Talk:Buying center

Business Mid‑importance

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Marketing & Advertising Mid‑importance

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Involvement of top management

I would question whether top management are necessarily involved in every buying center, although I appreciate they would be involved in the most significant and strategic purchasing decisions being made by businesses. There is certainly no "of course" about it. What does the relevant literature say about the involvement of organisations' top tier of management in their buying centers? BobKilcoyne (talk) 04:01, 9 September 2024 (UTC)[reply]