Talk:Touchpoint

Brands Mid‑importance

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Business Mid‑importance

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Marketing & Advertising Mid‑importance

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English[edit]

The English in this article needs much attention - "respectively" is used wrongly here (it's not the same as the German "resp.", nor always "bzw."), "A ROI" should be "An ROI". Etc. The problem is, it casts doubt on whether "touchpoint" is really a genuine English term. The mistakes are indicative of the usual incorrect assumptions about foreign words in German, i.e., that they are the same in English! Maelli (talk) 11:07, 10 May 2011 (UTC)[reply]

Reads like a hidden advertisement, all references link back to two german companies. 185.51.65.87 (talk) 09:54, 29 July 2015 (UTC)[reply]

Agreeing with both comments, except for the "hidden" part. That this huge chunk of verbiage should appear only in German and English does indicate it's likely fabricated nonsense.

Where/when did the term originate? Who first used it? In what context? Was its coining necessary to fill a previously extant understanding gap? Why?

Lacking such fundamental (literally!) clarity, it's a poor excuse for an article, arguably a bloated sort of Stub class, possibly posted here only to bolster some consultant's fee schedule: "see, it IS a real thing -- it's on Wikipedia!!"

It's also yet another entry that deems necessary to drag in every precedent, antecedent, and facet of the core concept. On Wikipedia, this often seems to broadcast that such "anchors" of fact largely don't exist and are tenuous at best. That alone suggests that it's all nonsense and hand-waving.

IMO, totally fair game to have all the siderial explication chopped off, reduce length by about 90%, then add proper referencing to what bones remain. Anyone who's using this article to pad their paycheck should overhaul it before I return with a machete.
Weeb Dingle (talk) 17:18, 9 April 2017 (UTC)[reply]

Harvard Referencing[edit]

Is it okay for an article to use the Harvard referencing style like this? It seems completely out of line with the rest of Wikipedia. Jtaylor100 (talk) 12:35, 23 October 2018 (UTC)[reply]

Addendum out of nowhere[edit]

This was glued to the last paragraph without any clarification of context. Maybe some parts could be reused:

Data is collected from various touchpoints designed to find customer behaviour and trends within the specific area. This data is examined and researched giving certain advantages to brands when selecting a target market or producing new products.^[1] This has become a dominant method for marketing when looking at where and when to advertise for example what time to put certain advertisements on television or where to put various billboard signage. This approach enhances customer experience and gives both feedforward and feedback when looking at a business to consumer relationship.

Due to the fact that there are so many touchpoints in which a business can use, it is very important that they are careful and make ethical decisions when marketing and advertising. Unethical practise can have a negative impact on certain ethnic groups or cultures. Certain touchpoints can have major effects on children as the power of visual learning is very strong at a young age (Murphy, 2013).^[2] Children do not have the intellectual ability to receive many adverts in a mature manner, while being conscious to what it really is they are viewing (Nefat, Dujmović, 2012).^[3] Therefore, companies are urged not to advertise unethically and in some countries there a certain laws to prevent such advertising.

References

^ Romano, N., Biancaniello, S., Dougan, K., Mayers, S., Scholey, E., & Janssen, J. (2007). U.S. Patent Application No. 11/828,911.
^ Murphy, S. J. (2013). The power of visual learning and storytelling in early childhood education.
^ Nefat, A., & Dujmović, M. (2012). CHILDREN’S ADVERTISING ON TELEVISION AND THEIR CONSUMER SOCIALISATION: PARENTS’ATTITUDES. Ekonomska istraživanja, 25(1), 176-190.

[1] Romano, N., Biancaniello, S., Dougan, K., Mayers, S., Scholey, E., & Janssen, J. (2007). U.S. Patent Application No. 11/828,911.

[2] Murphy, S. J. (2013). The power of visual learning and storytelling in early childhood education.

[3] Nefat, A., & Dujmović, M. (2012). CHILDREN’S ADVERTISING ON TELEVISION AND THEIR CONSUMER SOCIALISATION: PARENTS’ATTITUDES. Ekonomska istraživanja, 25(1), 176-190.

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