Wikipedia talk:WikiProject Marketing & Advertising

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WikiProject Marketing & Advertising (Rated Project-class)
WikiProject icon This page is within the scope of WikiProject Marketing & Advertising, a collaborative effort to improve the coverage of Marketing on Wikipedia. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks.
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Comment on the WikiProject X proposal[edit]

Hello there! As you may already know, most WikiProjects here on Wikipedia struggle to stay active after they've been founded. I believe there is a lot of potential for WikiProjects to facilitate collaboration across subject areas, so I have submitted a grant proposal with the Wikimedia Foundation for the "WikiProject X" project. WikiProject X will study what makes WikiProjects succeed in retaining editors and then design a prototype WikiProject system that will recruit contributors to WikiProjects and help them run effectively. Please review the proposal here and leave feedback. If you have any questions, you can ask on the proposal page or leave a message on my talk page. Thank you for your time! (Also, sorry about the posting mistake earlier. If someone already moved my message to the talk page, feel free to remove this posting.) Harej (talk) 22:47, 1 October 2014 (UTC)

Expert attention[edit]

This is a notice about Category:Marketing & Advertising articles needing expert attention, which might be of interest to your WikiProject. It will take a while before the category is populated. Iceblock (talk) 23:09, 25 October 2014 (UTC)

Help with two articles?[edit]

I'm going to post this on multiple applicable WikiProjects, so my apologies for the cut and paste. I don't really see the purpose in writing a new one for each WP. In any case, I need some help fleshing out the article for Gender Advertisements, the book by Goffman. Long story short, the article was created by a group of students who were sent here with apparently little to no instruction or education about Wikipedia and writing encyclopedia articles, so the page had the standard issues: original research, bad sourcing, tone- the works. I've done enough to show where the book would be notable, but the page does need to be fleshed out to focus on the book's influence on others and a basic outline. I'm not overly familiar with the work, so it'd be better for someone familiar with the work to edit the page. I think that the students probably saw the basic article for gender advertisement, which has similar issues (but better sourcing), and modeled their page after that and after the basic student paper type outline. Both articles could use some work from a savvy editor, if anyone's up for the challenge. I've cleaned out the worst in the book article and threw some sources in, so it has that going for it. Tokyogirl79 (。◕‿◕。) 01:01, 12 December 2014 (UTC)

Christmas and holiday season[edit]

Christmas and holiday season has been proposed to be renamed, for the discusssion, see talk:Christmas and holiday season -- (talk) 05:04, 16 December 2014 (UTC)

Bill Cosby in advertising FAC[edit]

Hi! Just a heads up that I'd greatly appreciate input on this FAC nomination. -- Zanimum (talk) 22:03, 13 January 2015 (UTC)

WikiProject X is live![edit]

WikiProject X icon.svg

Hello everyone!

You may have received a message from me earlier asking you to comment on my WikiProject X proposal. The good news is that WikiProject X is now live! In our first phase, we are focusing on research. At this time, we are looking for people to share their experiences with WikiProjects: good, bad, or neutral. We are also looking for WikiProjects that may be interested in trying out new tools and layouts that will make participating easier and projects easier to maintain. If you or your WikiProject are interested, check us out! Note that this is an opt-in program; no WikiProject will be required to change anything against its wishes. Please let me know if you have any questions. Thank you!

Note: To receive additional notifications about WikiProject X on this talk page, please add this page to Wikipedia:WikiProject X/Newsletter. Otherwise, this will be the last notification sent about WikiProject X.

