Talk:Morinda, Inc./Archives/2020

Trying to correct out-of-date information

Hello! I've been involved in research about Morinda for a long time, and I know that a lot of information in this article is out of date or inaccurate. I've been trying my best to make corrections, but I guess I'm not doing a good enough job. Here are some examples of inaccurate information and the corrections that need to be made:

"formerly known as Tahitian Noni International and Morinda Bioactives, a subidiary of Morinda Holdings, Inc." -Morinda is actually a subsidiary of a Colorado-based company called New Age Beverages Corporation. The merger happened in December 2018. And the company is now known as Noni by NewAge.

"...based in Provo, Utah..." -The company's headquarters are in American Fork, Utah. Not Provo.

"Morinda has approximately 700 employees around the world, with about 350 in the United States" -The company actually has more like 1400 employees around the world with about 450 in the United States

"They claim total yearly sales in the range of $500 Million yet do not publish any of the earnings publicly" -As part of a publicly traded company, they actually do report revenue publicly and it's in the range of $230 Million, not $500 million

A lot of this information needs to be reflected in the info box as well.

Oh and one more thing: Info box says key people are Kerry O. Asay, John Wadsworth, Kelly Olsen, Kim Asay and Stephen Story. Those are the original founders of the company, but none are involved in the company anymore. The key executives now are Brent Willis (CEO), Greg Gould (CFO), Julie Garlikov (CMO) and David Vanderveen (COO).

There are lots of sources I used for all of the above information in my edits, but the editor Rhode Island Red said "sources lacking." I don't know what that means or why that would be the case.

Please let me know how I can help!

Basketballadam (talk) 16:53, 6 March 2020 (UTC)

(1) To revise revenue claims, the executive management roster, or number of employees, WP:RS would be needed but were not provided in your revision. (2) According to the Morinda homepage, the company is still called Morinda, Inc. (3) Direct Selling News and company press releases are, in almost all cases, not acceptable sources. (4) Membership in the Direct Selling Association (an MLM political lobbying group representing MLM companies) is trivial and does not merit inclusion; doubly so in the lead. (5) The company's homepage URL remains www.morinda.com. (6) Ecowatch is not a reliable source. (7) The detail on patents was inappropriately based on a WP:PRIMARY source and isn't relevant. (8) The change of HQ to American Forks seems OK. I suggest you propose any changes you want to make to the article here on the Talk page, along with appropriate sources. I also advise you to refer to WP:SPA and WP:COI. Rhode Island Red (talk) 21:12, 6 March 2020 (UTC)

This is great. Thank you. Trying my best to be a responsible contributor to this community. Thanks for your patience. Just a few more questions and responses about your numbered list above: (1) I will look for sources, but I'm curious how this information was published without a source in the first place? (2) Yep, you're right. The legal name is Morinda, Inc. even though they do business as Noni by NewAge. (3) Curious why direct selling news isn't considered a reliable source? I guess I just assumed they were a source of industry news and didn't have an agenda. (4) Fair enough, but isn't "trivial" subjective? Who gets to decide what's trivial and what isn't? (5) morinda.com is active, but they promote noninewage.com (which redirects to morinda.com--so no change needed). (6) Okay, but I would love to know why. Just for my own education. (7) This confuses me. The patents exist. I did a search on the USPTO database and found dozens. Would those sources work? (8) Thanks! But why wasn't this given the same scrutiny as other changes? Again, just trying to learn. I'll take a look at the WP articles you linked. Thanks again! Basketballadam (talk) 22:17, 6 March 2020 (UTC)

You're welcome. Happy to help. (1) It probably shouldn't have been included without a source; it's gone now for the most part. (3) DSN is a trade rag that does not meet the criteria for WP:RS; sources such as well-recognized newspapers/journalism, journal reviews, government bodies, reputable independent research organizations etc. are what we shoot for. (4) The DSA is a lobby group for the MLM industry -- it is an objectively unreliable source and membership in the DSA is not noteworthy, and it most certainly did not belong in the WP:LEAD; if you dispute that, you can try using one of the resources available at WP for a second opinion, but you can rest assured the answer will be the same. (6) Read WP:RS and if you still have lingering doubts about a source, try the reliable source noticeboard. One look at the articles on the site make it clear that it is not a reliable objective journalistic source. It's a moot point now anyway because I added a reliable government source with details about the juice's composition. (7) We don't include details about patents because they are not inherently noteworthy and have not been discussed by a reliable WP:SECONDARY source. (8) Dunno. Irrelevant. Cheers! Rhode Island Red (talk) 23:28, 6 March 2020 (UTC)