Tex McCrary

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Tex McCrary
Tex & Jinx
Born John Reagan McCrary, Jr.
(1910-10-13)October 13, 1910
Calvert, Texas
United States
Died July 29, 2003(2003-07-29) (aged 92)
New York City, New York
United States
Nationality American
Education Yale University
Phillips Exeter Academy
Occupation journalist, P.R. specialist, inventor of the talk show genre for television and radio
Political party Republican
Spouse(s) Sarah Brisbane, daughter
of Arthur Brisbane
Jinx Falkenburg

John Reagan McCrary (October 13, 1910–July 29, 2003), better known as Tex McCrary, was an American journalist and public relations specialist who invented the talk show genre for television and radio, and appeared on radio and TV with his wife, Jinx Falkenburg.

Life and career[edit]

Born in Calvert, Texas, McCrary graduated from the Phillips Exeter Academy in 1928[1] and from Yale University in 1932, where he served as chairman of campus humor magazine The Yale Record.[2] He was a member of both Delta Kappa Epsilon fraternity and Skull and Bones, where his club nickname was "Sancho Panza".[3]:125[4]

McCrary was interviewed by newspaper editor Arthur Brisbane while McCrary was editor of the Yale Record. Brisbane hired McCrary for the New York Daily Mirror after his graduation in 1932.

In 1934, McCrary married Brisbane's daughter Sarah. During their honeymoon in the Bahamas, McCrary designed the format of the Daily Mirror tabloid, which he was to edit until he joined the US Army Air Corps (later the US Air Force) in a PR capacity. He flew many bomber sortes with the 8th Air Force until involvement in the invasion of Sicily and later the execution of Mussolini. McCrary was then tasked with putting together a team of photographers to record the worst damage by bombing in Europe with the purpose of justifying the use of the atomic bomb in Japan. With his crew, he landed in Japan before the Japanese surrender in a B-36 called The Headliner to record the effects of those bombs.

A staunch Republican, McCrary played a major role in convincing Dwight Eisenhower to run for the U.S. presidency in 1952.[4] According to Richard Kluger's The Paper, McCrary was responsible for John Hay Whitney's purchase of the former The New York Herald Tribune.[5] He died in New York City.


  1. ^ Phillips Exeter Academy Alumni Records
  2. ^ Kelly, Charles J. (2009). Tex McCrary: Wars-Women-Politics, An Adventurous Life across the American Century. Lanham, Maryland: Hamilton Books. p. 6.
  3. ^ Robbins, Alexandra (2002). Secrets of the Tomb: Skull and Bones, the Ivy League, and the Hidden Paths of Power. Boston: Little, Brown. ISBN 0-316-72091-7. 
  4. ^ a b Severo, Richard (July 30, 2003). "Tex McCrary Dies at 92; Public Relations Man Who Helped Create Talk-Show Format". New York Times. Retrieved April 9, 2011. 
  5. ^ Kluger, Richard. The Paper: the life and death of the New York Herald Tribune. Richard Kluger with the assistance of Phyllis Kluger. New York, NY: Knopf, 1986. p.801; ISBN 0-394-50877-7


  • Charles J. Kelly, Tex McCrary: Wars, Women, Politics: An Adventurous Life Across the Twentieth Century (Hamilton Books 2009, ISBN 978-0-7618-4455-6)

External links[edit]