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This page should be merged with something like Experiment, as AB tests are experiments. Maybe something like a section explaining recent developments in the digital industry? Please refer also to the discussion in the archive. AB tests are the digital equivalent of Between-group_design and from the experimental design perspective there is nothing that deserves its own wikipedia page.
I have written a section regarding A/B Split Testing for SEO but I don't know why it was rejected everytime. I have given citations but still its not going to work, please let me know what is the problem with the content? Debarup (talk) 06:20, 24 October 2014 (UTC)
As written the article is really about SEO and not A/B testing. I have updated it to say more about the Google approach. Derek farn (talk) 13:43, 24 October 2014 (UTC)
Thank you for the clarification Debarup (talk) 05:36, 25 October 2014 (UTC)
There's no mentions of these variants, e.g. A/A/B to see if the variance between A and B is significant given the difference between A and A, and whether statistically they make any sense. — Ralph Corderoy (talk) 14:49, 27 February 2015 (UTC)