TeachersCount is a U.S. 501(c)(3) non-profit organization founded in 2001 by Diana Burroughs, who became the organization’s Executive Director, and Dini von Mueffling, who became a Board member. Its mission is to promote the teaching professions and to provide resources to teachers. The offices of TeachersCount are located in New York City.
The campaign consists of full-page print public service announcements in major mass-market magazines. Each features a celebrity and his or her favorite teacher. The campaign is supported by Time Inc., which has donated the ad space, and Jones New York In The Classroom, which covers the production costs of the ads.
The contest invited middle school students to nominate their favorite teachers by writing essays called, “Why My Teacher Is a Super Hero.” The winning teachers and the students who nominated them appeared in a special-edition Marvel comic book that featured teachers as Super Heroes.
TeachersCount has had a partnership with Hallmark Cards since 2005 that involves providing teacher-appreciation e-cards and teacher appreciation ideas online.