Talk:Landing page optimization

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Copy editing and restructuring[edit]

Introductory paragraph
- Reformatted to explain landing pages.
- Removed the last two sentences, as they are mentioned later in the article.
First two sections (target-based and experimentation-based LPO) merged into a single section.
LPO based on targeting
- Changed the bulleted list to a numbered list.
- Improved formatting.
LPO based on experimentation
- Changed the bulleted list to a numbered list.
- Improved formatting.
- Removed the last sentence from the closed-ended item because those topics are discussed later in the article.
Created a new section for experimentation-based LPO.
Described generic A/B testing.
Pros/cons renamed to advantages/disadvantages.
Moved MVLPO to its own article, as there is more information on that subject than A/B testing or total-experience testing.
Sorted the "See also" list and corrected the capitalization.
Moved the "References" section below the "See also" section.
Internal links added
- 1998, 2003, 2004
- A/B testing
- advertisement
- ATG
- Blue Martini Software
- browsing
- campaigns
- click-through
- demographic
- e-commerce
- FAQ
- GIGO
- Internet marketing
- IT
- JavaScript
- landing page
- LEGO
- predictive analytics
- press releases
- seasonality
- segmentation
- tagging
- targeting (advertising)
- touchpoints
- webpage
- website

Gmazeroff (talk) 15:23, 20 June 2008 (UTC)[reply]