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Taco Tuesday is a custom in many US cities of going out to eat tacos or in some cases select Mexican dishes typically served in a tortilla on Tuesday nights. Restaurants will often offer special prices, for example, "$1 fish tacos every Tuesday night". It is popular in many big cities across the nation and especially popular in the beach cities of Southern California. Taco Tuesday is similar to Happy Hour in that restaurants vary in their participation, hours, and specials offered.
Taco John’s was granted a trademark for "Taco Tuesday" in 1989, and has defended against other restaurants using that phrase (except in New Jersey, where another restaurant trademarked it in 1982).
- Mayyasi, Alex. "The Trademarking of "Taco Tuesday"". Priceconomics. Retrieved 26 September 2016.