Talk:A/B testing

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Merge Proposal[edit]

This page should be merged with something like Experiment, as AB tests are experiments. Maybe something like a section explaining recent developments in the digital industry? Please refer also to the discussion in the archive. AB tests are the digital equivalent of Between-group_design and from the experimental design perspective there is nothing that deserves its own wikipedia page.

The rest of the story[edit]

I'm not asking a question for discussion here on the talk page, but rather asking for an article improvement.

Consider this scenario:

Web page "A" is seen by 100 people. 50 continue to purchase the product. But the analysis should not end there, because of the remaining 50, 25 come back the next week and purchase the product. Total sales: 75.

Web page "B" is seen by a different group of 100 people. 60 continue to purchase the product. Hurrah, page "B" is victorious! But the obnoxious aggressive advertising of page "B" is so annoying that the remaining 40 vow never to return. Total sales: 60.

How is this accounted for in A/B testing? (talk) 15:54, 1 March 2017 (UTC)

You can set the sales as your conversion objective, so you'll see 75 conversions in Page A and 60 sales in page B, that's a matter of what you are meaning to optimize and it's very important to get this right, optimizing for the wrong metric can be very hurtful to your business.
--Sicarul (talk) 00:10, 1 July 2017 (UTC)

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