Talk:Domain parking

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Domain Marketplace[edit]

This article doesn't mention cyberspeculation, which is the primary use of domain parking: Speculators buy the names in hopes of being able to resell them later to organizations that need a domain. They routinely expect 4 figures for .org domains, and 5 or 6 figures for .coms. This is akin to cybersquatting in its deleterious effects on consumers (like spam) but is not illegal because it is a preemptive act rather than an example of trademark infringement. It still represents a purely parasitic practice because it raises the costs to consumers (by increasing overhead of service providers) without providing them any benefit whatsoever. — Preceding unsigned comment added by 67.176.60.220 (talk) 23:04, 11 May 2014 (UTC)

What about domain parking (e.g. by Sedo) solely for selling-on in a 'domain marketplace' where the price of acquiring a parked domain is set comparably to the cost of dispute resolution by the TLD registrar? Nothing in the article on this page about such worldwide and widespread practice of monetization without even need for advertising. I am also surprised how sparse this page is overall, and that there are few talk additions since 2009. That may be explained by the likelihood that advertising revenue from parked domains has now dried up, as most internet users arrive at sites via search engines or links, so would never end up at a parked domain unless it was one they were interested in acquiring… 213.205.228.247 (talk) 04:47, 16 December 2015 (UTC)

[Added comment before spotting above, now re-organized into post-2013 (this section) and pre-2010 (everything else). Changed importance from low to mid, this issue impacts anyone wishing to add online presence to their organization] 213.205.228.247 (talk) 04:47, 16 December 2015 (UTC)

Sedo is not simply used for selling domain names. It also provides one of the largest PPC monetisation systems for undeveloped domain names where registrars can park undeveloped and unused domain names. These registrar parked domain names are not present on Sedo's nameservers but are still on the registrar's own nameservers and monetised by the inclusion of some Javascript code in the domain's page which loads PPC advertising. These domain names are typically registered as brand protection or for future development rather than just for speculative purposes. PPC parked domain names are now excluded from most search engines by default. However some of these PPC parked domain names will get type-in traffic from people just typing the domain name into the browser's address bar. This type-in traffic can produce revenue. Most TLDs evolved a dispute resolution policy and mechanism to deal with the issues of potential cybersquatting. Cybersquatting has its own article on Wikipedia. Jmccormac (talk) 09:08, 16 December 2015 (UTC)

Only book citation equates Domaineering with Cybersquatting[edit]

I've moved the Domaineering section to the Talk page because the only citation given for Domaineering equates "Domaineering" with Cybersquatting.
Page 7-8 Section 7.02A "(In these instances,) one party, the so-called cybersquatter, registers the trademarks or trade name of a third party with the intent of selling the domain name to the legitimate trademark or trade name owner, or in order to otherwise profit from the legitimate owner's mark in a practice known as "domaineering".".

-- moved section --

Domaineering[edit]

Domaineering is the web-based marketing business of acquiring and monetizing Internet domain names for their use primarily as an advertising medium rather than as intellectual property investments for resale as in domaining. In essence, the domain names function as virtual Internet billboards with generic domain names being highly valued for their revenue generating potential derived from attracting Internet traffic hits. As with traditional advertising, domaineering is part art and part science. Often to be the most effective as advertising tools, the domain names and their corresponding landing pages must be engineered or optimized to produce maximum revenue which may require considerable skill and good knowledge of search engine optimization (SEO) practices, marketing psychology and an understanding of the target market audience. Domaineering generally utilizes a firm offering domain parking services to provide the sponsored "feed" of a word or phrase searched for thus creating a mini-directory populated largely by advertisers paying to promote their products and services under a relevant generic keyword domain. Occasionally content is added to develop a functional mini-website. Domaineers and some of those who advertise online using keywords believe domaineering provides a useful, legal and legitimate Internet marketing service while opponents of domaineering decry the practice as increasing the ubiquitous commercialization of the world wide web. Domaineering is practiced by both large companies who may have registered hundreds or even thousands of domains to individual entrepreneurial minded domaineers who may only own one or a few.[1]
-- moved section --
The book citation is completely at odds with the section above and essentially defines "domaineering" as cybersquatting. Jmccormac (talk) 07:15, 2 April 2015 (UTC)


Misc (2006-2008)[edit]

Why would a school network block this kind of site? I would like it if this answere could be included in the article. Is it Damaging to a network system? Does it slow down the A Network Browser? Ian.Lahlum 19:32, 13 December 2006 (UTC)Ian.L

Because it's just ads and serves no purpose to the end user. -Indolences 00:11, 19 February 2007 (UTC)

As the answer to the above question. I think the problem is not the advertising. Redirection is a normal method used by a lot of websites including adult websites. some administrators prefere to block all redirections pessimistically. Some browsers also stop redirections in their default settings. that may be the case there too. —Preceding unsigned comment added by 60.241.1.247 (talk) 06:11, 2 September 2007 (UTC)


Some information that I believe is missing from this page, is how search engines see parked domains. If one website has two domains pointed towards it(one parked, and one normal), can search engines detect which one is the parked one and which one is the "normal" domain? Ashton.Sanders (talk) 00:49, 8 August 2008 (UTC)

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  1. ^ Brookman, Adam L. (1999). Trademark Law: Protection, Enforcement, and Licensing. Aspen Publishers Online. pp. 7–13. ISBN 978-0-7355-0649-7.