Harej (talk) 16:57, 14 January 2015 (UTC)

Category:Streisand effect[edit]

Category:Streisand effect, which is within the scope of this WikiProject, has been nominated for deletion. If you would like to participate in the discussion, you are invited to add your comments at the category's entry on the Categories for discussion page. Thank you.RevelationDirect (talk) 02:12, 12 March 2015 (UTC)

Help with a student draft?[edit]

Recently a student posted an article to the mainspace, which I've moved to the draftspace at Draft:Racial stereotyping in advertising. It was a little rough around the edges and needs a lot of work, but it's an extremely good topic that has the potential to be a fairly high importance article- enough to where I'm actually surprised it isn't already on Wikipedia. I'll try to get on and help them later, but this article really needs a lot of TLC and patient editors that can work with students. I don't think that you'll have to take them by the hand or anything, just occasionally explain why you're doing what you're doing. I'm going to post this in another WP as well, since it covers a few different areas. Tokyogirl79 (。◕‿◕。) 11:01, 1 April 2015 (UTC)


The Brochure article needs a lot of improvements. Qwertyxp2000 (talk) 07:48, 13 May 2015 (UTC)

Suggested retail price listed at Requested moves[edit]


A requested move discussion has been initiated for Suggested retail price to be moved to List price. This page is of interest to this WikiProject and interested members may want to participate in the discussion here. —RMCD bot 22:33, 28 May 2015 (UTC)

Pageview stats[edit]

After a recent request, I added WikiProject Marketing & Advertising to the list of projects to compile monthly pageview stats for. The data is the same used by but the program is different, and includes the aggregate views from all redirects to each page. The stats are at Wikipedia:WikiProject Marketing & Advertising/Popular pages.

The page will be updated monthly with new data. The edits aren't marked as bot edits, so they will show up in watchlists. You can view more results, request a new project be added to the list, or request a configuration change for this project using the Tool Labs tool. If you have any comments or suggestions, please let me know. Thanks! Mr.Z-man 23:21, 8 July 2015 (UTC)

Media inventory listed at Requested moves[edit]


A requested move discussion has been initiated for Media inventory to be moved to Advertising inventory. This page is of interest to this WikiProject and interested members may want to participate in the discussion here. —RMCD bot 17:30, 30 September 2015 (UTC)

To opt out of RM notifications on this page, transclude {{bots|deny=RMCD bot}}, or set up Article alerts for this WikiProject.

Media space (advertising) listed at Requested moves[edit]


A requested move discussion has been initiated for Media space (advertising) to be moved to Advertising inventory. This page is of interest to this WikiProject and interested members may want to participate in the discussion here. —RMCD bot 21:01, 1 October 2015 (UTC)

To opt out of RM notifications on this page, transclude {{bots|deny=RMCD bot}}, or set up Article alerts for this WikiProject.

Proposed merge: Real-time bidding into ad exchange[edit]

I've proposed merging Real-time bidding into ad exchange, since real-time bidding is what ad exchanges do. Comments? John Nagle (talk) 21:02, 28 October 2015 (UTC)

General cleanup in online advertising.[edit]

After a big dispute at WP:AN/I#Programmatic_Media, some changes are underway:

Overall, the subject of online advertising has lots of good information, but insufficient overview for the casual reader. Consider as an audience the high school student or journalist trying to understand how online advertising works. Most of the articles seem to be addressed to people in the industry. Anyone want to write some introductory material? Thanks. John Nagle (talk) 21:10, 28 October 2015 (UTC)

Article assessment backlog cleared[edit]

I am pleased to announce that as of 8:00 GMT, November 1, 2015, Category:Unassessed Marketing & Advertising articles stands empty. The project reached its high water mark of about 130 unassessed articles during the summer of 2014. During the summer and autumn of 2015, the project pulled in a number of articles including Billboard, BonziBuddy, Cidade Limpa, Click-through rate, Coolhunting, Copywriting, Creative director, Faith Popcorn, Fred the Baker, Graffiti, Grand cru (food and drink), House Hippo, Jingle, Loyalty program, Parody advertisement, Pinkwashing (breast cancer), Promotion (marketing), Publicity, Ron Popeil, Sex in advertising, Town crier, and Valdivieso advertising sign, just to name a few. If you'd like to find articles on which to work, feel free to peruse Category:WikiProject Marketing & Advertising articles or browse the project's popular pages list. -- DanielPenfield (talk) 08:01, 1 November 2015 (UTC)

