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Talk:Business–IT alignment

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Tone

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I left a tone template on the page. The article as it currently reads is still a too 'buzzwordy'. Without the implication that it should be dumbed down, it should still be written in more "normal" English. Martijn Hoekstra (talk) 15:15, 6 December 2007 (UTC)[reply]

Is This Even a Valid Topic

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IT is an identifiable area in an organization, for the most part, if you overlook the vast amount of "Shadow IT," IT-like personnel and activities not part of the formal IT organization. But what exactly is "the business?" If you were to ask someone in IT what part of the organization they support, they would likely answer "IT (or some part of it)." But if you asked the same question of anyone else in the organization, they would surely not say, "I'm the business." No one uses that identification except IT. But IT is part of the business, just liker finance, HR, manufacturing and legal. None of these groups is particularly aligned with each other.

IT brought this on themselves by creating this false division between IT and "the business" and acting accordingly - us and them. But the solution is to recognize IT as just one more component of an organization and drop this false notion that it is separate and special. IT needs to recognize that "The Business" is composed of many groups with different requirements and cultures. Neil Raden (talk) 13:34, 15 June 2011 (UTC)[reply]


Criticism

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It should be noted that IT/BA was a topic which got hyped in the 90s. IT/BA was desperately needed to "proof" that IT (and Information Systems Research) delivers value to the company. However, that failed at least if you consider the history of Kodak which was the leading example of IT/BA... and now they are dead because they overslept the digital age. IT/BA propagates a dualisitic view on the company (IT vs. Business). However, today almost all "Business" is "IT" and vice versa (in the sense that almost all business activities require some level of IT usage). Why is there no topic like Accounting-Business Alignment or Marketing-Business Alignment? Therefore i would argue to include a section about the criticism IT/BA faces in the scientific community.

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Promotional Language

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Some statements promote the concept of B/I alignment without providing concrete information, such as the claim that B/I alignment leads to, cite: "Business–IT alignment (B/I alignment) is a process in which an organization uses information technology (IT) to achieve business objectives, such as improved financial performance, marketplace, PR, and any other aspect that could be a factor for a company to get succeeded. It is the ability of IT to produce business value which means the process of establishing an environment where both IT and business professionals are capable of working together in order to achieve common goals in any specific area of work".

This version below, in my opinion, is devoid of any surreptitious advertising elements and meets Wikipedia's criteria:

Business-IT Alignment

Business-IT alignment, or B/I alignment, is all about syncing up a company's technology with its bigger goals and strategies. The idea is to use IT to make the business run smoother, be more competitive, and ultimately succeed. Here’s how it helps:

  • Financial Performance: IT can streamline operations, cut costs, and even unlock new revenue streams.
  • Market Presence: By using smart tech solutions, companies can improve customer experiences, stand out from competitors, and reach a wider audience.
  • Public Relations (PR): Tech-driven strategies help businesses build a strong brand and maintain a good reputation.
  • Overall Success: IT becomes a key part of achieving business goals, turning technology into a powerful tool for growth.

At its core, B/I alignment is about fostering a strong partnership between IT teams and business leaders. This collaboration ensures that technology investments pay off by driving real business value and helping the company achieve its mission. Mbakun (talk) 14:25, 22 September 2024 (UTC)[reply]

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