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it would be helpful to discuss also typical lead status and ratings (such as hot/warm/cold). (maybe with hints what is used by the mayor CRM software solutions).

It would be even more useful if we were actually given a definition of the term 'lead' (which is what I was actually looking up). At the moment the article looks like a block of text copied straight from the middle of a chapter from some university business course book. We could do with a bit of formatting here, and maybe an introduction! 1812ahill (talk) 19:52, 30 May 2011 (UTC)[reply]

New comment: I've looked this up because of controversial (scam) use of "lead gen" - a term I knew nothing about. It would be good to include a portion describing controversial 'scam' uses on internet of 'lead gen' tactics, for example in games played by many Face Book users on FB. Thanks! 70.56.245.8 (talk) 04:50, 1 September 2011 (UTC)[reply]

Merge Lead generation here

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The following discussion is closed. Please do not modify it. Subsequent comments should be made in a new section. A summary of the conclusions reached follows.
Minimal discussion, almost two years since last input. No consensus for merging.

Lead generation is a thin ad listing so can painlessly be replaced with a redirect to this article. Hcobb (talk) 19:18, 22 November 2011 (UTC)[reply]

Lead generation is a sales and marketing activity, sales leads are the outcome. As such, they should remain as separate articles.

The discussion above is closed. Please do not modify it. Subsequent comments should be made on the appropriate discussion page. No further edits should be made to this discussion.
I went ahead with the merge because this page was completely barren. —Asgardiator Iä! Iä! 21:37, 11 September 2015 (UTC)[reply]