more that 100,000 downloads becoming famous application in the category of Music.[5] [6]Users living in Pakistan as well as abroad can download content by paying through mobile credit and PayPal. 70% of the revenue generated is given to the artists whereas 30% is retained by Taazi.[7][8] Taazi is a platform that connects users with artists.[8] Artists upload their content and subscribers download content legally.
Features
- Personal User Profile
- Share Videos and Songs
- Follow Artists and Friends on Taazi
- Offline Streaming
- Create & Share your favorite playlist
- Invite friends via email to join Taazi
- Get notified by the activities performed on Taazi
- Post comments or like / dislike content on Taazi
- Sign up via Gmail, Email, Facebook, Twitter & Mobile Number
- Add your favorite songs to the queue list
- Chat with your friends to enjoy Taazi social experience
Content Acquisition
Taazi builds a relationship between content creators and end users to create an easily accessible distribution platform.[9] All content on Taazi is uploaded legally. Agreements in place for the most popular Pakistani music content including the following:[10]
- Coke Studio Seasons 1-8
- Nescafe Basement Hits
- EMI Pakistan
- Digital Entertainment World
- Multiple independent record labels having access to thousands of Pakistani songs
References
- ^ "Haroon Rashid launches an online music streaming startup - The Good Times | Unique Pakistan". The Good Times | Unique Pakistan. Retrieved 2016-04-15.
- ^ ""Taazi", Best Way To Listen and Promote Pakistani Music". Localistan Times. Retrieved 2016-04-15.
- ^ Web Desk. "Pakistan's 1st Legal Music Website Taazi.com to be Launched". Brandsynario.
- ^ http://phoneworld.com.pk/taazi-pakistans-first-legal-music-website/
- ^ "Taazi Music App crosses 100,000 downloads on Google Play Store!". Taazi Blogs.
- ^ "Taazi Music App crosses 100,000 downloads on Google Play Store". The Democrate. Retrieved 2016-04-15.
- ^ "A taste of Taazi's resounding success". The Express Tribune. 8 October 2015.
- ^ a b Wes Malik. "Taazi: Pakistan's first online marketplace for music".
- ^ "Stream the night away: Pakistani music goes online - TNS - The News on Sunday". TNS - The News on Sunday. Retrieved 2016-04-15.
- ^ Taazi.com. "Artist Agreement". taazi.com. Retrieved 2016-04-15.