That is a fantastic achievement for a wproj marked as semi-active. I wonder if you care to make this announcement on wproj-business-talk? Ottawahitech (talk) 14:40, 6 January 2016 (UTC)please ping me


Dear advertising experts: This draft is about a company that is involved in targeted advertising. There are lots of references, but I'm not very good at separating out reliable sources from adspeak. Perhaps someone here can recognize inappropriate references and delete them, or at least tell if this is a notable company.—Anne Delong (talk) 16:34, 24 December 2015 (UTC)

Article alerts added[edit]

Please see Wikipedia:WikiProject_Marketing_&_Advertising#Article alerts. Ottawahitech (talk) 14:33, 6 January 2016 (UTC)please ping me

Popular pages[edit]

I see this project has Wikipedia:WikiProject Marketing & Advertising/Popular pages -- should this be added to the main page? Ottawahitech (talk) 14:47, 6 January 2016 (UTC)please ping me

Merge request[edit]

I would propose a rapid merger of Unique visitor and Unique user, both in this Wikiproject's purview. The larger, more detailed of the two (Uu) states repeatedly that the two are synonymous, and the smaller of the two articles (Uv) is very short and based on a single source. Transfer of the content should be fast and simple, with addition of a sentence that Uu is (it appears) more often used my the coding communities, and Uv by business/marketing individuals. Cheers. Le Prof User:Leprof_7272 Leprof 7272 (talk) 16:17, 11 January 2016 (UTC)

Notice of Neutral point of view noticeboard discussion[edit]

Hello. This message is being sent to inform you that there currently is a discussion at Wikipedia:Neutral point of view/Noticeboard regarding an issue with which you may have been involved. The discussion is about the topic South of the Border (attraction). Thank you. --Labattblueboy (talk) 18:35, 11 January 2016 (UTC)

Help with Ogilvy & Mather[edit]

Hi there. A few weeks ago, I proposed a new Major work section on the Ogilvy & Mather Talk page to replace the Notable campaigns section that currently appears in the article. Only three campaigns are included in the article right now, so I expanded the material to encompass more clients and work, particularly any campaigns that have their own Wikipedia articles.

I prepared the draft on behalf of Ogilvy & Mather and have a financial conflict of interest, so I would like to find other editors to review my work. I thought editors here might be interested since the article falls under the scope of this project. To be clear: I will not make any edits myself and prefer that someone else move my draft to the live article if it appears to be an improvement. I welcome feedback or changes if there are any. Thanks! Heatherer (talk) 00:57, 15 January 2016 (UTC)

Seeking feedback on new article[edit]

I just created a new article about my employer, Team One (advertising agency). I recognize that my conflict of interest may be a concern, and am seeking an independent review of whether I have succeeded in adhering to the neutral point of view. -PenaCynthia (talk) 21:50, 1 February 2016 (UTC)

PenaCynthia, I have reviewed the article Team One (advertising agency) and it seems to be articulated from a neutral point of view. However, in accordance to the WP:CONFLICT policies, you might consider going through the following article -
Happy Editing..!! Sanket Edits Wiki (talk) 10:54, 10 February 2016 (UTC)

Thanks for the feedback and sharing this link. I'll definitely review it in details. PenaCynthia (talk) 18:29, 10 February 2016 (UTC)

iVote - Super Bowl 50 TV ratings[edit]

Input is welcome in the poll on the Super Bowl 50 talk page, which stemmed from this discussion above it. Rowssusan (talk) 05:15, 13 February 2016 (UTC)

Article assessment surpasses 5000[edit]

As of this writing (February 13), the total number of articles tagged with {{Wikipedia:WikiProject Marketing & Advertising}} exceeds 5000 for the first time. By contrast, one year ago the article count stood at 386, and two years ago the article count stood at 205. If you'd like to find articles on which to work, feel free to peruse Category:WikiProject Marketing & Advertising articles or browse the project's popular pages list. -- DanielPenfield (talk) 07:07, 13 February 2016 (UTC)

Peer-to-peer marketing[edit]

There appear to be a number of hits that come up in a google search for peer to peer marketing, or P2P marketing, so it appears to this non-marketing person that the term is (widely?) used.

However, there seems not to be, at present, a link to which one can go on Wikipedia to get the concept explained. I did searches for both terms and came up blank.

Am I missing something, and there is an existing marketing article or articles where the concept is explained, perhaps under another name? Or might this be something that Wikipedia just doesn't have any article content on at present, for whatever reason, whether because the concept is not that important, or verifiably sourced, or because no editor may have had the time or made the choice to build such content? Any answer is fine; I'm just wondering, as I used the term in an article I was developing today (based on the non-wiki sources and explanations). Cheers. 00:25, 17 March 2016 (UTC)

Reputation management[edit]

Just an FYI that this article was used for a school assignment last semester, needs cleanup. valereee (talk) 16:16, 17 March 2016 (UTC)

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There are up to 30 one-year ASP accounts available to experienced Wikipedians through this partnership. To apply for free access, please go to WP:ASP. Cheers! {{u|Checkingfax}} {Talk} 21:32, 25 March 2016 (UTC)

Requesting help updating company info[edit]

Hello, My name is Madison ( I have submitted an edit to the page (,_LLC) and was wondering if someone wouldn't mind reviewing and incorporating the proposed changes to improve the page. The changes are very simple: fixing key facts and figures in the infobox, including the CEO and number of employees, and some uncontroversial phrasing changes to the introduction text. I'm following Wikipedia's guidelines by requesting this here (due to a COI) and also because this group is focused on marketing and advertising. Please let me know if you have any questions about the proposed revisions. MadisonfromStanding (talk) 21:25, 14 April 2016 (UTC)

requesting help on USP article[edit]

The Unique Selling Proposition is still tagged at Start-Class on the quality scale. In response to an almost 5 year old template: no citations in section, added at least one citation for each slogan to verify it's existence, wording, and help the reader increase understanding. Also, attempted to make section intro text more encyclopedic to encourage reading to go further. Especially calling back to earlier passage identifying real "benefit" as essential to the structure.

Help with either having citations for, or removing, opinion that USP has actually been replaced by "positioning". Talk page has more on that.

Eturk001 (talk) 22:57, 11 May 2016 (UTC)

Content recommendation[edit]

I've redirected this term to Contextual advertising. I hope it is the right target. What do you think? --Piotr Konieczny aka Prokonsul Piotrus| reply here 05:13, 25 May 2016 (UTC)

MDC Partners[edit]

Hello! I'd like for another editor to review a new article draft I submitted last week for the advertising holding company MDC Partners. The draft essentially just expands on what is already in the entry, especially the company's history, organization, and its partners and services. I left a message on the Talk page with more details and a link to the draft here, but haven't had a response yet. I prepared the draft on behalf of MDC Partners, so I will not make any changes myself due to my financial conflict of interest. Looking forward to feedback from editors here! Thanks! Heatherer (talk) 14:24, 4 August 2016 (UTC)

GAR of David Meerman Scott[edit]

David Meerman Scott, an article that you or your project may be interested in, has been nominated for a community good article reassessment. If you are interested in the discussion, please participate by adding your comments to the reassessment page. If concerns are not addressed during the review period, the good article status may be removed from the article. BlueMoonset (talk) 04:05, 21 August 2016 (UTC)

Under your jurisdiction?[edit]

I am not a member of your project, but I stumbled across Guilt-Free Consumption, which seems like it may fall under this WikiProject's Scope. The page has some pretty large stylistic problems, but a lot of effort seems to have gone into making it. Just letting you all know, as I can't figure out how to tag it as of interest to your Project (for article statistics/categories). Happy editing. -- 2ReinreB2 (talk) 23:51, 19 September 2016 (UTC)